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University of Cincinnati
Online Marketing Coordinator, UC Online
Higher Ed
Marketing
Public Relations
Edtech.com's Summary
University of Cincinnati is hiring an Online Marketing Coordinator, UC Online to plan and carry out marketing for the university's online division and its academic programs. The coordinator builds marketing plans, advertising, and public relations campaigns, then tracks results to recommend changes. The role also works with academic program directors to promote newly launching programs.
Highlights
- Develop, coordinate, and revise marketing plans and promotional materials for UC Online.
- Build customer and department profiles and plan the ads and media mix.
- Assess, develop, and coordinate public relations campaigns.
- Track and evaluate campaign results, compile marketing data on advertising programs, and recommend changes.
- Manage relationships with academic program directors and stakeholders while coordinating marketing for new program launches.
- Prepare the budget and quarterly revisions for approval and recommend cost containment proposals where applicable.
- Coordinate and evaluate the bidding process for advertising and promotional materials and monitor the quality of bid packages.
- Requires a bachelor's degree in communications, education, graphic arts, liberal arts, marketing, or a related field, or five years of relevant work in its place, plus one year developing marketing or advertising plans.
- Hybrid role for candidates living in Ohio, Indiana, or Kentucky who can commute to the Main Campus as needed.
- The posted salary range is $52,600 to $58,510, depending on experience.
Online Marketing Coordinator, UC Online Full Description
About UC Online
UC Online is the University of Cincinnati's online division, bringing UC's nationally recognized programs to students who need the flexibility of online learning. We support students at every stage, from their first inquiry through graduation, with a focus on quality and innovation.
This is a hybrid role for candidates based in Ohio, Indiana, or Kentucky. You'll need to live in the Cincinnati Tri-State area and be able to commute to UC's Main Campus as needed. Remote work follows university policy and is subject to change.
Job Overview
Responsible for the development/implementation of marketing plans, public relations, advertisements, display needs, catalogs, and special projects.
Essential Functions
- Develop, coordinate, implement and revise marketing plans and promotional materials.
- Develop customer and department profiles; plan ads and media mix.
- Assess, develop and coordinate public relations campaigns.
- Monitor, track and evaluate results; recommend changes.
- Compile, update and report marketing data related to advertising and marketing programs.
- Manage relationships with academic program directors and stakeholders.
- Coordinate marketing initiatives for new academic program launches.
- Assist with the design, layout and writing of print materials.
- Prepare/submit for approval budget and quarterly revision.
- Recommend cost containment proposals where applicable.
- Coordinate/evaluate bidding process regarding advertising and promotional materials.
- Monitor progress/quality of bid packages.
- Ensure student artists meet quality and style work standards.
- Determine program schedules, deadlines, etc.
- Perform related duties based on departmental need.
Required Education
- Bachelor's Degree in Communications, Education, Graphic Arts, Liberal Arts, Marketing, or related field.
- Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
Required Experience
- One (1) year of experience in development and implementation of marketing and/or advertising plans.
Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
Salary/Hourly Pay Rate Information: $52,600 - $58,510, dependent on the candidate's experience.
UC offers a benefits package that includes tuition remission, retirement plan options (OPERS, STRS, or the Alternative Retirement Plan), vacation and sick time, 11 paid holidays, 6 weeks of paid parental leave, and health coverage. Eligibility may vary by position and FTE status.
Current UC employees must apply internally via SuccessFactors. UC is an E-Verify employer. Equal Opportunity Employer.
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