Edtech.com's Summary

Elsevier B.V. Company is hiring a Director, Corporate Audience Marketing. This role leads marketing initiatives for enterprise capabilities and brand awareness by developing and executing go-to-market strategies to engage Corporate R&D audiences across industry verticals. The director collaborates with various teams to ensure cohesive messaging, drives demand generation, oversees content development, and leads multiple marketing teams to achieve strategic goals aligned with the company's brand and revenue objectives.

Highlights

Define and execute marketing strategies aligned with corporate objectives and brand strategy.
Develop integrated multi-channel campaigns targeting senior R&D, C-suite, and technical audiences.
Drive demand generation and pipeline growth through account-based marketing and thought leadership.
Oversee creation of high-impact content such as whitepapers, case studies, and webinars.
Lead and mentor multiple specialist marketing teams fostering innovation and accountability.
Expertise required in B2B marketing, enterprise technology or SaaS platform marketing with 5+ years experience.
Strong understanding of complex enterprise buying cycles and decision-making processes.
Proficiency in integrated marketing, ABM, and digital demand generation techniques.
Bachelor's degree required; MBA preferred.
Collaboration with central brand strategy, Marketing, Sales, Product, and Global Communications teams.

Director, Corporate Audience Marketing Full Description

Director, Corporate Audience Marketing

About the role

We are seeking a strategic and results-driven Director of Enterprise Marketing for our Corporate Audience Segment. This role leads marketing initiatives for our enterprise capabilities and brand awareness. This role will be responsible for developing and executing go-to-market strategies that drive awareness, perception, and engagement among our Corporate R&D Audiences in all industry verticals. The ideal candidate has deep experience in B2B marketing, understands complex buying cycles, and excels at positioning capabilities alongside specific solutions to senior decision-makers.

Key Responsibilities

Strategic Leadership

Define and execute the marketing strategy for enterprise capabilities, including aligning with corporate objectives, central brand strategists, Global Communications, and in line with revenue goals;
Partner with Product, Sales, and Customer Success teams, and across multiple marketing teams, to ensure cohesive messaging and positioning;
Align marketing strategies to company brand strategy and drive change in positioning from brand to demand.

Go-to-Market Execution

Develop integrated campaigns targeting enterprise buyers across multiple channels (digital, events, ABM, content marketing);
Create compelling value propositions and messaging frameworks tailored to Senior R&D, C-suite, and technical audiences, which co-position our enterprise capabilities with our individual solution offerings, including naming strategies and change management.

Demand Generation & Pipeline Growth

Collaborate across marketing teams and with Global Communications to drive lead generation and pipeline acceleration through account-based marketing, thought leadership, and targeted programs;
Measure and optimize campaign performance to maximize ROI.

Content & Thought Leadership

Oversee development of high-impact content (whitepapers, case studies, webinars) that demonstrate enterprise value and differentiation;
Position the company as a trusted advisor in enterprise technology trends required for impactful Research & Development.

Team Leadership

Manage across multiple marketing teams and offer mentorship from a Segment lens across specialist marketing professionals, fostering a culture of innovation and accountability;
Collaborate cross-functionally to ensure alignment and executional excellence.

Requirements

Solid experience in B2B marketing, with at least 5 years in enterprise technology or SaaS platform marketing;
Proven track record of leading successful go-to-market strategies for complex portfolios of solutions;
Good understanding of enterprise buying cycles and decision-making processes;
Expertise in integrated marketing, ABM, and digital demand generation;
Exceptional communication and storytelling skills for technical and executive audiences;
Bachelor's degree in Marketing, Business, or related field (MBA preferred);
Increased brand awareness and thought leadership in target markets;
Effective collaboration with central brand strategy and cross-segment Marketing, Sales and Product teams to achieve shared goals.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.

Working for you

At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits specific to the UK region that we are delighted to offer:

Health care plans and benefits
Modern Family Benefits, including maternity, paternity, adoption and surrogacy
Life assurance and accident policies
Comprehensive pension and retirement plans
Access to learning and development resources
Your recruiter will advise you on the benefits package for your location

About Us

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.If performed in New York City, the base pay range is - .U.S. National Base Pay Range: - . Geographic differentials may apply in some locations to better reflect local market rates.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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Original Job Description