Director of Enrollment Marketing, Communications & Visitor Experiences
🇺🇸
Lincoln, NE
🕑
Full-Time
💰
$115K
💻
Enrollment
🗓️
August 11th, 2025
CRMMarketoPardot
Edtech.com's Summary
University of Nebraska-Lincoln is hiring a Director of Enrollment Marketing, Communications & Visitor Experiences. The director will lead the development and execution of enrollment-focused marketing, communications, and visitor experience strategies to support the university's recruitment, admissions, and enrollment goals while overseeing marketing and communications teams within Academic Services and Enrollment Management.
Highlights
Lead integrated undergraduate recruitment and enrollment marketing strategy campus-wide
Develop communication approaches from prospective to enrolled student transitions
Oversee teams in marketing, communications, and on-campus visitor experiences for ASEM departments
Collaborate with university professionals to align enrollment-focused marketing with overall university brand strategy
Bachelor's degree and 10 years experience in marketing, communications, or related fields; master's degree with 8 years also considered
Knowledge of higher education marketing, CRM systems (e.g., Slate, Salesforce, TargetX), and digital platforms
Preferred skills include Adobe Creative Suite, copywriting, public university culture familiarity, and marketing associations engagement
Experience working with senior leaders in large organizations preferred
Minimum salary starts at $115,000 per year
Position requires criminal background check and full-time commitment
Director of Enrollment Marketing, Communications & Visitor Experiences Full Description
Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, a list of references, and a mentorship statement as four (4) separate documents in MS Word or PDF format.
Position Information
Position Information
Working Title | Director of Enrollment Marketing, Communications & Visitor Experiences Department | Academic Services & Enrollment Mgmt-7776 Requisition Number | S_250626 Posting Open Date | 08/08/2025 Application Review Date: (To ensure consideration, please submit all application materials before review date) | 09/02/2025 Posting Close Date | Open Until Filled | Yes Description of Work | The Director of Enrollment Marketing, Communications, and Visitor Experiences will be responsible for developing the processes and procedures to facilitate the execution of an integrated, effective campus-wide undergraduate recruitment and enrollment strategy. The director will lead the strategic development and execution of enrollment-focused marketing, communications, and visitor experiences to support achieving the university’s recruitment, admissions, and enrollment goals. The director will develop strategies and tactics to inform and positively impact Academic Services and Enrollment Management (ASEM) and academic colleges’ collective recruitment and matriculation of new students and retention of continuing students. The director will primarily develop and support the strategic initiatives of ASEM, which includes the Offices of Admissions, Husker Hub, Scholarships & Financial Aid, and University Registrar, New Student Enrollment and the Nebraska College Preparatory Academy. Pursuant to those goals, the director will oversee the ASEM marketing & communications and on-campus experiences teams. Additionally, the director will ensure a consistent, impactful communication approach as students’ transition from prospective to enrolled students. The director will be an integral subject matter expert along with numerous university-wide professionals who are challenged to align complimentary enrollment-focused marketing and communication strategies and tactics elevate the university amongst competitor institutions. Along these lines, the director will assist in creation and management of university’s brand by connecting all strategic recruitment objectives to the overall university marketing and communication strategy.
The University of Nebraska-Lincoln seeks to attract and retain a high performing and collaborative workforce. UNL is committed to providing a work environment and culture that fosters personal and professional success where every person and every interaction matters. The University is proud to be one of Nebraska’s preferred and largest employers where individuals are able to participate and contribute to their full potential.
As an EO/AA employer, qualified applicants are considered for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See: http://www.unl.edu/equity/notice-nondiscrimination Minimum Required Qualifications | Bachelor’s degree in Marketing, Business, Mass Communication, Public Relations, Journalism or related field plus 10 years of progressively responsible and directly related experience in any combination of: strategic process development, marketing, communications or public relations in which experience demonstrates abilities in public relations and organizational communication; Masters degree in Marketing, Business, Mass Communication, Public Relations, Journalism or related field with 8 years of progressively responsible and directly related experience considered.
Knowledge of higher education, recruitment, fundraising, project management, strategic communication, public relations and/or recruitment/marketing activities necessary. Experience with higher education marketing. Must have excellent written communication, presentation skills, interpersonal and organizational skill. Ability to multi-task and strong attention to detail essential.
Knowledge of Customer Relationship Management Systems (CRM) used in higher education marketing and recruitment (e.g., Slate, Salesforce, TargetX, EnrollmentRX). Knowledge of digital platforms (e.g., websites, social media, crowdfunding). Knowledge of enterprise marketing automation platforms (e.g., Pardot, Marketo, Hubspot). Knowledge of visitor centers, campus tours, and/or large event management. Preferred Qualifications | Master’s degree in Marketing, Business, Mass Communication, Public Relations, Journalism or related field . Experience working with senior leaders in a large and complex organization strongly preferred. Knowledge of public university culture and stakeholders desirable. AMA Marketing of Higher Education engagement. Collegiate Information and Visitor Services Association (CIVSA) engagement.Copywriting skills. Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Knowledge of student recruitment in higher education Pre-Placement Driving Record Review Required | No Physical Required | No Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances. | No Criminal History Background Check Required | Yes Posted Salary | $115,000/yr. minimum How to Apply | Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, a list of references, and a mentorship statement as four (4) separate documents in MS Word or PDF format. For questions or accommodations related to this position contact | Sandy Airan, sairan2@unl.edu Job Category (old) | Managerial/Professional Job Type | Full-Time Alternate Work Schedule (if other than 8-5) | Work Location (City, State) | Lincoln, NE Position funded by grant or other form of temporary funding? | No If Temporary, indicate end date | Planned Hire Date: | Appointment End Date |
Supplemental Questions
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