Auburn University
Digital Marketing & SEO Specialist
🇺🇸 Auburn, AL
🕑 Full-Time
💰 $53K - $84K
💻 Marketing
🗓️ July 29th, 2025
Edtech.com's Summary
- Lead execution of SEO strategies including keyword research, site structure, and metadata optimization.
- Manage and update diverse content in the CMS such as campaigns, event listings, and blogs to enhance engagement.
- Coordinate web experiences with Advancement stakeholders to support fundraising and strategic messaging.
- Support digital philanthropic initiatives with email marketing, content audits, and analytics reporting.
- Analyze website performance using tools like Google Analytics to inform content strategy and optimize user experience.
- Required qualifications: Bachelor's degree and 4 years of experience in marketing, communications, or SEO.
- Salary range: $52,560 - $84,100 annually.
- Works within the Advancement Marketing department under the Senior VP, Advancement division.
- Collaborates cross-functionally with content teams, designers, and stakeholders to align digital efforts with institutional goals.
- Uses digital tools such as Google Analytics, Search Console, and a content management system (CMS).
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