Edtech.com's Summary

Paper is hiring a Director of Marketing to lead revenue generation for its GROW high-impact tutoring and AI solutions. The Director will develop and execute marketing strategies and campaigns, partner closely with Sales, and manage marketing tools and reporting to drive pipeline growth and support renewals.

Highlights

Develop and own marketing strategy for GROW tutoring and AI solutions to increase awareness, engagement, and conversions
Lead campaigns including events, sponsorships, press, thought leadership, and paid media
Collaborate with Sales Development Representatives and Account Executives to improve lead quality and outbound performance
Manage marketing tools such as HubSpot, Canva, and SalesLoft effectively
Directly manage one Senior Product Marketing Manager
Own marketing funnel reporting in partnership with Sales
Require 8+ years marketing experience, with 5+ years in B2B EdTech or enterprise marketing
Deep knowledge of K-12 education landscape and district decision-making
Experience executing revenue-driving campaigns in startup environments
Annual salary range $170,000-$190,000 USD or $136,000-$162,000 CAD, plus equity

Director of Marketing Full Description

Director of Marketing

All North America - Remote

Full time

Paper is reimagining student support by partnering with K-12 districts to extend the reach of every educator. From 24/7 tutoring, writing feedback, math practice, career and college readiness, and AI solutions, we give students the personalized support they need to succeed. With GROW high-impact tutoring, we deliver targeted small-group instruction that accelerates learning, supports multilingual students, and eases teachers’ workloads. Trusted by 500+ districts across 40 states, and backed by investors IVP, Sapphire Ventures, Framework Capital, Reach Capital, and more, Paper is on a mission to help every learner thrive with scalable, data-driven solutions that drive real results.

Job Description

This is a new chapter for marketing at Paper and a big opportunity to build and make a lasting impact. We’re looking for a strategic, action-oriented Director of Marketing to lead revenue generation for our fastest-growing offerings: GROW high-impact tutoring and AI solutions. You’ll own the strategy and execution to drive pipeline, unlock new revenue, and support renewals. The ideal candidate is equal parts strategist and doer, thrives in fast-paced environments (think Series A startup), and enjoys partnering closely with Sales to do great work together.

This role reports to the Chief Revenue Officer and can be located in any geography in the US or Canada.

Key Responsibilities

Develop and own the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion
Lead execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media
Partner with SDRs and AEs to improve lead quality and outbound performance; manage email content and sequences in SaleLoft
Collaborate with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks
Ensure marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs
Manage one direct report (Senior Product Marketing Manager)
Own marketing funnel reporting in partnership with Sales

Qualifications

8+ years of marketing experience, including 5 years in B2B EdTech marketing and/or enterprise marketing
Deep understanding of the K-12 landscape and district decision-making process
Strategic thinker with a bias for action (comfortable leading, building, and doing)
Strong verbal and written communicator able to influence cross-functional teams
Proven ability to execute campaigns that deliver measurable pipeline and revenue impact
Experience in fast-paced startup environments and comfort with ambiguity
Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application

The annual salary range for this position is $170,000-$190,000 USD or $136,000-162,000 CAD, plus equity. Please note that the final offer amount is determined by multiple factors, including geographic location as well as candidate experience, and may vary from the amounts listed above.

What We Offer

Competitive salary, benefits, equity, retirement plan, and more
Monthly stipend to support the growth of your home office
As part of a remote and distributed company, the flexibility to work from where you thrive
Unlimited access to tutoring and educational support for children of Paper employees

You’ll be joining a team of mission-driven builders who care deeply about equity in education, and who thrive in a culture of ownership, velocity, and continuous learning. If you’re energized by challenges, inspired by impact, and ready to help lead a high-growth business through its next phase, we’d love to meet you.

We believe diverse teams build better products and we are committed to creating an inclusive environment for all employees. Paper does not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, sexual orientation, age, national origin, disability, marital status, or military status.

Requisition IDR-100299

Original Job Description

Director of Marketing

All North America - Remote

Full time

Job Description

This role reports to the Chief Revenue Officer and can be located in any geography in the US or Canada.

Key Responsibilities

Develop and own the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion
Lead execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media
Partner with SDRs and AEs to improve lead quality and outbound performance; manage email content and sequences in SaleLoft
Collaborate with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks
Ensure marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs
Manage one direct report (Senior Product Marketing Manager)
Own marketing funnel reporting in partnership with Sales

Qualifications

8+ years of marketing experience, including 5 years in B2B EdTech marketing and/or enterprise marketing
Deep understanding of the K-12 landscape and district decision-making process
Strategic thinker with a bias for action (comfortable leading, building, and doing)
Strong verbal and written communicator able to influence cross-functional teams
Proven ability to execute campaigns that deliver measurable pipeline and revenue impact
Experience in fast-paced startup environments and comfort with ambiguity
Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application

What We Offer

Competitive salary, benefits, equity, retirement plan, and more
Monthly stipend to support the growth of your home office
As part of a remote and distributed company, the flexibility to work from where you thrive
Unlimited access to tutoring and educational support for children of Paper employees

Requisition IDR-100299

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Edtech.com's Summary

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