Edtech.com's Summary

IXL Learning is hiring an Email Marketing Specialist, Wyzant & TPT. The role involves developing and managing email marketing campaigns for IXL's marketplace brands, collaborating with content, design, and engineering teams to take emails from concept to delivery. The specialist will utilize Salesforce Marketing Cloud to optimize response and conversions through A/B testing, focusing on email production and performance analysis. The candidate will contribute to improving email systems and stay updated on email marketing best practices.

Highlights

Develop and manage email marketing campaigns.
Use Salesforce Marketing Cloud for email production.
Optimize campaigns with A/B testing and performance analysis.
Collaborate with cross-functional teams including content and design.
Proficient in HTML/CSS and email QA practices.
Requires at least 2 years of email marketing experience.
Bachelor's degree required.
Experience with customer engagement platforms like HubSpot.
Proficient in audience segmentation and list management.

Email Marketing Specialist, Wyzant & TPT Full Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking an email marketing specialist for its two marketplace brands: TPT and Wyzant.

#LI-FA1

As a part of a small Email Marketing team, you will play a direct role in building our email marketing program and engaging our customers and prospective base of customers—which includes educators, students, parents, and administrators—at all stages of their lifecycle.

You will partner with content and creative teams, marketing managers, and business stakeholders to take emails from concept to delivery. You will be responsible for building emails in Salesforce Marketing Cloud. Using email best practices and implementing A/B testing, you will optimize response and conversions while striving to create the best possible user experience. This role is a key part of our email team, and your day-to-day will focus on email production and reporting, with room to grow as the program develops.

The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education.

This is a full-time remote position for candidates in the United States.

#LI-REMOTE

WHAT YOU'LL BE DOING

Develop, manage, and launch dynamic end-to-end email marketing campaigns
Manage design requests, feedback and timelines
Conduct thorough QA of all message elements, including personalized content and mobile device rendering, to ensure the success of email execution
Work seamlessly in partnership with the content, design, engineering, and product teams
Performance analysis: Continuously optimize email campaigns through testing, measuring impact, and iterating for improved results in alignment with organizational goals
Perform list segmentation, audience filtering, list validation; monitor deliverability
Technical oversight: Collaborate with IT and ESPs to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements
Identify, initiate, and develop complex email system-related improvements and efficiencies. Work independently and take initiative to question things
Keep up-to-date on industry trends, emerging technologies, and best practices in email marketing
Help build and maintain email documentation (data dictionaries, standard operating procedures, etc.)

WHAT WE'RE LOOKING FOR

BA/BS degree required
2+ years of email marketing experience
1+ year working in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys
1+ year working with customer engagement platforms (ex: Customer.io, Klaviyo, Braze, HubSpot, etc.)
Proficient with HTML/CSS
Proficient with email QA, audience segmentation, list management, and email deliverability
Not required, but preferred: A basic understanding of AMPscript and/or Liquid template language
Experience planning, executing, and analyzing A/B and multivariate testing
Exceptional project management skills, extremely detail-oriented, and ability to multitask
Strong project management skills with some experience using project management tools (ex: Jira, Airtable, etc.)
Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
Can identify and develop email system-related improvements and efficiencies
Understands email marketing best practices

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

Original Job Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking an email marketing specialist for its two marketplace brands: TPT and Wyzant.

#LI-FA1

The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education.

This is a full-time remote position for candidates in the United States.

#LI-REMOTE

WHAT YOU'LL BE DOING

Develop, manage, and launch dynamic end-to-end email marketing campaigns
Manage design requests, feedback and timelines
Conduct thorough QA of all message elements, including personalized content and mobile device rendering, to ensure the success of email execution
Work seamlessly in partnership with the content, design, engineering, and product teams
Performance analysis: Continuously optimize email campaigns through testing, measuring impact, and iterating for improved results in alignment with organizational goals
Perform list segmentation, audience filtering, list validation; monitor deliverability
Technical oversight: Collaborate with IT and ESPs to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements
Identify, initiate, and develop complex email system-related improvements and efficiencies. Work independently and take initiative to question things
Keep up-to-date on industry trends, emerging technologies, and best practices in email marketing
Help build and maintain email documentation (data dictionaries, standard operating procedures, etc.)

WHAT WE'RE LOOKING FOR

BA/BS degree required
2+ years of email marketing experience
1+ year working in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys
1+ year working with customer engagement platforms (ex: Customer.io, Klaviyo, Braze, HubSpot, etc.)
Proficient with HTML/CSS
Proficient with email QA, audience segmentation, list management, and email deliverability
Not required, but preferred: A basic understanding of AMPscript and/or Liquid template language
Experience planning, executing, and analyzing A/B and multivariate testing
Exceptional project management skills, extremely detail-oriented, and ability to multitask
Strong project management skills with some experience using project management tools (ex: Jira, Airtable, etc.)
Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
Can identify and develop email system-related improvements and efficiencies
Understands email marketing best practices

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

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Email Marketing Specialist, Wyzant & TPT

Edtech.com's Summary

Email Marketing Specialist, Wyzant & TPT Full Description

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