Edtech.com's Summary

IXL Learning is hiring an Email Marketing Specialist to enhance their email marketing program and engage a diverse customer base including administrators, educators, and families. The role involves managing email campaigns from concept through delivery, optimizing response and conversions through A/B testing, and collaborating with multiple teams to ensure a high-quality user experience.

Highlights

Produce and launch email campaigns using Salesforce Marketing Cloud and Acoustic
Manage all stages of email campaigns including design reviews, list segmentation, coding, QA, scheduling, and reporting
Continuously improve email marketing programs and processes based on analytics and feedback
Conduct thorough quality assurance to ensure flawless email execution
Requires a BA/BS degree and 1-2 years of email marketing experience, preferably in consumer marketing
Experience with email service providers such as Salesforce Marketing Cloud or Acoustic is essential
Knowledge of email best practices, with HTML, SQL, and graphic design tools (Figma, Photoshop, Canva) as advantages
Strong project management skills and familiarity with Jira or similar tools
Salary range of $70,000 to $75,000 plus benefits
Works collaboratively with content, creative teams, marketing managers, and stakeholders to optimize campaigns

Email Marketing Specialist Full Description

IXL Learning, developer of personalized learning products used by millions of people globally, is looking for an Email Marketing Specialist. As a part of our growing Email Marketing team, you will help elevate our email marketing program and engage our customer and prospective base of administrators, educators, and families at all stages of their lifecycle.

#LI-GW1

You will partner with content and creative teams, marketing managers, and business stakeholders to take emails from concept to delivery. Using email best practices and implementing A/B testing, you will optimize response and conversions while striving to create the best possible user experience. The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

WHAT YOU'LL BE DOING

Produce and launch email campaigns in Salesforce Marketing Cloud and Acoustic
Project-manage emails as they move through all steps of the email channel including design reviews, list segmentation, coding, QA, scheduling and reporting
Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more
Monitor analytics and produce reports to help the channel measure and optimize results
Report results and learnings within the team and to business stakeholders
Ensure the success of email execution by conducting thorough QA of all email elements

WHAT WE'RE LOOKING FOR

BA/BS degree required
1-2 years of email marketing experience, preferably in consumer marketing
1+ years of experience working within an ESP such as Salesforce Marketing Cloud or Acoustic
A strong understanding of email best practices
HTML and SQL knowledge are a plus
Exceptional project management skills, ability to multitask and familiarity with Jira or similar
Experience with graphic design tools such as Figma, Photoshop, and Canva
Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
You care about the details: You have an eye for design and an instinct for what email content will resonate with consumers, and you take extra steps to ensure that emails are flawless before launching

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $70,000 to $75,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

Original Job Description

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

WHAT YOU'LL BE DOING

Produce and launch email campaigns in Salesforce Marketing Cloud and Acoustic
Project-manage emails as they move through all steps of the email channel including design reviews, list segmentation, coding, QA, scheduling and reporting
Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more
Monitor analytics and produce reports to help the channel measure and optimize results
Report results and learnings within the team and to business stakeholders
Ensure the success of email execution by conducting thorough QA of all email elements

WHAT WE'RE LOOKING FOR

BA/BS degree required
1-2 years of email marketing experience, preferably in consumer marketing
1+ years of experience working within an ESP such as Salesforce Marketing Cloud or Acoustic
A strong understanding of email best practices
HTML and SQL knowledge are a plus
Exceptional project management skills, ability to multitask and familiarity with Jira or similar
Experience with graphic design tools such as Figma, Photoshop, and Canva
Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
You care about the details: You have an eye for design and an instinct for what email content will resonate with consumers, and you take extra steps to ensure that emails are flawless before launching

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

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Edtech.com's Summary

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