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University of Vermont
Digital Experience and Content Strategist
Higher Ed
SEO
Analytics
Edtech.com's Summary
University of Vermont is hiring a Digital Experience and Content Strategist. The role leads the planning and measurement of the university's enterprise digital communications, writing marketing and brand content and shaping key web pages, including academic program pages that influence enrollment. It sits in the Office of Strategic Communications and works with academic and administrative stakeholders to build scalable content systems.
Highlights
- Plan, develop, and measure enterprise digital communications strategies that build brand affinity and help audiences find information and take action.
- Write marketing and brand-promotion content for strategic web initiatives, including brand-level pages and enrollment-relevant academic program pages.
- Develop editorial approaches, content governance practices, and digital publishing standards with academic and administrative stakeholders to create scalable content systems.
- Apply user research, SEO and AI-search optimization, and web analytics to guide content decisions.
- Consult with, train, and coach non-expert content contributors and lead communications projects that span multiple departments.
- Bachelor's degree in communications, journalism, marketing, digital media, or a related field, plus 5+ years in strategic, marketing, or digital communications or content strategy.
- Experience managing content in a CMS at scale and working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA, Section 508), with higher education or performance marketing experience optimizing web content for lead conversion.
- Desirable: a master's degree, experience with content governance frameworks and information architecture for large multi-owner websites, and familiarity with generative search optimization.
- Pay range of $70,000 to $85,000, 37.5 hours per week year-round, with a hybrid schedule option under the university's telecommuting policy.
Digital Experience and Content Strategist Full Description
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Digital Experience and Content Strategist
Please carefully review the details of this position below. To apply for the position, please click the Apply for this Job button (or see the Special Instructions below if no button appears).
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The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.
For information on safety and security at the University of Vermont, see the annual security report by clicking on the Clery Act button in the sidebar menu.
Finalists for positions at UVM may be subject to a criminal background check.
For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.
Be sure to carefully review and update your application information before submitting an application!
Position Details
Position Details
Advertising/Posting Title | Digital Experience and Content Strategist
Posting Summary | The Digital Experience and Content Strategist leads the planning, development, implementation, and measurement of enterprise digital communications strategies across UVM building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being for developing and implementing communications strategies, editorial approaches, content governance practices, and digital publishing standards that advance institutional goals. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role collaborates with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university’s digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a university-wide communications consultant and subject matter expert on digital communications strategy, audience engagement, content governance, editorial standards, and communications effectiveness, advising communicators and stakeholders on messaging, audience needs, digital publishing, brand standards, and integrated communications approaches that not only strengthen UVM’s brand but also support audience needs.
Minimum Qualifications (or equivalent combination of education and experience) | • Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or a related field — or equivalent combination of education and experience
• 5+ years of professional experience in strategic communications, marketing communications, digital communications, content strategy, or related communications disciplines
• Demonstrated experience managing content within a content management system (CMS) at scale
• Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
• Experience collaborating with designers and creative professionals to support communications objectives and brand strategy
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Demonstrated success leading complex communications projects involving multiple departments, stakeholder groups, and institutional priorities
• Demonstrated ability to advise stakeholders, influence communications approaches, and provide training, coaching, and consultation
Desirable Qualifications | • Master’s degree in a relevant field
• Experience working with and promoting content governance frameworks — content models, editorial workflows, lifecycle/retirement policies
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi owner websites
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically
Anticipated Pay Range | $70,000 - $85,000
Other Information |
Special Conditions | A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA | Exempt
Union Position | Yes, UVMSU
Posting Summary | The Digital Experience and Content Strategist leads the planning, development, implementation, and measurement of enterprise digital communications strategies across UVM building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being for developing and implementing communications strategies, editorial approaches, content governance practices, and digital publishing standards that advance institutional goals. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role collaborates with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university’s digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a university-wide communications consultant and subject matter expert on digital communications strategy, audience engagement, content governance, editorial standards, and communications effectiveness, advising communicators and stakeholders on messaging, audience needs, digital publishing, brand standards, and integrated communications approaches that not only strengthen UVM’s brand but also support audience needs.
Minimum Qualifications (or equivalent combination of education and experience) | • Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or a related field — or equivalent combination of education and experience
• 5+ years of professional experience in strategic communications, marketing communications, digital communications, content strategy, or related communications disciplines
• Demonstrated experience managing content within a content management system (CMS) at scale
• Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
• Experience collaborating with designers and creative professionals to support communications objectives and brand strategy
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Demonstrated success leading complex communications projects involving multiple departments, stakeholder groups, and institutional priorities
• Demonstrated ability to advise stakeholders, influence communications approaches, and provide training, coaching, and consultation
Desirable Qualifications | • Master’s degree in a relevant field
• Experience working with and promoting content governance frameworks — content models, editorial workflows, lifecycle/retirement policies
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi owner websites
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically
Anticipated Pay Range | $70,000 - $85,000
Other Information |
Special Conditions | A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA | Exempt
Union Position | Yes, UVMSU
Posting Details
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Job Location | Burlington, Vermont, United States
Job Open Date | 10/20/2026
Job Close Date (Jobs close at 11:59 PM EST.) |
Open Until Filled | No
Job Open Date | 10/20/2026
Job Close Date (Jobs close at 11:59 PM EST.) |
Open Until Filled | No
Our Common Ground Statement
The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.
The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.
Position Information
Position Title | Communcations Generalist PC3 X
Posting Number | S6370PO
Department | Office of Strategic Communicat/30570
Position Number | 00028032
Percent of Full-Time | 1.0
Standard Hours at 1.0 FTE | 37.5
Term (months per year) | 12
Posting Number | S6370PO
Department | Office of Strategic Communicat/30570
Position Number | 00028032
Percent of Full-Time | 1.0
Standard Hours at 1.0 FTE | 37.5
Term (months per year) | 12
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
Required Documents
- Resume
- Cover Letter/Letter of Application
Optional Documents
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