Digital Marketing & SEO Specialist

🇺🇸 Auburn, AL

🕑 Full-Time

💰 $53K - $84K

💻 Marketing

🗓️ July 29th, 2025

Edtech.com's Summary

Auburn University is hiring a Digital Marketing & SEO Specialist. The role involves managing and optimizing digital content and SEO strategies to enhance website visibility, user experience, and effectiveness within the Advancement division, while collaborating across teams to support engagement and strategic goals.

Highlights

Lead execution of SEO strategies including keyword research, site structure, and metadata optimization.
Manage and update diverse content in the CMS such as campaigns, event listings, and blogs to enhance engagement.
Coordinate web experiences with Advancement stakeholders to support fundraising and strategic messaging.
Support digital philanthropic initiatives with email marketing, content audits, and analytics reporting.
Analyze website performance using tools like Google Analytics to inform content strategy and optimize user experience.
Required qualifications: Bachelor's degree and 4 years of experience in marketing, communications, or SEO.
Salary range: $52,560 - $84,100 annually.
Works within the Advancement Marketing department under the Senior VP, Advancement division.
Collaborates cross-functionally with content teams, designers, and stakeholders to align digital efforts with institutional goals.
Uses digital tools such as Google Analytics, Search Console, and a content management system (CMS).