Edtech.com's Summary

HopSkipDrive is hiring a Senior Manager, Product Marketing to lead go-to-market strategies for its B2B clients, working closely with product, marketing, and sales teams. The role involves driving messaging, sales enablement, market intelligence, and cross-functional collaboration to boost awareness, adoption, and revenue growth.

Highlights

Lead comprehensive go-to-market strategies for new products and initiatives focused on B2B clients.
Develop product positioning, messaging, and value propositions to empower sales teams.
Conduct market and competitive research to shape product and business strategies.
Create sales enablement tools including playbooks, presentations, and objection-handling materials.
Collaborate cross-functionally with Product, Sales, Legal, Marketing, and Support teams.
Mentor other product marketers to enhance team capabilities and product marketing excellence.
Elevate customer stories and maintain relationships with industry analysts to build market credibility.
Define KPIs and analyze performance of product marketing programs to optimize impact on sales pipeline and revenue.
Requires 8+ years of product marketing experience in B2B environments, strong communication, strategic thinking, and proven success partnering with sales teams.
Bachelor’s degree in Marketing, Business, Communications, or related field; equity ownership and benefits included; salary range approximately $120,000-$135,000 depending on location.

Senior Manager, Product Marketing Full Description

At HopSkipDrive, our goal is to create opportunity for all through mobility.

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software, we solve the biggest transportation challenges facing schools and school districts around the country.

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than five million rides across over 17 states around the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Our Mission

At HopSkipDrive, our goal is to create opportunity for all through mobility.

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software and advisory services, we solve the biggest transportation challenges facing schools and school districts around the country.

Who We Are

We’re looking for a seasoned and strategic Senior Product Marketing Manager to own and drive our most critical go-to-market initiatives. In this role, you’ll serve as the linchpin between product, marketing, and sales, translating market insights and product capabilities into compelling narratives that drive awareness, adoption, and revenue growth.

As a senior member of the marketing team, you’ll be looked to help elevate the craft of product marketing, and foster a culture of insight-driven storytelling and executional excellence. This is a high-impact role for someone ready to lead both by example and through influence.

This role will focus on Product Marketing for HopSkipDrive’s B2B clients and will have a strong emphasis on partnering directly with our revenue (sales) team.

Go-to-Market Leadership: Develop and execute comprehensive GTM strategies for new products, features, and strategic initiatives, ensuring alignment across Marketing, Product, Sales, and Customer Success, with a particular focus on enabling sales velocity and effectiveness.
Messaging & Positioning: Define and evolve product positioning, messaging, and value propositions rooted in deep customer and market insights, tailored to resonate with B2B buyers and empower the sales team.
Market & Competitive Intelligence: Lead research efforts to understand customer needs, market dynamics, and the competitive landscape, and use that knowledge to influence product and business strategy, translating insights into actionable sales strategies and competitive selling points.
Sales Enablement: Lead efforts to equip sales and success teams with the tools, training, and content they need to effectively sell and support our products, working to understand effectiveness in tools and assets. This includes developing compelling sales playbooks, presentations, competitive battle cards, and objection-handling guides.
Cross-Functional Partnership: Collaborate closely with Product, Sales, Legal, Brand, Marketing, and Support teams to ensure consistent messaging and seamless execution across the buyer journey, acting as a primary strategic partner to the B2B sales organization.
Mentorship & Thought Leadership: Act as a mentor to other product marketers and team members—providing guidance, sharing best practices, and helping to level up the function across the company.
Customer & Analyst Advocacy: Help elevate customer stories and case studies and build relationships with industry analysts to strengthen external perception, leveraging these assets to support sales and build market credibility.
Performance Analysis: Define KPIs, track performance of product marketing programs, and continuously optimize based on insights and feedback, with a clear understanding of impact on sales pipeline and revenue.

Who You Are

The ideal candidate is an expert in B2B go-to-market strategy, with a passion for using customer insights to craft powerful messaging and a confident, collaborative approach to enabling sales success.

