MathWorks
Global Marketing Campaign Manager
🇺🇸 Natick, MA
🕑 Full-Time
💰 $115K - $185K
💻 Marketing
🗓️ January 6th, 2026
Edtech.com's Summary
- Develop integrated campaign strategies aligned with business objectives and regional plans
- Create campaign playbooks including messaging frameworks, KPIs, and tactics
- Manage campaigns across digital, email, social, events, and paid media channels
- Coordinate content creation with internal teams and external agencies
- Monitor campaign performance and apply data-driven optimizations
- Partner with Sales for pipeline alignment and account-based marketing integration
- Provide campaign assets and support sales enablement efforts
- Track and report campaign metrics including engagement, conversion, and ROI
- Bachelor’s degree and 10 years of professional experience required; U.S. work authorization required without sponsorship
- Experience with marketing automation platforms, CRM systems, global campaign management, and strong analytical skills
Global Marketing Campaign Manager Full Description
Global Marketing Campaign Manager
- Team: Marketing Communications
- Location: US-MA-Natick
- Salary Range: $115,400 - $184,600
- Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans.
- Create campaign playbooks with messaging frameworks, KPIs, and tactics.
- Collaborate with global and regional teams to ensure localization and execution consistency.
Execution & Optimization
- Manage campaigns across digital, email, social, events, and paid media channels.
- Coordinate with internal teams and external agencies for content creation and delivery.
- Monitor performance, analyze results, and implement data-driven optimizations.
Cross-Functional Collaboration
- Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives.
- Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding.
- Support sales enablement with campaign assets and tools.
Reporting & Insights
- Track and report campaign metrics, including engagement, conversion, and ROI.
- Provide actionable insights and recommendations for continuous improvement.
- Represent campaign performance in governance meetings and leadership reviews.
Minimum Qualifications
- A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
- Visa sponsorship will not be provided for this position.
- Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
Additional Qualifications
- Proven success in developing and executing integrated campaigns across multiple channels.
- Strong analytical skills with experience in marketing attribution and funnel analysis.
- Experience in global campaign management and regional localization.
- Familiarity with persona frameworks, segmentation, and targeted messaging.
- Excellent project management and communication skills.
- Ability to influence cross-functional stakeholders and manage complex workflows.
- Hands-on experience with marketing automation platforms and CRM systems.
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