Teach For America
Managing Director, Social Media Director
Edtech.com's Summary
Teach For America is hiring a Managing Director, Social Media Director. This role leads the strategy, vision, and execution of the organization's social media presence across platforms, focusing on culture-driving relevance and impact, especially with Gen Z. The position manages a social media team, collaborates across creative, marketing, and data teams, and drives the creation of social-first content that supports the mission and achieves measurable results.
Highlights
- Lead and set social media strategy across platforms including Instagram, TikTok, LinkedIn, YouTube, and emerging channels.
- Oversee social-first content development from concept to execution in partnership with creative and content teams.
- Manage and coach the social media team to optimize performance.
- Partner cross-functionally with marketing, creative, and data teams to align content strategies and measure performance.
- Own the social content calendar balancing reactive and planned campaigns.
- Develop community engagement strategies including comment moderation and influencer partnerships.
- Continuously track and report on social media success metrics aligned with organizational goals.
- Required qualifications include 7+ years in social media or digital marketing, 2-3+ years managing teams, experience in video shooting/editing, strong project management skills, and knowledge of Gen Z and internet culture.
- Preferred qualification is experience with paid social media spend and boosting content with proven results.
- Compensation ranges from $81,700 to $131,600 annually, depending on geographic tier and other factors.
Managing Director, Social Media Director Full Description
ROLE TITLE: Managing Director, Social Media
POSITION REPORTS TO: VP, Content and Creative
APPLICATION DEADLINE: Thursday, June 25th, 11:59 PM EST.
LOCATION: Remote
APPLICATION NOTE: As part of the application process for this role, please submit a portfolio that represents your content experience. You can link your portfolio within your resume or attach it. A portfolio is required for your application to be considered for this role.
WHAT YOU'LL DO
Teach For America is seeking a Managing Director of Social Media to lead the strategy, vision, and execution of our social presence across platforms. This leader will shape how our brand shows up in culture-driving relevance, engagement, and impact with core audiences, particularly Gen Z. This role sits at the intersection of storytelling, brand, and performance. You will oversee a team responsible for developing and executing social-first content that advances our mission, builds affinity, and drives action. You'll partner closely with creative, marketing, and data teams to ensure our social channels are not only expressive of our brand, but also delivering measurable results. The ideal candidate is both a strategist and a builder—someone who understands internet culture, moves quickly, and knows how to translate big ideas into content that resonates in-feed.
WHAT YOU'LL BE RESPONSIBLE FOR
- Set and lead Teach For America's social media strategy across platforms (Instagram, TikTok, LinkedIn, YouTube, and emerging channels)
- Define how the brand shows up on social—ensuring content is culturally relevant, mission-aligned, and platform-native
- Oversee the development of social-first content, from concept to execution, in partnership with creative and content teams
- Lead and manage the social media team; provide coaching, feedback, and performance management
- Partner with key stakeholders across the org to translate insights into content strategies that we can scale
- Partner with Creative to translate campaign ideas into breakthrough social content that drives reach and engagement
- Partner with Data & Lifecycle teams to analyze performance, test and learn, and continuously optimize content
- Own the social content calendar, balancing reactive, trend-driven content with planned campaigns and priorities
- Establish and evolve community engagement strategies, including comment moderation, audience interaction, and creator engagement
- Identify and activate creator and influencer partnerships that expand reach and credibility
- Stay ahead of platform trends, tools, and cultural moments—bringing new ideas to the organization proactively
- Define and track success metrics for social media, ensuring alignment with broader marketing and organizational goals
A WEEK IN THE LIFE
- Monday
- Kick off the week by reviewing priorities, timelines, and active projects
- Join team stand-up to align on goals and flag any blockers
- Participate in a team brainstorming session to generate ideas for upcoming initiatives
- Begin outlining creative or project briefs based on new concepts
- Tuesday
- Develop and refine briefs, ensuring clear objectives, audiences, and deliverables
- Collaborate with cross-functional partners to gather input and align on direction
- Start moving approved ideas into early-stage execution
- Wednesday
- Continue deep work on key projects, translating briefs into tangible outputs
- Share work-in-progress with the team and incorporate feedback
- Troubleshoot challenges and adjust approach to keep projects on track
- Thursday
- Partner with internal teams to advance projects through execution
- Ensure deliverables align with the original brief and strategic goals
- Participate in additional brainstorming or iteration sessions as needed
- Friday
- Finalize and deliver completed work or key milestones
- Review project performance or outcomes with the team
- Reflect on learnings and contribute ideas for future briefs and initiatives
YOUR EXPERIENCE
REQUIRED QUALIFICATIONS:
- 7+ years of experience in social media, digital marketing, or content strategy, with at 2-3+ years leading teams
- Deep expertise in social platforms and content formats, with a strong understanding of what performs and why
- Ability to shoot and edit video content when needed, and get into the weeds when necessary
- Proven track record of building and executing high-performing, social-first campaigns or content strategies
- Strong creative instincts and ability to identify compelling stories and translate them into engaging content
- Experience working cross-functionally with creative, marketing, and analytics teams
- Demonstrated ability to use data and insights to inform strategy and optimize performance
- Experience managing and developing high-performing teams
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
- A clear understanding of Gen Z audiences and internet culture
- Passion for Teach For America's mission and a commitment to advancing our goal that every child should have access to a great education
PREFERRED QUALIFICATIONS:
- Experience applying paid spend or boost behind social content with proven results
YOUR FUTURE TEAM
The Marketing Team's purpose is to build a differentiated brand presence that surpasses benchmarks set by other prominent national nonprofits, illuminates our mission and impact to diverse audiences, creates understanding, and fosters deeper connections to TFA. Our unique role is to develop and execute cutting-edge marketing campaigns that accelerate the growth flywheel - propelling prospects, corps members, Ignite fellows, and alumni to take action, and ultimately inspiring them to become lifelong advocates. Our marketing strategies will ignite new levels of engagement with broader audiences, fueling a movement that resonates with the hearts and minds of donors, partners, supporters, and the general public.
YOUR COMPENSATION
The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 3 tiers according to a cost of labor index in that geographic area. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. New hires are typically brought into the organization at a salary between the range minimum and the salary range midpoint depending on qualifications, internal equity, and the budgeted amount for the role.The expected salary ranges for this role are set forth below. These ranges may be modified in the future.
Tier A: $81,700 - $111,500
Tier B: $89,100 - $121,500
Tier C: $96,400 - $131,600
You can view which tier applies to where you plan to work here.
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