WestEd
Digital Marketing and Communication Coordinator
🇺🇸 Remote - US
🕑 Full-Time
💰 $70K - $88K
💻 Marketing
🗓️ November 18th, 2025
Marketo
Salesforce
Smartsheet
Edtech.com's Summary
WestEd is hiring a Digital Marketing and Communication Coordinator. The role involves managing and executing digital marketing campaigns through email and web content to promote WestEd's research and services, while analyzing marketing data to enhance the effectiveness and engagement of campaigns.
Highlights
- Develop and implement email marketing campaigns that drive interest in WestEd's services.
- Create and optimize web content to increase engagement and support SEO efforts.
- Collect and analyze marketing performance data to guide campaign improvements.
- Manage multiple digital marketing projects from start to finish.
- Collaborate with experts to translate complex research into accessible digital content.
- Use email marketing platforms like Marketo and content management systems proficiently.
- Preferred experience with SEO tools (BrightEdge), Salesforce marketing, data visualization (Excel, SmartSheet), and web analytics (Google Analytics).
- Salary range is $70,400 to $110,000 with typical hiring between $70,400 and $88,000, including benefits such as 15% retirement contribution and paid time off.
- Requires authorization to work in the United States; background and education verification required.
Digital Marketing and Communication Coordinator Full Description
Digital Marketing and Communication Coordinator
Job Category: Infrastructure
Requisition Number: DIGIT003154
- Full-Time
Work from Home
Job Details
Description
About WestEd
As a community of over 1,400 researchers, practitioners, consultants, and administrative professionals from all backgrounds and life experiences, we are committed to making a qualitative difference in the lives of youth, children, and adults. We conduct and apply research, develop evidence-based solutions, and provide consulting services across the country in both rural and urban communities to improve equitable outcomes for individuals from infancy through adulthood. Serving as trusted partners in the areas of education, health, and justice, our teams enhance capacity within communities and school districts to prioritize impact — asking the right questions, customizing methodologies, developing relevant tools, and implementing best practices specific to a diverse range of stakeholder needs.
WestEd supports individual initiative, excellence, and hard work of all individuals in our hiring and work practices. WestEd complies with all applicable federal and state anti-discrimination laws, as well as OFCCP requirements. All qualified applicants will receive consideration for employment without regard to disability, or status as a protected veteran.
SPECIAL NOTICE REGARDING THE WORK LOCATION OF THIS POSITION—Although WestEd provides the option of working at one of its facilities for employees, many roles allow employees to choose to work remotely for their own convenience. The decision to allow remote work at the employee's convenience is based on the requirements of the position or project in question.
As a community of over 1,400 researchers, practitioners, consultants, and administrative professionals from all backgrounds and life experiences, we are committed to making a qualitative difference in the lives of youth, children, and adults. We conduct and apply research, develop evidence-based solutions, and provide consulting services across the country in both rural and urban communities to improve equitable outcomes for individuals from infancy through adulthood. Serving as trusted partners in the areas of education, health, and justice, our teams enhance capacity within communities and school districts to prioritize impact — asking the right questions, customizing methodologies, developing relevant tools, and implementing best practices specific to a diverse range of stakeholder needs.
WestEd supports individual initiative, excellence, and hard work of all individuals in our hiring and work practices. WestEd complies with all applicable federal and state anti-discrimination laws, as well as OFCCP requirements. All qualified applicants will receive consideration for employment without regard to disability, or status as a protected veteran.
SPECIAL NOTICE REGARDING THE WORK LOCATION OF THIS POSITION—Although WestEd provides the option of working at one of its facilities for employees, many roles allow employees to choose to work remotely for their own convenience. The decision to allow remote work at the employee's convenience is based on the requirements of the position or project in question.
Position Overview
The Digital Marketing and Communications Coordinator is responsible for translating WestEd’s digital marketing strategy into effective audience-facing content. Under the guidance of senior leaders, this role manages the creation and launch of mass email campaigns and develops web copy that drives engagement with WestEd’s research, resources, and services. Additionally, the Coordinator gathers and analyzesperformance data to inform refinements that strengthen our digital presence and impact.
Responsibilities
- Develop and implement email marketing campaigns that effectively communicate and drive demonstrable interest in WestEd’s services.
- Create and optimize web content that drives engagement, supports search visibility, and conversion to inquiry.
- Collect marketing performance data across platforms and provide actionable insights that support improvements to campaign effectiveness.
- Manage multiple concurrent digital marketing projects from conception to completion.
- Collaborate with subject matter experts to translate complex research into accessible digital content.
- Recommend tactical refinements to campaigns and content based on performance data and industry trends.
- Help maintain and update marketing dashboards and Salesforce data to monitor campaign performance and contribute insights that inform business development efforts.
Required Skills (must have on day one)
- Content Development: Create clear, engaging, and persuasive digital content that drives audience action and supports marketing goals determined by senior leaders.
- Digital Marketing Execution: Implement digital marketing plans across email and web platforms, including content creation, campaign setup, and day-to-day management to ensure successful execution.
- Data Analysis: Collect and interpret marketing metrics to identify trends and surface clear, data-informed observationstorefine or improve campaign performance.
- Project Management: Independently manage multiple projects simultaneously while meeting deadlines.
- Digital Platform Expertise: Demonstrate proficiency with email marketing platforms (such as Marketo or similar tools) and content management systems.
Preferred Skills
- Experience with SEO optimization and tools like BrightEdge.
- Familiarity with Salesforce marketing and campaign functions.
- Data visualization skills using Excel, SmartSheet, or similar tools.
- Experience with Google Analytics or similar web analytics platforms.
*Note: Visa sponsorship is not available for this position. Successful candidates must be authorized to work in the United States. WestEd conducts a criminal background check and education verification for all new hires. Any offers of employment will be contingent on receiving a clear background check in accordance with applicable law.
SALARY AND BENEFITS:
The full salary range for this position, WestEd level (8), is $70,400 to $110,000, but WestEd does not typically hire at or near the top of the salary range. The typical hiring range for this role is $70,400 to $88,000. The actual offer considers multiple factors, including but not limited to education, experience, internal equity, and other organizational needs.
In addition to the base salary, benefits include:
· 15% contribution toward retirement effective day 1 of employment
· Pre-tax Flexible Spending Accounts
· All health/welfare benefits are effective the first of the month following the hire date
· PTO: 3 weeks’ vacation (increases to 4 weeks beginning the 4th year of employment), paid holidays, and 12 days paid sick leave per year
· Life Insurance: value of 3x gross salary
· Opportunities for annual merit-based performance increases + annual incentives
· Professional development opportunities & mentorship program
For more details about our benefits, go to: https://www.wested.org/work-at-wested/#benefits
WestEd is a Drug Free Employer and maintains a drug-free workplace. #LI-remote #Circa-remote
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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