Chapman University
Director of Integrated Marketing and Strategy
🇺🇸 Hybrid - Orange, CA
🕑 Full-Time
💰 $126K - $135K
💻 Marketing
🗓️ June 30th, 2025
CRM
Salesforce
UX/UI
Edtech.com's Summary
Chapman University is hiring a Director of Integrated Marketing and Strategy. The role involves developing and executing multi-channel marketing plans that enhance the university's brand, enrollment, engagement, and reputation, collaborating closely with campus partners to align marketing strategies with institutional goals. The director will provide strategic leadership, oversee integrated campaigns, manage a marketing team, and use data-driven insights to optimize marketing effectiveness.
Highlights
- Lead development and implementation of comprehensive multi-channel marketing strategies aligned with university priorities.
- Provide data-informed strategic advising to university leadership and campus partners.
- Manage integrated marketing campaigns across paid, owned, earned, and shared media.
- Oversee media planning, messaging strategy, and marketing analytics for key initiatives.
- Collaborate with design and content teams to ensure brand consistency and support campaign goals.
- Supervise and mentor a team of 2-3 marketing professionals and manage vendor relationships.
- Establish KPIs, dashboards, and conduct post-campaign analysis to measure and improve ROI.
- Required qualifications include a bachelor’s degree in marketing or related field, 6+ years progressive marketing experience, familiarity with CRM systems (Slate, Salesforce), marketing automation platforms, CMS, and strong digital marketing skills.
- Desired qualifications include a master’s degree and experience in higher education marketing and managing external agencies.
- Compensation range is $126,000 to $135,000 annually.
Director of Integrated Marketing and Strategy Full Description
Director of Integrated Marketing and Strategy
Position Title | Director of Integrated Marketing and Strategy
Position Type | Regular
Job Number | SA59524
Full or Part Time | full-time 40 hours weekly
Fair Labor Standard Act Classification | Exempt
Anticipated Pay Range | $126,000-$135,000
Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Type | Regular
Job Number | SA59524
Full or Part Time | full-time 40 hours weekly
Fair Labor Standard Act Classification | Exempt
Anticipated Pay Range | $126,000-$135,000
Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary | Reporting to and working closely with the Associate Vice President of Marketing and Digital Strategy in Strategic Marketing and Communications (SMC), the Director of Integrated Marketing and Strategy is a strategic member of the team responsible for developing and executing strategic, audience-centered marketing plans that advance the university’s brand, enrollment, engagement, and reputation. This role will collaborate closely with campus partners—including colleges, schools, admissions, departments, and administrative units—to guide and align diverse marketing strategies with overarching institutional goals while addressing the unique needs of each unit. The ideal candidate is a strategic thinker, data-informed decision-maker, and collaborative leader with deep expertise in integrated marketing across channels — and is expected to be an emerging leader within SMC, contributing to the broader digital vision of the university
This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week.
Responsibilities | Strategic Planning and Leadership
Lead the development and implementation of comprehensive, multi-channel marketing strategies that align with institutional priorities including enrollment, audience engagement, advancement, brand and reputation building. Support the Associate VP in providing data-informed strategic advising to university leadership and partners on marketing goals, best practices, audience segmentation, positioning, and ROI. Identify and capitalize on market trends, audience insights, and institutional strengths to differentiate Chapman and drive awareness, engagement, and interest. Assist in coordinating marketing budget planning and alignment with SMC leadership and partners, as directed by the Associate VP.
Campaign Development and Execution
Direct the planning and execution of integrated marketing campaigns across paid, owned, earned, and shared media. Oversee media planning, messaging strategy, and marketing analytics for university-wide brand reputation, institutional awareness, and high-priority programs initiatives. Collaborate with art, graphic design, and visual content teams to ensure all content supports campaign goals and KPIs. Ensure consistency and alignment with the university’s brand guidelines, voice, tone, and visual identity.
Collaboration and Partner Engagement
Serve as the marketing liaison to colleges, schools, and units for strategic initiatives. Cultivate relationships with key campus partners in the Communicators Council. Foster a culture of collaboration, transparency, data driven decision making, and innovation within the marketing team and across the institution.
Team and Project Management
Supervise and mentor a team of 2-3 marketing professionals. Set team goals, manage workflows, and oversee project management to ensure high-quality and timely execution of projects. Manage vendor relationships for assigned campaigns and/or projects.
Measurement and Optimization
Establish KPIs and dashboards to measure the effectiveness of marketing initiatives and adjust strategies based on performance data. Facilitate, manage and develop personas with segmentation studies and data analysis. Conduct post-campaign analysis to share insights and recommendations with partners. Promote a test-and-learn culture to continuously improve marketing effectiveness and ROI.
