Savvas Learning Company
Events Marketing Manager
K-12
Pardot
Salesforce
Edtech.com's Summary
Savvas Learning Company is hiring an Events Marketing Manager. The role involves developing and executing trade show, conference, and event strategies to enhance brand awareness and product engagement within the K-12 education sector. The manager will collaborate across teams to deliver compelling in-person and virtual experiences that drive business objectives and ROI.
Highlights
- Manage portfolio of trade shows, conferences, and events, including strategy implementation and execution.
- Collaborate with marketing, product, and sales teams to create programs that generate awareness and interest.
- Develop thought leadership platforms for events to attract and engage target audiences.
- Track and analyze event metrics such as attendee data, lead generation, and sales pipeline impact.
- Support internal company events such as national sales meetings.
- Proficient in G-Suite, Microsoft Excel, PowerPoint; familiarity with Pardot, Salesforce, Zoom or similar platforms.
- At least 5 years of experience in tradeshow, conference, and event marketing; K-12 education marketing experience preferred.
- Bachelor's degree required, preferably in Marketing or Business.
- Travel up to 20% required, including occasional weekends.
- Salary range: $72,500 - $82,500 with potential for bonus or incentive compensation.
Events Marketing Manager Full Description
Events Marketing Manager
Req #2239
United States
Job Description
Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.
Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today’s classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.
Our award-winning, high-quality instructional materials span every grade level and discipline, from evidence-based, standards-aligned core curricula and supplemental and intervention programs to state-of-the-art assessment tools and the industry’s most innovative portfolio of college and career readiness solutions - all designed to meet the needs of every learner.
Reporting to the Manager, Trade Shows, Conferences & Events, the Events Marketing Manager will play a vital role in developing strategies and executing exceptional programs that advance the company’s brand, products and services through flawless delivery and execution of best-in-class experiences for K-12 industry trade shows and conferences, company-sponsored customer events and internal employee meetings.
SCOPE AND IMPACT
Collaborating with internal and external partners, this role will develop compelling experiences that deliver against business objectives, financial targets and ROI. This includes developing 360 degree experiences with pre-event, during and post-event tactics that maximize the value from each conference, tradeshow or Savvas-sponsored event. The role demands creativity and energy combined with attention to detail and an ability to multitask while working in a fast-moving environment. The successful candidate must have excellent planning and communications skills, sound budgeting and business acumen, a passion for education and teaching, and experience delivering both virtual and in-person trade shows, conferences and events.
SCOPE AND IMPACT
Collaborating with internal and external partners, this role will develop compelling experiences that deliver against business objectives, financial targets and ROI. This includes developing 360 degree experiences with pre-event, during and post-event tactics that maximize the value from each conference, tradeshow or Savvas-sponsored event. The role demands creativity and energy combined with attention to detail and an ability to multitask while working in a fast-moving environment. The successful candidate must have excellent planning and communications skills, sound budgeting and business acumen, a passion for education and teaching, and experience delivering both virtual and in-person trade shows, conferences and events.
PRIMARY RESPONSIBILITIES
Manage trade show, conference and event portfolio (75%)
- Execute overall trade show, conference and event strategy and portfolio.
- Collaborate with marketing (brand, public relations, social, creative services, etc.), product line teams and sales to develop exceptional programs that generate awareness, interest and consideration.
- Work with leadership to develop strategy-aligned thought leadership platforms for events to attract desired audiences which leaves them highly satisfied.
- Support company positioning as a next-generation learning solutions company that is perceived as an innovative thought leader.
- Assist business partners and product teams in developing the event marketing tactics that engage attendees and influence their decisions.
- Utilize metrics to track results including capturing attendee data, lead generation, contribution to pipeline, and accelerating the sales cycle.
General (20%)
- Work closely with key stakeholders to lead and execute industry trade shows, conferences and Savvas-sponsored events.
- Compile weekly reports and make data-driven recommendations which contribute to tradeshow, conference and event strategies.
- Support management of all costs, keeping each program/event on budget.
- Ensure compliance with policies as required.
