Manager, Brand Marketing and Advertising

🇺🇸 Hybrid - Kingston, RI

🕑 Full-Time

💰 $75K - $85K

💻 Marketing

🗓️ June 13th, 2025

CRM

Edtech.com's Summary

University Of Rhode Island is hiring a Manager, Brand Marketing and Advertising. This role involves assisting the Assistant Director in developing and implementing strategic marketing and advertising plans to enhance the university's reputation and visibility. Responsibilities include managing multi-channel marketing campaigns, collaborating with various university departments, and optimizing marketing efforts through data analysis.

Highlights

Develop and implement comprehensive advertising strategies.
Oversee multi-channel advertising campaigns, including digital, print, and media.
Collaborate with university leaders and departments on tailored marketing plans.
Conduct market research and analyze trends for outreach opportunities.
Assist in digital marketing efforts including SEM and PPC campaigns.
Manage advertising and marketing budgets and vendor relationships.
Required software knowledge includes Google Analytics and social media platforms.
Requires a Bachelor's degree in marketing, advertising, or related field and five years of related experience.
Compensation range: $75,000 - $85,000 annually.
Work involves collaboration with internal departments and external partners.