8+ years of product marketing experience, with a strong track record in B2B (preferably SaaS or tech) environments.
Proven track record of success working directly and extensively as a strategic partner with B2B revenue/sales teams to drive demonstrable business outcomes.
Exceptional communication and storytelling skills, with the ability to translate complex ideas into simple, compelling narratives that resonate with sales and customers.
Strong analytical and strategic thinking skills; comfortable using data to inform decisions and shape strategy, especially in relation to sales performance and market opportunity.
Deep understanding of B2B buyer journeys, personas, and customer lifecycle marketing, with proven experience translating this understanding into effective sales strategies and content.
Proven success leading high-impact product launches and cross-functional marketing programs that directly contributed to sales growth.
Comfortable in high-growth, fast-paced environments with multiple stakeholders and shifting priorities.
Bachelor’s degree in Marketing, Business, Communications, or related field.

Our Investment In You

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is proud to operate as a drug-free workplace. HopSkipDrive is also committed to fair and equitable compensation practices. The salary range for this role in Los Angeles, CA is $120,000.00-$135,000.00. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.

Original Job Description

At HopSkipDrive, our goal is to create opportunity for all through mobility.

Our Mission

At HopSkipDrive, our goal is to create opportunity for all through mobility.

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software and advisory services, we solve the biggest transportation challenges facing schools and school districts around the country.

Who We Are

This role will focus on Product Marketing for HopSkipDrive’s B2B clients and will have a strong emphasis on partnering directly with our revenue (sales) team.

Go-to-Market Leadership: Develop and execute comprehensive GTM strategies for new products, features, and strategic initiatives, ensuring alignment across Marketing, Product, Sales, and Customer Success, with a particular focus on enabling sales velocity and effectiveness.
Messaging & Positioning: Define and evolve product positioning, messaging, and value propositions rooted in deep customer and market insights, tailored to resonate with B2B buyers and empower the sales team.
Market & Competitive Intelligence: Lead research efforts to understand customer needs, market dynamics, and the competitive landscape, and use that knowledge to influence product and business strategy, translating insights into actionable sales strategies and competitive selling points.
Sales Enablement: Lead efforts to equip sales and success teams with the tools, training, and content they need to effectively sell and support our products, working to understand effectiveness in tools and assets. This includes developing compelling sales playbooks, presentations, competitive battle cards, and objection-handling guides.
Cross-Functional Partnership: Collaborate closely with Product, Sales, Legal, Brand, Marketing, and Support teams to ensure consistent messaging and seamless execution across the buyer journey, acting as a primary strategic partner to the B2B sales organization.
Mentorship & Thought Leadership: Act as a mentor to other product marketers and team members—providing guidance, sharing best practices, and helping to level up the function across the company.
Customer & Analyst Advocacy: Help elevate customer stories and case studies and build relationships with industry analysts to strengthen external perception, leveraging these assets to support sales and build market credibility.
Performance Analysis: Define KPIs, track performance of product marketing programs, and continuously optimize based on insights and feedback, with a clear understanding of impact on sales pipeline and revenue.

Who You Are

8+ years of product marketing experience, with a strong track record in B2B (preferably SaaS or tech) environments.
Proven track record of success working directly and extensively as a strategic partner with B2B revenue/sales teams to drive demonstrable business outcomes.
Exceptional communication and storytelling skills, with the ability to translate complex ideas into simple, compelling narratives that resonate with sales and customers.
Strong analytical and strategic thinking skills; comfortable using data to inform decisions and shape strategy, especially in relation to sales performance and market opportunity.
Deep understanding of B2B buyer journeys, personas, and customer lifecycle marketing, with proven experience translating this understanding into effective sales strategies and content.
Proven success leading high-impact product launches and cross-functional marketing programs that directly contributed to sales growth.
Comfortable in high-growth, fast-paced environments with multiple stakeholders and shifting priorities.
Bachelor’s degree in Marketing, Business, Communications, or related field.

Our Investment In You

Let me find your next job.

Thanks - you're signed up.

Senior Manager, Product Marketing

Edtech.com's Summary

Senior Manager, Product Marketing Full Description

Content Marketing Manager

Digital Content Coordinator

Social Media & Content Specialist

Social Media Writer/Strategist

Senior Manager, Marketing Effectiveness