Great Minds
Director, Demand Generation & Customer Marketing
🇺🇸 Remote - Washington, DC
🕑 Full-Time
💰 $159K - $171K
💻 Marketing
🗓️ May 29th, 2025
K-12
K-5
Edtech.com's Summary
Great Minds is hiring a Director of Demand Generation & Customer Marketing. The role involves leading a team to grow market presence, drive brand engagement, and increase sales pipeline while engaging users to support retention and renewals. The director will collaborate with various teams to optimize marketing strategies and employ a data-driven approach to improve marketing efficiency.
Highlights
Highlights
- Lead and mentor a team for campaign development and lifecycle marketing.
- Manage marketing budgets and stay updated on B2B trends.
- Develop and execute demand generation strategies across Math & Humanities portfolios.
- Oversee integrated marketing campaigns and define lead scoring and attribution.
- Utilize data-driven methods for performance optimization and analysis.
- Collaborate with various departments to enhance outcomes and processes.
- Over 10 years in marketing, with 5+ years in demand generation roles and team leadership.
- Experience with HubSpot and a strong data-driven and analytical approach.
- Bachelor's degree in Marketing or related field required.
- Expected base salary range: $159,000-$171,000.
Director, Demand Generation & Customer Marketing Full Description
Director, Demand Generation & Customer Marketing
Remote
Washington, District of Columbia, United States
Washington, District of Columbia, United States
Marketing
Job description
Who We Are
Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.
We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.
What We Build
Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.
Who We Are
Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.
We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.
What We Build
Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.
- Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.
- Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
- PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.
Where We’re Headed
Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.
Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.
Job Purpose
At Great Minds, we believe that every child is capable of greatness. If you thrive in mission-driven environments, you’ll really like it here. We are seeking a Director of Demand Generation & Customer Marketing to join our team. In this role, you’ll lead a team of campaign managers who manage our demand generation and customer marketing efforts. You will be responsible for growing market presence, driving brand engagement, growing sales pipeline and engaging users in our solutions to support retention and renewals. Curious & data-driven, you believe that data is the path to continuous improvement. You see technology as an enable and work closely with your IT partners to build & develop the right marketing tech-stack to unleash your team. You love to test new approaches and constantly try out new ideas. You are an avid collaborator who partners closely with product marketing, corporate communications, RevOps, success, sales to improve outcomes.
Responsibilities
Responsibilities
Team Leadership & Development
- Develop & mentor a team of marketing managers responsible for campaign development & customer lifecycle marketing
- Develop and manage marketing budgets to support our strategies
- Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
- Demonstrate a working understanding of the k-12 curriculum customer journey, education trends and product benefits
Demand Generation
- Define lead scoring, attribution, and stage definitions in partnership with sales colleagues
- Develop and execute a demand generation strategy to drive engagement, pipeline, and revenue across Math & Humanities portfolios
- Oversee the development and deployment of integrated marketing campaigns across digital channels, events & PR
Reporting & Performance optimization
- Develop testing & web optimization plans with the Web team to optimize landing pages & CTA conversion
- Create a data-driven culture across the team and create KPIs and benchmarks to measure performance
- Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management.
- Analyze market trends, customer data, and campaign performance to refine and optimize demand generation and retention strategies
Cross-functional collaboration
- Partner closely with Revenue Operations & IT to identify process improvements, develop processes & governance around customer data & outbound processes, develop systems requirements & advocate for the tools we need to succeed · Work closely with Product Marketing and Corporate Communications to develop campaign plans that support our go-to-market objectives, align with our messaging framework, leverage content assets, elevate our brand, build sales pipeline and delight current customers
- Develop a robust communication framework that ensure all internal stakeholders are knowledgeable of campaign activities
Job requirements
Requirements
- 10+ years in marketing
- 5+ years in demand generation related roles
- 5+ years of experience leading a team. Experience developing demand generation teams preferred
- Successful track record of leading revenue growth, via brand engagement, pipeline growth & MQLs generation
- Curious & a lifelong learner
- Empathy for sales & success teams, and their workflows
- Experience with Hubspot preferred
- Incredibly data driven & analytical
- Ability to communicate technical concepts succinctly across all levels of the organization
- Thrive in collaborative environments
- Comfortable with shifting priorities, and strong ability to manage multiple priorities
Required Education
Bachelors in Marketing or related field
Status
Full-time
Location
Remote
The expected base salary range for this position is $159,000-$171,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
#LI-Remote
Similar Jobs
Data Analyst (Mid-Level) - Marketing Focus
OverDrive
🇺🇸 Hybrid - Cleveland, OH
Marketing Assistant
Macmillan Learning
🇺🇸 Hybrid - Boston, MA
Product Marketing Manager
McGraw Hill
🇺🇸 Remote - US
Communications Coordinator
James Madison University
🇺🇸 Harrisonburg, VA
Director Athletic Marketing and Fan Experience - Department Only Search - 526652
University of Alabama
🇺🇸 Tuscaloosa, AL
