Edtech.com's Summary

Noodle is hiring a Director, Integrated Marketing. This role leads client-facing marketing efforts for university partners by developing, executing, and optimizing integrated marketing strategies focused on enrollment growth. The Director manages a small team, collaborates with enrollment leadership, and uses data-driven insights to align marketing strategies with university branding and business objectives.

Highlights

Lead integrated marketing strategy and client engagement for academic program portfolios.
Manage marketing campaigns using traditional and innovative approaches with ongoing performance analysis.
Align all marketing efforts with university brand compliance and storytelling.
Generate performance insights through dashboard reviews to optimize strategies and enhance university market position.
Collaborate cross-functionally with internal teams including Creative, Demand Generation, and Analytics.
Leverage AI tools to improve operational efficiencies and scale marketing efforts.
Required: Bachelor's degree, 7-10 years marketing experience in higher education, ed tech, or B2B2C sectors.
Preferred skills: Project management software knowledge (e.g., Wrike), strong communication, team leadership, and stakeholder influence abilities.
Compensation: $85,000 - $95,000 annually, with benefits including 401K match, equity, paid leave, and mental health services.
Role requires up to 20% travel and residence within the continental US near a major airport.

Director, Integrated Marketing Full Description

Noodle is higher educationâs leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is âto empower universities to change the world.â We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

About the Role:
We are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for our university partner. As an Integrated Marketing Director, you'll function as both a hybrid strategist and day-to-day manager of all marketing-related functions, overseeing the creation, execution, and optimization of comprehensive marketing strategies that drive enrollment growth.

Working in a fast-paced environment, you'll manage a lean team of creative and media resources while collaborating directly with enrollment leadership to craft a recruitment marketing strategy that is data-informed, integrates real-time market feedback, and aligned to the university brand. This role requires an innovator mindset, embracing an iterative approach, leading with data, and pivoting to meet targets.

As a Director, Integrated Marketing you will support:

Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.
Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale

You have:

Bachelor's degree required
7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
Proven track record of developing and executing successful marketing strategies and campaigns
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
Previous experience managing direct reports preferred
Strong organizational and project management skills with the ability to manage multiple priorities
Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
Experience reviewing marketing content created for clients
Familiarity with Wrike, or a similar project management system, is a plus
Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
Working knowledge of Google Workspace (Docs, Slides, Sheets)
Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

Role Requirements:

Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time
Internet Connectivity: As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings
Core Business Hours: Available during core hours from 9am-5pm Eastern Time.

Noodle Benefits

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us!
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Headspace and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements:

This position is based in the United States, and applicants must be legally authorized to live and work in the United States. Employees are required to reside within the United States for the duration of their employment.

At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.

Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.

Original Job Description

As a Director, Integrated Marketing you will support:

Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.
Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale

You have:

Bachelor's degree required
7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
Proven track record of developing and executing successful marketing strategies and campaigns
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
Previous experience managing direct reports preferred
Strong organizational and project management skills with the ability to manage multiple priorities
Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
Experience reviewing marketing content created for clients
Familiarity with Wrike, or a similar project management system, is a plus
Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
Working knowledge of Google Workspace (Docs, Slides, Sheets)
Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

Role Requirements:

Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time
Internet Connectivity: As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings
Core Business Hours: Available during core hours from 9am-5pm Eastern Time.

Noodle Benefits

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us!
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Headspace and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements:

Let me find your next job.

Thanks - you're signed up.

Director, Integrated Marketing

Edtech.com's Summary

Director, Integrated Marketing Full Description

Marketing Operations Analyst

Marketing Coordinators

Senior Manager, edX Lifecycle Marketing

Events Marketing Manager

Event Content Strategy Manager