Western Governors University
Marketing Specialist II, Salt Lake City, UT
Power BI
Tableau
Edtech.com's Summary
Western Governors University (WGU) is hiring a Marketing Specialist II. The role involves independently managing and collaborating on marketing campaigns, conducting market and program research, performing advanced data analysis using tools like Excel and Adobe Analytics, and supporting university marketing initiatives including direct mail campaigns and partnership program management.
Highlights
- Track, report, and coordinate marketing campaigns, programs, and research supporting university initiatives.
- Conduct market research, analyze data, develop surveys and focus groups, communicate findings, and implement action plans.
- Build and maintain dashboards and reports using advanced Excel (pivot tables, VLOOKUP/XLOOKUP, formulas) and Adobe Analytics.
- Develop and implement marketing plans, procedures, and integrated strategies for university programs and partnerships.
- Required skills include advanced proficiency in Excel, experience with Adobe Analytics or similar web analytics platforms, and strong qualitative and quantitative research capabilities.
- Bachelor’s degree in marketing, business, or related field with 2+ years of related experience, or an advanced degree without experience.
- Strong project management orientation and excellent writing skills are necessary.
- Preferred experience includes building reports or dashboards in BI tools such as Tableau or Power BI.
- Full-time position with salary range from $56,500 to $84,700, including bonuses and comprehensive benefits.
- Supports university’s mission to expand access to higher education through online, competency-based programs, collaborating with marketing, university programs, and strategic relations staff.
Marketing Specialist II, Salt Lake City, UT Full Description
If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 305Pay Range: $56,500.00 - $84,700.00
Grade: Professional 305Pay Range: $56,500.00 - $84,700.00
Job Description
The Marketing Specialist II will work with the tracking, reporting and coordination of marketing campaigns, programs and research in support of university marketing initiatives. This person will work independently and in collaboration with key marketing, university programs and strategic relations staff to establish new campaigns, track and report results, assist the department with budget and resource management, conduct market and program research, perform advanced data analysis, interpret reporting and market research results using tools such as Excel and Adobe Analytics, apply findings to marketing initiatives and heavily assist in such things as: initiating direct mail campaigns, establishing and overseeing a robust referral program, new program launches, program retirements and maintaining partnership relationships through development of marketing support initiatives.
Job Profile Summary
Essential Functions and Responsibilities
1. Develop, track and analyze research specific to university programs and partnerships.
- Conduct market research, analyze, report findings and provide success metrics.
- Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
- Communicates research findings to the appropriate audiences.
- Plans and implements action items in response to research findings.
- Tracks and reports results.
2. Develops and implements marketing plans in support of programs and partnerships
- Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
- Ensures quality standards are met.
- Builds and maintains dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.
3. Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers
- Creates plans, tracks results and measures progress.
- Develops marketing strategies and integrated plans in support of program and partnership objectives.
- Contributes to program and service messaging under guidance of marketing leadership.
- Performs other related duties as assigned.
Knowledge, Skill and Abilities
- Qualitatively strong and adept with spreadsheets, data bases, analytics and statistical data. Advanced proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP, formulas, data modeling) and hands-on experience with web analytics platforms such as Adobe Analytics; comfortable turning raw data into actionable reporting.
- Exceptionally strong skill set in research practices: qualitative and quantitative.
- Strong in strategic analysis with the ability to review data and research findings, identify significant trends, identify implications and opportunities, then craft marketing initiative to address the issues.
- Must possess excellent writing skills.
- Highly organized and detail oriented.
Competencies
Organizational Impact
- Works to achieve operational targets within job areas impacting department, function, or office results.
- Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.
Problem Solving & Decision Making
- Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area's effectiveness while leveraging a systems-thinking approach.
- Problems faced may require an understanding of a broader set of issues and job areas.
Communication & Influence
- Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.
Leadership & Talent Management
- May provide guidance and assistance to entry-level professionals and or support employees.
- Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.
Job Qualifications
Minimum Qualifications
- Bachelor's degree and 2+ years of related experience, or an advanced degree without experience.
Department Specific Minimum Qualifications
- Bachelor's degree in marketing, business or a related degree required.
- Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis. Advanced Excel skills required (formulas, pivot tables, data visualization); proficient in Microsoft Office, internet research and statistical analysis.
- Strong, demonstrated project management orientation necessary.
- Experience with Adobe Analytics or a comparable web analytics platform (e.g., Google Analytics) strongly preferred.
Preferred Qualifications
- Experience with Adobe Analytics.
- Experience building reports or dashboards in Excel or a BI tool (e.g., Tableau, Power BI) is a plus.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
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Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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