Edtech.com's Summary

Education Elements is hiring a Head of Marketing to lead and strategize marketing initiatives that enhance brand presence and support sales efforts. The role involves managing a team of outsourced marketing professionals, collaborating closely with sales leadership to align marketing strategies with revenue goals, and positioning the company as a thought leader in K–12 education.

Highlights

Develop and execute comprehensive marketing strategies aligned with company goals.
Lead and coordinate outsourced marketing team including virtual events, content development, and social media.
Collaborate with CRO and sales leadership to align marketing and sales strategies and develop sales tools.
Manage marketing budget and oversee brand identity refresh across all platforms.
Coordinate conference strategies and support partnership development efforts.
Oversee social media strategy and analyze digital metrics to guide marketing efforts.
Requires Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.
Minimum 7+ years marketing experience with at least 3 years in leadership and proven project management skills.
Strong knowledge of K–12 education market and proficiency with CRM systems, social media, and analytics tools.
Salary range: $120,000 - $140,000 plus bonus with comprehensive benefits including medical, dental, vision, paid holidays, PTO, parental leave, and remote work stipend.

Head of Marketing Full Description

Education Elements is a forward-thinking consulting firm at the heart of K–12 education transformation. Within our Curriculum Services team, we collaborate with publishers, curriculum developers, open educational resource (OER) providers, school districts, and state education agencies. From custom curriculum design to full-service print and fulfillment, we bring ideas to life and deliver impact at scale. To support this work, our Sales team builds strong relationships with partners and clients, ensuring they are matched with the right solutions to meet their goals. Once solutions are in place, our Professional Education Services (PES) team provides expert implementation and ongoing support, helping districts adopt and sustain high-quality educational resources that truly make a difference in teaching and learning.

Position Overview
We are seeking a strategic and dynamic Head of Marketing to lead our marketing initiatives, emphasizing project management and thought leadership. This role will oversee a team of contractors and collaborate cross-functionally to enhance our brand presence, drive engagement, and support sales efforts. A key aspect of this role involves close collaboration with the Senior Vice President, Chief Revenue Officer (CRO) and sales leadership to align marketing strategies with revenue goals.

Key Responsibilities

Strategic Leadership
Develop and execute comprehensive marketing strategies aligned with company goals.Position Education Elements as a thought leader in K–12 education through content creation, webinars, and speaking engagements. Connector between Product and Sales teams Manage Marketing budget

Outsourced Team Management
Lead and coordinate a team of outsourced marketing professionals, including those responsible for virtual events, website updates, content development, and social media strategy. Establish clear goals, expectations, and performance metrics to ensure alignment with company objectives. Foster a collaborative and inclusive environment, integrating outsourced team members into the company culture and encouraging open communication.

Sales Collaboration
Work closely with the CRO and sales leadership to align marketing initiatives with sales strategies and revenue targets.Develop and maintain sales tools, including presentations, brochures, sales proposals, and case studies to support the sales team. Implement feedback loops between sales and marketing to refine lead generation and conversion strategies.

Events and Partnerships
Coordinate go-to-conference processes and strategy for national and regional events Supporting CRO and SVP on leveraging existing partnerships and identifying new partnership opportunities

Brand Management
Lead initiatives to refresh and maintain the company's brand identity across all platforms. Ensure consistency in messaging, visuals, and tone, and swag

Digital Marketing
Oversee social media strategy and execution to increase engagement and reach. Analyze digital metrics to inform and adjust marketing strategies.

Qualifications
Bachelor’s degree in Marketing, Communications, or a related field; Master’s preferred. 7+ years of marketing experience, with at least 3 years in a leadership role. Proven experience in project management and leading cross-functional teams. Strong understanding of the K–12 education market Excellent communication and interpersonal skills. Proficiency in marketing tools and platforms (e.g., CRM systems, social media, analytics tools).

Preferred Skills
Experience with brand development and management. Background in professional services or curriculum development. Ability to work in a fast-paced, collaborative environment. Strong organizational skills and attention to detail

Our Benefits We offer a competitive and people-first benefits package, including:Medical, dental, and vision insurance13 Paid holidaysUnlimited PTOSick timeVolunteer DayPaid parental leaveRemote work stipendAnd more great perks to support your well-being and work-life balanceSalary Range: $120,000 - $140,000 plus Bonus

Original Job Description

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Head of Marketing

Edtech.com's Summary

Head of Marketing Full Description

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