Edtech.com's Summary

Dallas College is hiring a Director, Advancement Marketing & Communications. This role leads the Dallas College Foundation's communications team to develop and implement integrated marketing campaigns that engage donors, alumni, and community members, while managing media relations and advancing the Foundation's external presence through strategic communication initiatives.

Highlights

Develop and execute integrated marketing and communications strategies across multiple media platforms.
Lead content creation including compelling, impact-driven copy for digital and print channels.
Manage media relations and collaborate with communications agencies to promote the Foundation’s initiatives.
Provide strategic leadership and management of the communications team, including hiring and project oversight.
Track and analyze campaign performance using data to inform strategy adjustments.
Require a Bachelor's degree and at least five years of related experience in marketing, communications, or public relations.
Management experience and skills in strategic planning and project management preferred.
Experience with social media, email marketing, direct mail, and print campaigns is essential.
Preferred familiarity with Mailchimp, Raiser’s Edge, and Adobe Creative Suite (InDesign, Adobe Express).
Salary starts at $92,700 annually within Administrator Range E05.

Director, Advancement Marketing & Communications Full Description

Director, Advancement Marketing & Communications

Dallas College Administration

Dallas, Texas

Category:Administrator - Nonacademic

Job ID:R13359

Full time

Description

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date.

Weekly Work Hours40

Compensation RangeAdministrator Range E05

Salary Minimum$92,700.00 Annually

FLSAUnited States of America (Exempt)

Position TypeAdministrator

Position / Job Summary

The Director, Advancement Marketing & Communications will drive Dallas College Foundation’s external communication strategies and initiatives. The Director will lead the Foundation’s communications team in creating integrated campaigns that inspire and inform donors, alumni, and community members to support and engage with Dallas College Foundation.

As both a contributor and leader, they will increase the Foundation’s audience and external presence through innovative communications strategies that boldly tell our story and put a spotlight on our impact. The ideal candidate will be a seasoned marketer and communicator with experience developing content and campaigns across digital and print. This position reports to the Senior Director, External Engagement & Impact, as part of the Foundation’s External Engagement & Impact Team.

Essential Duties & Responsibilities

Communication Strategy: In partnership with the Senior Director, External Engagement & Impact, leverage brand strategy, key priorities, and best practices to form a cohesive, integrated marketing and communications strategy across owned and earned media, including a strategic messaging strategy. This includes developing social media, email marketing, and direct mail strategies and plans for a segmented audience of donors, alumni, and community members.
Content Development: Develop compelling, human-centered, impact-driven content for owned and earned media in partnership with the Foundation’s creative services team. This includes writing compelling copy and messaging for a variety of platforms.
Media Relations: Work alongside the Foundation’s communications agency to develop and maintain strong relationships with key local, regional, and national media, respond to media inquiries, prepare press releases, op-eds, and pitches, and prepare stakeholders for interviews and other media opportunities.
Thought Leadership: Identify and support opportunities for executive and organizational thought leadership, including speaking opportunities, publishing, and white papers, and support leaders with speech writing, presentations, and talking points.
Leadership: Develop and lead the Foundation communications team, including hiring, onboarding, and managing new team members, managing projects and campaigns, and providing strategic leadership and development.
Agency Management: Manage the Foundation’s relationship with its communications agency, including regular meetings, strategy development, deliverable tracking, and assessment.
Data and Analytics: Track and analyze content and campaign performance, offering insights to inform strategy, and proactively integrate data tracking and data-driven decision making in all communications.
Maintain the highest ethical standards and adherence to applicable rules, regulations, policies and procedures.
Complete required Dallas College professional development training hours per academic year.
Performs other duties as assigned.

Minimum and Preferred – Education, Experience, and/or Certifications

Bachelor’s degree in a related field
Five years of experience in marketing, communications, public relations, media relations, content creation, or other related fields
Management experience and content creation experience preferred
Demonstrated experience in strategic planning resource allocation, timeline management, project management, and personnel or agency supervision.
Must have valid driver’s license if traveling to off-site locations.
Official transcripts, license and/or certification are required.
Bilingual or multilingual preferred.

***Will be subject to a criminal background check. Some positions may be subject to a fingerprint check.***

Knowledge, Skills, and Abilities

Incredible commitment to centering stakeholders and giving the audience an amazing, memorable experience that leaves them feeling valued and connected.
Dedication to producing exceptional, uncompromising communications and materials, no matter the audience, no matter the budget, no matter the size.
Commitment to continual growth, with the ability to thrive while pushing their perceived limits.
Proven experience in developing cohesive, integrated communications strategies aligned with an organization’s objectives and priorities.
Experience developing communications campaigns utilizing social media, list email, direct mail, and print materials.
Experience as a people manager with strong leadership and team management skills, including a track record of leading and developing high-performing communicators.
Excellent writing, proofing, and storytelling skills
Deep understanding of communications and media trends, principles, strategies, and tactics, with expertise in innovative messaging strategies to deploy an effective omni-channel approach.
Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.
Demonstrated understanding of nonprofit, education, or fundraising communications and content strategies
Ability to establish and maintain effective working relationships at all levels including administration, staff, faculty, students and individuals from diverse backgrounds.
Comfortable operating successfully in ambiguous situations.
Strong project management skills with the ability to manage multiple simultaneous projects, including leading and delegating projects to Dallas College Foundation’s network of vendors, agencies, and contractors.
Not required, but valued: Experience in Mailchimp or similar email platforms, experience with Raiser’s Edge or similar CRMs, proficiency in Adobe Creative Suite (InDesign, Adobe Express especially)

Competencies

Dallas College seeks to identify core and professional competencies for each role and level which helps define the level of expertise needed and desired to demonstrate success in the role.

