Director of Marketing, School of Management

🇺🇸 Buffalo, NY 🕑 Full-Time 💰 $90K - $95K 💻 Marketing 🗓️ July 14th, 2026

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Edtech.com's Summary

University at Buffalo is hiring a Director of Marketing for the School of Management. The Director will lead the creation and execution of a comprehensive marketing strategy aimed at strengthening the school’s brand and driving enrollment growth. They will collaborate with school leadership, enrollment teams, academic departments, and the MarComm team while managing marketing campaigns, budgets, and staff.

Highlights

Develop and execute a unified, school-wide marketing strategy to support enrollment and program growth.

Serve as the primary marketing strategist defining target audiences and competitive positioning.

Align marketing efforts across departments, centers, and enrollment functions through collaboration.

Partner with enrollment, academic leadership, and campus stakeholders to coordinate messaging and recruitment processes.

Lead integrated marketing campaigns across digital and traditional channels, collaborating with creative teams.

Use data analytics and market research to evaluate performance and optimize marketing strategies.

Oversee marketing budget planning, vendor management, and ensure alignment with strategic priorities.

Manage multiple projects and supervise marketing staff to ensure quality execution and development.

Required qualifications: Bachelor’s degree and 3 years of experience; preferred Master’s degree and 5+ years of related experience including management.