Head of Marketing (North America)

Edtech.com's Summary

Learning Pool is hiring a Head of Marketing (North America) to lead regional marketing strategy, drive pipeline growth, and enhance customer engagement across North American markets. The role involves developing and executing demand generation programs, managing integrated campaigns, and collaborating with Sales, Customer Success, and Global Marketing to achieve growth targets while leveraging AI and advanced marketing tools.

Highlights

Develop and own North America regional marketing plan aligned with global strategy and sales objectives.
Execute integrated campaigns including ABX, digital marketing, events, and partner programs.
Drive pipeline growth through targeted demand generation and field marketing initiatives.
Plan and deliver regional events such as trade shows, webinars, and executive roundtables.
Enhance brand awareness and thought leadership in the North American market.
Use data-driven insights to optimize campaigns, spend efficiency, and pipeline velocity.
Deep experience in B2B SaaS marketing with proven pipeline growth record.
Familiarity with ABM/ABX strategies and marketing automation platforms like HubSpot, Marketo; CRM systems such as Salesforce.
Hands-on experience with AI-driven marketing tools including Jasper, ChatGPT, Drift, and Salesforce Einstein.
Understanding of regional compliance, data-privacy regulations, and strong project management skills.

Head of Marketing (North America) Full Description

Wherever you find ambitious companies investing in their people, you’ll find Learning Pool

Learning Pool is among the fastest growing e-learning companies in the world, servicing more than 2,000 customers and 24 million learners globally. Our expert team creates the content and technology solutions that engage and empower modern leaders , using pioneering technology and creative content that we build, deliver and maintain. We’re passionate about customer success and our customers trust us to deliver long lasting value, a great return on investment and excellent customer service.

Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices, and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way.

So if you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch. This role offers an excellent opportunity to get involved in and become part of the world of online learning.

About the role

We are looking for a dynamic and results-driven Head of Marketing for North America to drive pipeline growth, market visibility, and customer engagement across NAMER core markets. This role is critical in scaling Learning Pool’s market presence, building strong demand generation programs, customer expansion, and aligning regional execution with global marketing strategy.

The ideal candidate will be a hands-on marketer with deep experience in B2B SaaS, who can balance strategic planning with tactical execution. You will partner closely with Sales, Customer Success, and Global Marketing to ensure the NAMER region achieves ambitious growth targets. We’re looking for a marketer who is not only regionally savvy but also passionate about leveraging AI and cutting-edge tools to push the boundaries of marketing performance

What you will be doing

Roles and responsibilities include:

Regional Marketing Strategy & Execution

Develop and own the regional marketing plan aligned with global strategy, NAMER sales objectives, and ARR growth targets
Execute integrated campaigns tailored to NAMER, leveraging ABX, digital marketing, events, and potential partner programs
Ensure effective localization of global messaging and content for cultural and regulatory nuances

Demand Generation & Pipeline Growth

Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI

Events & Executive Engagement

Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
Build thought leadership opportunities for Learning Pool in the NAMER market

Brand and PR

Work with regional influencers and global corporate marketing to accelerate brand awareness and mindshare in NAMER to grow the Learning Pool brand from the ground up, whilst leveraging the reputation of in region acquisition brands.

Analytics & Optimization

Own reporting for NAMER marketing performance (pipeline, MQLs, SQLs, spend efficiency)
Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy

Who we are looking for

The successful candidate will demonstrate:

Proven experience: You will have extensive regional experience in B2B marketing within SaaS.
Proven ability: You will have a strong track record of driving pipeline growth and delivering integrated marketing programs across NAMER.
Expert knowledge: You will have deep familiarity with ABM/ABX strategies and best-in-class field marketing practices.
Event leadership: You will have hands-on experience planning and executing large-scale events, webinars, and executive programs.
Regulatory awareness: You will have a solid understanding of regional compliance and data-privacy considerations.
Operational excellence: You will have strong project management, communication, and stakeholder alignment skills.
AI-driven marketing mindset: You will have demonstrated experience, or strong enthusiasm, for using AI and automation tools (e.g., Jasper, ChatGPT, Drift, Mutiny, 6sense, Salesforce Einstein) to enhance marketing outcomes.
Innovation orientation: You will be comfortable experimenting with emerging technologies to enable smarter decision-making and personalised content delivery.
Technical capability: You will have hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems such as Salesforce.

Working at Learning Pool

The Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers.

Learning Pool is a Platinum Investor in People, listed annually in the Sunday Times Best Companies to Work For and wins numerous industry awards for our work with clients including the Queen's Award for Enterprise (Innovation) and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards.

Closing date for receipt of applications is 5pm UK time on 5th December 2025.

Original Job Description

Wherever you find ambitious companies investing in their people, you’ll find Learning Pool

About the role

What you will be doing

Roles and responsibilities include:

Regional Marketing Strategy & Execution

Develop and own the regional marketing plan aligned with global strategy, NAMER sales objectives, and ARR growth targets
Execute integrated campaigns tailored to NAMER, leveraging ABX, digital marketing, events, and potential partner programs
Ensure effective localization of global messaging and content for cultural and regulatory nuances

Demand Generation & Pipeline Growth

Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI

Events & Executive Engagement

Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
Build thought leadership opportunities for Learning Pool in the NAMER market

Brand and PR

Work with regional influencers and global corporate marketing to accelerate brand awareness and mindshare in NAMER to grow the Learning Pool brand from the ground up, whilst leveraging the reputation of in region acquisition brands.

Analytics & Optimization

Own reporting for NAMER marketing performance (pipeline, MQLs, SQLs, spend efficiency)
Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy

Who we are looking for

The successful candidate will demonstrate:

Proven experience: You will have extensive regional experience in B2B marketing within SaaS.
Proven ability: You will have a strong track record of driving pipeline growth and delivering integrated marketing programs across NAMER.
Expert knowledge: You will have deep familiarity with ABM/ABX strategies and best-in-class field marketing practices.
Event leadership: You will have hands-on experience planning and executing large-scale events, webinars, and executive programs.
Regulatory awareness: You will have a solid understanding of regional compliance and data-privacy considerations.
Operational excellence: You will have strong project management, communication, and stakeholder alignment skills.
AI-driven marketing mindset: You will have demonstrated experience, or strong enthusiasm, for using AI and automation tools (e.g., Jasper, ChatGPT, Drift, Mutiny, 6sense, Salesforce Einstein) to enhance marketing outcomes.
Innovation orientation: You will be comfortable experimenting with emerging technologies to enable smarter decision-making and personalised content delivery.
Technical capability: You will have hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems such as Salesforce.

Working at Learning Pool

The Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers.

Closing date for receipt of applications is 5pm UK time on 5th December 2025.

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Edtech.com's Summary

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