Southern New Hampshire University
Marketing Automation Manager
Edtech.com's Summary
- Builds and manages Salesforce Marketing Cloud journeys, SQL queries, and automations.
- Creates email templates and collaborates with creative teams for content development.
- Performs QA on marketing automation workflows and supports daily platform operations including compliance and troubleshooting.
- Champions international email compliance adhering to CAN-SPAM, CASL, and GDPR regulations.
- Collaborates with cross-functional teams to optimize enrollment communications with personalization and relevance.
- Promotes marketing automation adoption across the university's marketing platform.
- Requires 3 years of marketing automation experience and 2 years of CRM experience.
- Bachelor's degree is required.
- Annual salary range: $64,283 to $102,872, with a targeted hiring range of $71,033 to $96,103.
- Offers comprehensive benefits including high-quality medical insurance, dental and vision plans, 5 weeks PTO, employer-funded retirement, free tuition program, parental leave, and mental health resources.
Marketing Automation Manager Full Description
Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us â and helped us grow a team that now serves over 180,000 learners worldwide.
Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.
Make an impact â from near or far
At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.
We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.
The opportunity
The Marketing Automation Manager helps drive adoption of marketing automation through the use of Salesforce Marketing Cloud, and industry-leading engagement strategies. In this role, you will build communication journeys for prospective students inclusive of emails, text messages, and personalized landing pages in order to nurture them through the enrollment funnel. This role focuses on both campus and online marketing automation workflows. The Marketing Automation Manager will be tasked with building Marketing Cloud Journeys, writing SQL, and building automations. Additionally, the role involves creating email templates, collaborating with creative for content, and performing QA on new and existing marketing automation journeys. You will report to the Director Marketing Automation. #LI -Remote
What you'll do:
- Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
- Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
- Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
- Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
- Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
- You will champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
- Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
- Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
- Other responsibilities as assigned
What we're looking for:
- 3 years of marketing automation experience and managing marketing technology solutions
- 2 years of CRM experience
- Bachelor's degree
- Experience understanding and anticipating dependencies across complex systems.
- Experience communicating complex ideas and processes to business stakeholders.
We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.
Compensation
The annual pay range for this position is $64,283.00 - $102,872.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $71,033.00 - $96,103.00.
Exceptional benefits (because you're exceptional)
You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:
High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources
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