Support internal events (5%)
- Work with leadership to support internal employee events, including national sales meetings and other internal events as needed.
REQUIRED KNOWLEDGE AND EXPERIENCE
- 5+ years of tradeshow, conference and event marketing experience
- K-12 education industry marketing experience is a plus.
- Proven experience with virtual conferencing, marketing and social platforms.
- Ability to think strategically and influence key stakeholders.
- Excellent written and verbal communication and presentation skills.
- Experience working closely with internal teams and external vendors, with a specific focus on executing programs to precise timelines and budgets.
- Strong competency with G-Suite as well as Microsoft Excel and PowerPoint with demonstrated analytical skills.
- Must be a team player, adaptable to a fast-paced, changing environment.
- Adept at working across marketing, product and sales organizations to deliver impactful events in a highly virtual organization structure.
- Familiarity with Pardot, Salesforce, Zoom or similar
- Bachelor’s Degree is required; Marketing or Business degree is preferred.
Other Requirements
- Travel will be required about 20% of the time and may periodically include weekends to meet business requirements.
#LI-JTJ
ABOUT SAVVAS
We are proud to be recognized as a Top Workplace. Our employees are our most valuable asset, and we are committed to creating a work environment that promotes their growth, well-being, and success. We develop learning solutions that empower educators and improve student outcomes thanks to our team's passion, creativity, and dedication.
TOTAL REWARDS
At Savvas, compensation is only one part of our total rewards package. We invest in our employees with a rewards package that combines compensation, exceptional benefits and wellness programs in addition to opportunities for professional growth. This role may also be eligible for bonus or incentive compensation. The posted hiring range reflects our good faith estimate at the time of posting and remains subject to modification. Compensation is determined by factors such as but not limited to skills, experience, budget, and internal equity.
BENEFITS
Starting on Day One we are committed to the health, well-being, and development of our employees. As a Savvas employee, you are eligible to participate in benefits that put you first. Our benefits include a wide range of offerings including but not limited to the following:
- Medical Coverage: Choose from three distinct medical plan options. HSA/FSA options available.
- Prescription Drug Benefits: Automatically included when you enroll in any medical plan.
- Dental & Vision Coverage: Available to all benefits-eligible employees.
- Time to Recharge: Vacation time and 10 paid holidays.
- Time to Recover: Sick time and leave programs.
- Financial Wellness: Employees can start securing their financial future without any delay with a 401(k) match and immediate vesting.
- Wellness Programs: We recognize the importance of emotional and mental well-being, both in our work environment and in our personal lives. We are committed to providing resources and support to promote overall well-being and a healthy work-life balance.
- Extra Perks: Discounted gym memberships, pet insurance, tuition reimbursement, commuter benefits, volunteer opportunities, and much more!
Savvas benefits are subject to eligibility requirements and other terms.
Learn About our Benefits
Savvas Learning Company is an Equal Opportunity Employer. Savvas Learning complies with all applicable federal, state, and local laws regarding recruitment and hiring. Savvas prohibits discrimination against individuals based on race, color, religion, national origin, sex, age, disability, and other protected group status. We strive to create a fair and inclusive workplace where everyone feels valued and respected. Learn more about your EEO rights as an applicant.
Savvas Learning Company is an affirmative action employer and participates in E-Verify. Know Your Rights.
Savvas Learning Company is an Equal Opportunity Employer. Savvas Learning complies with all applicable federal, state, and local laws regarding recruitment and hiring. Savvas prohibits discrimination against individuals based on race, color, religion, national origin, sex, age, disability, and other protected group status. We strive to create a fair and inclusive workplace where everyone feels valued and respected. Learn more about your EEO rights as an applicant.
Savvas Learning Company is an affirmative action employer and participates in E-Verify. Know Your Rights.
Notice to California Applicants: Information collected and processed as part of your Savvas Careers profile, and any job applications you choose to submit is subject to Savvas' California Applicant Privacy Notice.
Job Details
Job Family
AIP Eligible
Pay Type
Salary
Travel Required
Yes
Hiring Min Rate
72,500 USD
Hiring Max Rate
82,500 USD
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