Edtech.com's Summary

Macmillan Children's Publishing Group is hiring an Executive Director / VP of Marketing. This role leads the marketing team to develop and execute marketing strategies across various book categories, manage audiences and advertising, and collaborate with authors, agents, and internal departments to drive business goals and marketing success.

Highlights

Lead marketing for early childhood, middle grade, YA, adult fiction, nonfiction, and select graphic novels.
Create and implement innovative marketing and advertising strategies.
Manage audience acquisition and engagement for channels like Fierce Reads and MacKids.
Provide leadership and mentorship to a 16-person marketing team including title marketing, digital advertising, and design.
Forge partnerships with authors and agents and coordinate with Editorial, Sales, Publicity, Ed/Library, and Design teams.
Allocate and oversee marketing budgets for MCPG initiatives.
Stay current on industry trends and adapt strategies accordingly.
Required skills include advanced proficiency with GSuite, Microsoft Word, Excel, and PowerPoint.
Requires 10 to 15 years of marketing experience, preferably in publishing or related fields, with a proven record of driving book sales.
Annual salary range: $150,000 - $200,000 depending on experience.

Exec Director/VP, Marketing (MCPG) Full Description

Exec Director/VP, Marketing (MCPG)

Job Category: Marketing

Requisition Number: EXECD003098

Full-Time

Remote

120 Broadway

New York, NY 10271, USA

Job Details

Description

Macmillan Children’s Publishing Group (MCPG) seeks an Executive Director / VP of Marketing to lead the marketing team in creating and implementing plans across title marketing, audience building, and advertising.

What you will do:

Lead the core marketing team for Macmillan Children’s Publishing Group, working on major categories, including: early childhood and picture books, middle grade, YA, and some select adult titles across fiction, nonfiction and select graphic novel lists.
Create and implement innovative and effective strategies to market our books.
Lead the team in audience acquisition and management for channels such as Fierce Reads and MacKids.
Research and implement creative and data-driven advertising and promotional strategies to support our titles and our audiences.
Provide thoughtful leadership and mentorship to a team of sixteen people, including: title marketing, digital and advertising, and marketing design.
Build collaborative relationships with authors and agents in the joint effort to support our titles.
Act as a liaison between the marketing team and other key departments, including Editorial, Sales, Publicity, Ed/Library, and Design.
Work collaboratively across Macmillan departments and divisions to help drive the business and foster relationships.
Allocate and manage budgets for MCPG’s marketing initiatives.
Stay informed of industry trends and market changes, with an eye to pivoting and optimizing as needed.

What you will bring:

- In-depth knowledge of marketing tactics to reach readers, including parents, influencers, teens, and adult readers
- Strong date-driven, strategic thinking, with proven track record for implementation
- Strong communication and presentation skills
- Recognition of team leadership priorities, including clear communication, delegation, and empowerment of staff
- Excellent organizational and follow-through skills
- Clear understanding of publishing’s retail and digital landscape
- Advanced computer skills including, GSuite, Microsoft Word, Excel, and Power Point.

Experience/education needed:

- At least 10 to 15 years marketing experience, with preference for publishing or related fields
- Proven track record of driving book sales with marketing tactics

This role will have an annual salary of $150,000 - $200,000 (depending on level hired)

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Original Job Description

Exec Director/VP, Marketing (MCPG)

Job Category: Marketing

Requisition Number: EXECD003098

Full-Time

Remote

120 Broadway

New York, NY 10271, USA

Job Details

Description

What you will do:

Lead the core marketing team for Macmillan Children’s Publishing Group, working on major categories, including: early childhood and picture books, middle grade, YA, and some select adult titles across fiction, nonfiction and select graphic novel lists.
Create and implement innovative and effective strategies to market our books.
Lead the team in audience acquisition and management for channels such as Fierce Reads and MacKids.
Research and implement creative and data-driven advertising and promotional strategies to support our titles and our audiences.
Provide thoughtful leadership and mentorship to a team of sixteen people, including: title marketing, digital and advertising, and marketing design.
Build collaborative relationships with authors and agents in the joint effort to support our titles.
Act as a liaison between the marketing team and other key departments, including Editorial, Sales, Publicity, Ed/Library, and Design.
Work collaboratively across Macmillan departments and divisions to help drive the business and foster relationships.
Allocate and manage budgets for MCPG’s marketing initiatives.
Stay informed of industry trends and market changes, with an eye to pivoting and optimizing as needed.

What you will bring:

Experience/education needed:

- At least 10 to 15 years marketing experience, with preference for publishing or related fields
- Proven track record of driving book sales with marketing tactics

This role will have an annual salary of $150,000 - $200,000 (depending on level hired)

Let me find your next job.

Thanks - you're signed up.

Exec Director/VP, Marketing (MCPG)

Edtech.com's Summary

Exec Director/VP, Marketing (MCPG) Full Description

Exec Director/VP, Marketing (MCPG)

Assistant Manager, AMS Paid Media

Organic Content Marketing Specialist

SEO Manager

Event Specialist

Director of Product Marketing - Humanities