Edtech.com's Summary

LEGO Systems, Inc. is hiring a Senior Manager, Advertising Operations. The role involves building and evolving the Media Operations function globally to drive connected and effective media using advanced ad tech, leading campaign setup and optimization, mentoring teams, and collaborating with marketing and business units to deliver impactful, data-driven digital media campaigns aligned with brand and commercial goals.

Highlights

Develop and deliver LEGO Group's global media operations strategy focusing on data-led, consumer-centric media efficiency
Lead global ad operations ensuring flawless campaign setup, delivery, and optimization across paid media channels
Oversee ad tech integrations including ad servers, DSPs, DMPs, analytics, and verification tools
Partner with internal and external teams to evaluate new tools, streamline workflows, and automate processes
Mentor team members to foster collaboration, experimentation, and continuous learning
Serve as a trusted advisor collaborating with regional and local marketing teams and business units
Required skills include expert experience in ad operations, digital media, or programmatic marketing and hands-on use of tools like CM360, DV360, Meta, Amazon Ads, Trade Desk, and Google Tag Manager
Proven ability to manage cross-functional projects and optimize workflows
Salary range between $124,706 and $187,060 with comprehensive benefits including bonus schemes, life and disability insurance, family care leave, wellbeing programs, and colleague discounts
Hybrid work model with an average of 3 days per week in the office; no relocation budget provided

Senior Manager, Advertising Operations Full Description

Job Description

Join the LEGO® Group as a Senior Manager of Advertising Operations and help to shape the future of data-drive marketing at one of the world's most beloved brands! In this role, you'll help build and evolve the Media Operations function to drive smarter, more connected, and more effective media across the world. This role combines critical thinking, cross-functional leadership, and deep media expertise to help shape our media approach in a fast-evolving digital landscape. You will play a key role in designing new media processes, deploying new ad tech, supporting our global in-housing journey, and ensuring high-impact campaigns deliver brand growth and measurable outcomes.

Core Responsibilities

Global Operations Strategy & Vision - Support the development and delivery of the LEGO Group's global media operations strategy, ensuring alignment with brand, marketing, and business priorities. Help drive a data-led, consumer-centric approach that improves media efficiency and effectiveness across markets.
Ad Ops leadership - Be a leader in the global ad operations function, ensuring flawless campaign setup, delivery, and optimization across paid media channels. Define and maintain operational standards, SLAs, and QA processes to ensure accuracy and efficiency working with an external partner.
Ad tech & Innovation - Oversee ad tech integrations (e.g., ad servers, DSPs, DMPs, analytics, verification tools). Partner with internal and external agency tech and data teams to evaluate new tools, streamline workflows, and support automation. Stay ahead of industry shifts (e.g., privacy, identity, AI) to future-proof our media operations.
Team Leadership & Capability Building - Mentor team members on standard processes and executional excellence. Fostering a culture of collaboration, experimentation, and continuous learning across internal and external partners.
Collaborator & Executive Influence - Serve as a trusted advisor on ad ops topics, collaborating with regional and local marketing teams, business units, and key partners to drive alignment and support consistent execution.

Do your part in our team succeeding

Your expertise will be crucial in creating impactful digital media campaigns that resonate with our global audience. By building structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!

Do you have what it takes?

Expert level experience ad operations, digital media, or programmatic marketing.
Strong understanding of ad serving, trafficking, and campaign management across digital platforms.
Hands-on experience with major ad tech and data tools (e.g., CM360, DV360, Meta, Amazon Ads, Trade Desk, Google Tag Manager, etc.).
Proven ability to manage cross-functional projects, optimize workflows, and drive efficiency.
A proactive approach with a passion for operational excellence.

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2
#LI-Hybrid

#legogrouppaidmedia

Compensation
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description