Other duties as assigned
Required Qualifications | Bachelor’s degree in marketing, communications, business, or a related field. 6+ years of progressive experience in marketing and communications, including strategic planning and campaign management. Demonstrated success leading integrated marketing initiatives in a complex organization, preferably in higher education. Familiarity with CRM systems (e.g., Slate, Salesforce), marketing automation platforms, and content management systems (CMS). Strong understanding of digital marketing, content strategy, UX/UI, brand management, and analytics. Familiarity with web design and optimization techniques. Team player, but ability to work independently with minimal guidance Excellent interpersonal, written, and verbal communication skills. Proven leadership ability, including team development and cross-functional collaboration. Skilled proficiency at editing and proofreading Knowledge of MS Office and project management software Ability to do best-practice research and apply it to department projects and processes. Demonstrated ability to develop marketing strategies, insights, and results independently of a third-party agency.
Desired Qualifications | Master’s degree in marketing, communication, business or a related field. Experience working in or with a central marketing and communications function in higher education. Experience managing creative agencies and external marketing vendors. Knowledge of enrollment marketing, graduate/professional education, and/or research promotion.
Special Instructions to Applicants |
Minimum Number of References |
Maximum Number of References |
This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week.
Responsibilities | Strategic Planning and Leadership
Lead the development and implementation of comprehensive, multi-channel marketing strategies that align with institutional priorities including enrollment, audience engagement, advancement, brand and reputation building. Support the Associate VP in providing data-informed strategic advising to university leadership and partners on marketing goals, best practices, audience segmentation, positioning, and ROI. Identify and capitalize on market trends, audience insights, and institutional strengths to differentiate Chapman and drive awareness, engagement, and interest. Assist in coordinating marketing budget planning and alignment with SMC leadership and partners, as directed by the Associate VP.
Campaign Development and Execution
Direct the planning and execution of integrated marketing campaigns across paid, owned, earned, and shared media. Oversee media planning, messaging strategy, and marketing analytics for university-wide brand reputation, institutional awareness, and high-priority programs initiatives. Collaborate with art, graphic design, and visual content teams to ensure all content supports campaign goals and KPIs. Ensure consistency and alignment with the university’s brand guidelines, voice, tone, and visual identity.
Collaboration and Partner Engagement
Serve as the marketing liaison to colleges, schools, and units for strategic initiatives. Cultivate relationships with key campus partners in the Communicators Council. Foster a culture of collaboration, transparency, data driven decision making, and innovation within the marketing team and across the institution.
Team and Project Management
Supervise and mentor a team of 2-3 marketing professionals. Set team goals, manage workflows, and oversee project management to ensure high-quality and timely execution of projects. Manage vendor relationships for assigned campaigns and/or projects.
Measurement and Optimization
Establish KPIs and dashboards to measure the effectiveness of marketing initiatives and adjust strategies based on performance data. Facilitate, manage and develop personas with segmentation studies and data analysis. Conduct post-campaign analysis to share insights and recommendations with partners. Promote a test-and-learn culture to continuously improve marketing effectiveness and ROI.
Other duties as assigned
Required Qualifications | Bachelor’s degree in marketing, communications, business, or a related field. 6+ years of progressive experience in marketing and communications, including strategic planning and campaign management. Demonstrated success leading integrated marketing initiatives in a complex organization, preferably in higher education. Familiarity with CRM systems (e.g., Slate, Salesforce), marketing automation platforms, and content management systems (CMS). Strong understanding of digital marketing, content strategy, UX/UI, brand management, and analytics. Familiarity with web design and optimization techniques. Team player, but ability to work independently with minimal guidance Excellent interpersonal, written, and verbal communication skills. Proven leadership ability, including team development and cross-functional collaboration. Skilled proficiency at editing and proofreading Knowledge of MS Office and project management software Ability to do best-practice research and apply it to department projects and processes. Demonstrated ability to develop marketing strategies, insights, and results independently of a third-party agency.
Desired Qualifications | Master’s degree in marketing, communication, business or a related field. Experience working in or with a central marketing and communications function in higher education. Experience managing creative agencies and external marketing vendors. Knowledge of enrollment marketing, graduate/professional education, and/or research promotion.
Special Instructions to Applicants |
Minimum Number of References |
Maximum Number of References |
Pre-screening Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Resume
- Cover Letter
Optional Documents
MAIN CAMPUS
One University Drive
Orange, CA 92866
(714) 997-6815
RINKER HEALTH SCIENCE CAMPUS
9401 Jeronimo Road
Irvine, CA 92618
© 2019 CHAPMAN UNIVERSITY
One University Drive
Orange, CA 92866
(714) 997-6815
RINKER HEALTH SCIENCE CAMPUS
9401 Jeronimo Road
Irvine, CA 92618
© 2019 CHAPMAN UNIVERSITY
Contact Us
Office of Human Resources
One University Drive
Orange, California 92866
TalentServices@chapman.edu
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
Office of Human Resources
One University Drive
Orange, California 92866
TalentServices@chapman.edu
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
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