[Individual Contributor Competency 1] Accountable
[People Leader Competency 1] Ensures Accountability
[Individual Contributor Competency 2] Adaptable
[People Leader Competency 2] Empowers Teams
[Individual Contributor Competency 3] Solution Orented
[People Leader Competency 3] Leads Strategically
[Individual Contributor Competency 4] Collaborates
[People Leader Competency 4] Ensures Cross-Functional Collaboration
[Individual Contributor Competency 5] Communicates Effectively
[People Leader Competency 5] Communicates Effectively

Work Condition Environment / Physical Requirements

Normal physical job functions are performed within a standard office environment. Reasonable accommodations may be made for individuals with physical challenges to perform the essential duties and responsibilities.

Original Job Description

Director, Advancement Marketing & Communications

Dallas College Administration

Dallas, Texas

Category:Administrator - Nonacademic

Job ID:R13359

Full time

Description

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date.

Weekly Work Hours40

Compensation RangeAdministrator Range E05

Salary Minimum$92,700.00 Annually

FLSAUnited States of America (Exempt)

Position TypeAdministrator

Position / Job Summary

Essential Duties & Responsibilities

Communication Strategy: In partnership with the Senior Director, External Engagement & Impact, leverage brand strategy, key priorities, and best practices to form a cohesive, integrated marketing and communications strategy across owned and earned media, including a strategic messaging strategy. This includes developing social media, email marketing, and direct mail strategies and plans for a segmented audience of donors, alumni, and community members.
Content Development: Develop compelling, human-centered, impact-driven content for owned and earned media in partnership with the Foundation’s creative services team. This includes writing compelling copy and messaging for a variety of platforms.
Media Relations: Work alongside the Foundation’s communications agency to develop and maintain strong relationships with key local, regional, and national media, respond to media inquiries, prepare press releases, op-eds, and pitches, and prepare stakeholders for interviews and other media opportunities.
Thought Leadership: Identify and support opportunities for executive and organizational thought leadership, including speaking opportunities, publishing, and white papers, and support leaders with speech writing, presentations, and talking points.
Leadership: Develop and lead the Foundation communications team, including hiring, onboarding, and managing new team members, managing projects and campaigns, and providing strategic leadership and development.
Agency Management: Manage the Foundation’s relationship with its communications agency, including regular meetings, strategy development, deliverable tracking, and assessment.
Data and Analytics: Track and analyze content and campaign performance, offering insights to inform strategy, and proactively integrate data tracking and data-driven decision making in all communications.
Maintain the highest ethical standards and adherence to applicable rules, regulations, policies and procedures.
Complete required Dallas College professional development training hours per academic year.
Performs other duties as assigned.

Minimum and Preferred – Education, Experience, and/or Certifications

Bachelor’s degree in a related field
Five years of experience in marketing, communications, public relations, media relations, content creation, or other related fields
Management experience and content creation experience preferred
Demonstrated experience in strategic planning resource allocation, timeline management, project management, and personnel or agency supervision.
Must have valid driver’s license if traveling to off-site locations.
Official transcripts, license and/or certification are required.
Bilingual or multilingual preferred.

***Will be subject to a criminal background check. Some positions may be subject to a fingerprint check.***

Knowledge, Skills, and Abilities

Incredible commitment to centering stakeholders and giving the audience an amazing, memorable experience that leaves them feeling valued and connected.
Dedication to producing exceptional, uncompromising communications and materials, no matter the audience, no matter the budget, no matter the size.
Commitment to continual growth, with the ability to thrive while pushing their perceived limits.
Proven experience in developing cohesive, integrated communications strategies aligned with an organization’s objectives and priorities.
Experience developing communications campaigns utilizing social media, list email, direct mail, and print materials.
Experience as a people manager with strong leadership and team management skills, including a track record of leading and developing high-performing communicators.
Excellent writing, proofing, and storytelling skills
Deep understanding of communications and media trends, principles, strategies, and tactics, with expertise in innovative messaging strategies to deploy an effective omni-channel approach.
Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.
Demonstrated understanding of nonprofit, education, or fundraising communications and content strategies
Ability to establish and maintain effective working relationships at all levels including administration, staff, faculty, students and individuals from diverse backgrounds.
Comfortable operating successfully in ambiguous situations.
Strong project management skills with the ability to manage multiple simultaneous projects, including leading and delegating projects to Dallas College Foundation’s network of vendors, agencies, and contractors.
Not required, but valued: Experience in Mailchimp or similar email platforms, experience with Raiser’s Edge or similar CRMs, proficiency in Adobe Creative Suite (InDesign, Adobe Express especially)

Competencies

Dallas College seeks to identify core and professional competencies for each role and level which helps define the level of expertise needed and desired to demonstrate success in the role.

[Individual Contributor Competency 1] Accountable
[People Leader Competency 1] Ensures Accountability
[Individual Contributor Competency 2] Adaptable
[People Leader Competency 2] Empowers Teams
[Individual Contributor Competency 3] Solution Orented
[People Leader Competency 3] Leads Strategically
[Individual Contributor Competency 4] Collaborates
[People Leader Competency 4] Ensures Cross-Functional Collaboration
[Individual Contributor Competency 5] Communicates Effectively
[People Leader Competency 5] Communicates Effectively

Work Condition Environment / Physical Requirements

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Director, Advancement Marketing & Communications

Edtech.com's Summary

Director, Advancement Marketing & Communications Full Description

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