Edtech.com's Summary

Lego, Inc. is hiring a Director, US Brand Marketing. The role requires setting the strategic direction for brand marketing in the US, leading a brand marketing team, partnering with global marketing counterparts, and building strategic relationships with retailers and IP partners to drive brand growth.

Highlights

Set and execute overall brand marketing strategy and direction for the US market segment.
Lead and manage a brand marketing team aligned with The LEGO Group's business goals.
Collaborate with Global marketing teams to maintain consistency and local relevance of global strategies.
Develop and oversee brand marketing budgets, ensuring efficient resource allocation.
Build and maintain strategic partnerships with 3rd party retailers and IP partners to enhance brand presence.
Monitor industry trends and adjust marketing strategies to sustain competitiveness.
Required skills include brand management, long-term planning, strategy development, people leadership in global settings, and data-driven decision-making.
Must have experience working within global marketing organizations and managing complex projects.
Position expects 4-6 domestic and international trips per year; willingness to travel is required.
Salary range is $169,031 to $253,547, with additional benefits including family care leave, insurances, wellbeing programs, colleague discounts, and bonus schemes.

Director, US Brand Marketing Full Description

Job Description

The LEGO® Group is seeking a Director of US Brand Marketing to set the strategic direction for brand marketing in the US market. This critical leadership role involves managing a brand marketing team, partnering with Global marketing counterparts, and building strategic relationships with retailers and IP partners to drive brand growth. The ideal candidate is a proven brand strategist and people leader with experience navigating complex, global organizations and translating business ambitions into compelling, audience-first storytelling and experiences.

Core Responsibilities

Set the overall brand marketing strategy and direction for a growing segment in the US
Lead and manage a brand marketing team, ensuring alignment with business goals of The LEGO Group
Partner closely with Global marketing teams to ensuring consistency and local market relevance/adaption of our global strategy
Develop and oversee brand marketing budgets, ensuring effective and efficient resource allocation
Build and maintain strategic partnership and relationships to enhance brand presence (including with our 3rd party retailers and IP partners)
Monitor industry trends and adapt marketing strategies to maintain competitiveness

Do your part in our team succeeding

The mission statement for The LEGO Group US marketing team is to effectively and efficiently grow our brand by putting our audiences at the core of everything we do, translating overarching business ambitions into actionable, lasting storytelling and experiences in the US. The Director of US Brand Marketing is a critical leader and growth driver within the US business unit.

Do you have what it takes?

Proven proficiency in brand management, long-term planning, strategy development and portfolio management; global premium consumer brand preferred
Demonstrated people leadership experience, preferably in a global setting developing direct and indirect team members
Excellent collaborator management across all levels of an organization both internally and externally; effective communication style to drive influence
Strong business sense with a proven ability to turn data into insights. A continuous improvement outlook ensures that past findings and insights are included in future activities and processes.
Experience leading and completing multiple projects (local and global) at one time, with the ability to problem solve while delivering sound recommendations
Ability & willingness to travel; expectation 4-6 trips per year, domestic and international
Previous experience working with / within a global marketing organization
Demonstrable skill in navigating and delivering against "stretch goals" in complex organizational structures

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2

#LI-Hybrid

Compensation
The salary for this position has a range of $169,031.00 - $253,547.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description