Edtech.com's Summary

LEGO Group is hiring a Manager Kids Go to Market. This role involves implementing dynamic marketing campaigns aimed at children aged 6 to 12, using various marketing channels, and coordinating with global business units to adapt these strategies to local markets. The manager will work closely with the Product Marketing Development team, ensuring alignment with franchise strategies, and will act as a central contact for global franchise initiatives.

Highlights

Implement detailed marketing activation plans for LEGO product lines targeting children aged 6-12.
Utilize diverse marketing channels and collaborate with global business units.
Salary range: $100,900 - $151,300 USD.
Experience in global marketing campaign management required.
Strong analytical and communication skills needed.
Benefits include family care leave, insurance, wellbeing programs, and colleague discounts.
Professional experience in the toy or children's entertainment industry is a plus.
Effective collaboration within a large, multidisciplinary team is essential.

Manager Kids Go to Market Full Description

Manager Kids Go to Market

Boston, Massachusetts, United States of America
Sales, Marketing & Product Management

Job Description

Are you passionate about crafting engaging and sophisticated marketing strategies that resonate with children around the globe? At the LEGO Group, we’re looking for a dedicated professional to help implement dynamic marketing campaigns aimed at our global kids' audience.

If you’re eager to contribute to the joy and creativity of the LEGO® brand and make a meaningful impact on young fans worldwide, this is the opportunity for you!

Core Responsibilities:

Implement detailed OESP marketing activation plans for designated LEGO® product lines targeted at children aged 6 to 12.
Apply knowledge of various marketing channels to support strategies developed by senior team members.
Connect with Business Units across the globe to gather consumer insights to inform marketing initiatives across diverse cultures and regions.
Maintain partnership with the Product Marketing Development (PMD) team to ensure that go-to-market strategies comprehensively reflect upstream franchise strategies and initiatives and ladder up to franchise and audience plans.
Coordinate with different Business Units to ensure the scalability and adaptability of campaigns to various global markets.
Contribute to the accomplishment of strategic marketing goals and initiatives focused on growing children’s active consumer base, finding opportunities to meet commercial objectives.
Act as central point of contact to Business Units for future year franchise selling in and ensure a unified selling in story line across the globe.
Operate under the guidance of more senior marketing roles such as the Kids Go to Market Senior Manager and Kids Go to Market Senior Director.

Play your part in our team succeeding

As a Manager Kids Go to Market, you are a pivotal contributor to the dynamic team expanding LEGO® brand reach among our younger fans. Your capacity to deliver complex marketing plans and provide insightful analysis is key to contributing to the overarching mission of sharing the joy and creativity of LEGO® Brand with children from around the world.

Do you have what it takes?

Experience in marketing, with knowledge of campaign management for a global audience.
Familiarity with a variety of marketing channels and their impact on engaging a kids demographic.
Analytical skills for interpreting market data and consumer research.
Understanding of global marketing strategies and their local cultural applications.
Effective collaborator capable of contributing to a large, multi-disciplinary team.
Great communication skills and an ability to support complex marketing initiatives.
Professional level in English.

Nice to have:

Professional experience in the toy, education, or children's entertainment industry.
Coursework or certifications related to marketing strategies or international business.
Some experience in content creation for children-focused campaigns.
Further linguistic abilities are useful for engaging with international marketing efforts.

Additional details on this position:

The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Manager Kids Go to Market

Boston, Massachusetts, United States of America
Sales, Marketing & Product Management

Job Description

If you’re eager to contribute to the joy and creativity of the LEGO® brand and make a meaningful impact on young fans worldwide, this is the opportunity for you!

Core Responsibilities:

Implement detailed OESP marketing activation plans for designated LEGO® product lines targeted at children aged 6 to 12.
Apply knowledge of various marketing channels to support strategies developed by senior team members.
Connect with Business Units across the globe to gather consumer insights to inform marketing initiatives across diverse cultures and regions.
Maintain partnership with the Product Marketing Development (PMD) team to ensure that go-to-market strategies comprehensively reflect upstream franchise strategies and initiatives and ladder up to franchise and audience plans.
Coordinate with different Business Units to ensure the scalability and adaptability of campaigns to various global markets.
Contribute to the accomplishment of strategic marketing goals and initiatives focused on growing children’s active consumer base, finding opportunities to meet commercial objectives.
Act as central point of contact to Business Units for future year franchise selling in and ensure a unified selling in story line across the globe.
Operate under the guidance of more senior marketing roles such as the Kids Go to Market Senior Manager and Kids Go to Market Senior Director.

Play your part in our team succeeding

Do you have what it takes?

Experience in marketing, with knowledge of campaign management for a global audience.
Familiarity with a variety of marketing channels and their impact on engaging a kids demographic.
Analytical skills for interpreting market data and consumer research.
Understanding of global marketing strategies and their local cultural applications.
Effective collaborator capable of contributing to a large, multi-disciplinary team.
Great communication skills and an ability to support complex marketing initiatives.
Professional level in English.

Nice to have:

Professional experience in the toy, education, or children's entertainment industry.
Coursework or certifications related to marketing strategies or international business.
Some experience in content creation for children-focused campaigns.
Further linguistic abilities are useful for engaging with international marketing efforts.

Additional details on this position:

The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Manager Kids Go to Market

Edtech.com's Summary

Manager Kids Go to Market Full Description

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