Teach For America
Senior Managing Director, Content
Edtech.com's Summary
Teach For America is hiring a Senior Managing Director, Content. The role involves leading and evolving the content strategy across all platforms to build compelling narratives, drive growth, and scale content systems. The Senior Managing Director will shape the brand voice, lead creative campaigns, manage content teams, establish user-generated content programs, leverage SEO expertise, and collaborate cross-functionally to align content with business goals.
Highlights
- Lead overarching content strategy ensuring cohesive brand presence across all channels.
- Develop and scale content systems to drive engagement, growth, and conversion.
- Manage and grow social media channels with a performance-driven approach.
- Define and evolve brand voice, tone, and editorial standards.
- Lead creative campaigns from concept through execution, ensuring innovation and impact.
- Build, mentor, and lead content, creative, and editorial teams.
- Establish and scale user-generated content (UGC) programs, including tools, onboarding, and engagement strategies.
- Leverage deep SEO expertise including GEO and Generative Engine Optimization for organic growth.
- Use data and insights to refine strategy, optimize performance, and guide creative direction.
- Partner cross-functionally with marketing, product, growth, and leadership teams to align content with business goals.
- Required qualifications include 10+ years in content/editorial, social media growth expertise, leadership experience, deep SEO knowledge, strong analytical and storytelling skills.
- Preferred qualifications include proven experience building and scaling UGC or ambassador programs.
- Compensation ranges from $108,900 to $175,400 annually depending on geographic cost of labor tiers and candidate qualifications.
Senior Managing Director, Content Full Description
ROLE TITLE: Senior Managing Director, Content
POSITION REPORTS TO: VP, Content and Creative
PRIORITY APPLICATION DEADLINE: Thursday, June 25th 11:59 PM ET. Applications will be reviewed on a rolling basis.
APPLICATION NOTE: As part of the application process for this role, please submit a portfolio that represents your content experience. You can link your portfolio within your resume or attach it. A portfolio is required for your application to be considered for this role.
LOCATION: Remote
WHAT YOU'LL DO
We're looking for a Senior Managing Director of Content to lead and support in evolving our content strategy across all platforms. This role requires a creative and strategic leader who understands how to build compelling narratives, drive measurable growth, and scale content systems that perform. You are platform-agnostic but performance-driven—equally comfortable shaping brand voice, leading large-scale campaigns, and building ecosystems that turn audiences into active communities.
WHAT YOU'LL BE RESPONSIBLE FOR
- Support in leading the overarching content strategy across all channels, ensuring a cohesive and compelling brand presence (with a focus on copy-forward channels)
- Develop and scale high-performing content systems that drive engagement, growth, and conversion
- Bring a deep understanding of social media performance, with a track record of growing and managing channels
- Define and evolve brand voice, tone, and editorial standards across all touchpoints
- Lead the development of creative campaigns from concept through execution, ensuring both innovation and impact
- Build, mentor, and manage high-performing content, creative, and editorial teams
- Establish and scale user-generated content programs (e.g., ambassador or creator programs), including:
- Defining what high-performing UGC looks like
- Selecting and implementing the right tools and platforms
- Designing effective onboarding and engagement journeys
- Leverage deep SEO expertise (including GEO/Generative Engine Optimization) to drive organic growth and discoverability
- Use data and insights to continuously refine strategy, optimize performance, and inform creative direction
- Partner cross-functionally with marketing, product, growth, and leadership teams to align content with business goals
- Stay ahead of cultural trends, platform shifts, and emerging technologies to keep the brand relevant and competitive
A WEEK IN THE LIFE
- Monday
- Join VP in reviewing performance across content channels and identify growth opportunities
- Host a cross-functional brainstorming session to generate ideas for upcoming campaigns and content initiatives
- Begin shaping high-level briefs for new campaigns and strategic projects
- Tuesday
- Pitch and refine creative briefs, ensuring clear direction on voice, audience, and KPIs
- Edit copy to optimize voice and tone with editorial eye
- Dive into content strategy work, including SEO/GEO optimization opportunities and channel growth plans
- Wednesday
- Review work-in-progress across campaigns and content streams
- Provide feedback to ensure alignment with brand voice and strategic goals
- Collaborate with growth or marketing partners to integrate content into broader initiatives
- Thursday
- Oversee execution of major campaigns and content launches
- Develop and lead new content systems such as a UGC/ambassador programs
- Lead iteration sessions to refine ideas and improve creative output
- Friday
- Review weekly performance metrics and extract key insights
- Share learnings and recommendations with leadership and cross-functional teams
- Mentor team members and invest in team development
- Identify opportunities for future campaigns, content innovation, and long-term growth
YOUR EXPERIENCE
REQUIRED QUALIFICATIONS:
- 10+ years of experience in content, editorial, or brand storytelling roles
- Proven success leading content strategy in a platform-agnostic way
- Strong background in social media growth and performance across major platforms with track record of building a big, engaged account
- Experience shaping voice and brand writing (editorial or strong POV-driven brands a plus)
- Demonstrated ability to develop and execute high-impact creative campaigns
- Experience leading teams, with a strong leadership presence
- Experience building content engagement programs, like rewards programs that increase retention and advocacy
- Deep expertise in SEO, with working knowledge of GEO and modern search ecosystems
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent communication and storytelling skills
PREFERRED QUALIFICATIONS:
- Proven track record building and scaling UGC or ambassador programs, with clear case studies and results
YOUR FUTURE TEAM
The Marketing Team's purpose is to build a differentiated brand presence that surpasses benchmarks set by other prominent national nonprofits, illuminates our mission and impact to diverse audiences, creates understanding, and fosters deeper connections to TFA. Our unique role is to develop and execute cutting-edge marketing campaigns that accelerate the growth flywheel - propelling prospects, corps members, Ignite fellows, and alumni to take action, and ultimately inspiring them to become lifelong advocates. Our marketing strategies will ignite new levels of engagement with broader audiences, fueling a movement that resonates with the hearts and minds of donors, partners, supporters, and the general public.
YOUR COMPENSATION
The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 3 tiers according to a cost of labor index in that geographic area. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. New hires are typically brought into the organization at a salary between the range minimum and the salary range midpoint depending on qualifications, internal equity, and the budgeted amount for the role. The expected salary ranges for this role are set forth below. These ranges may be modified in the future.
Tier A: $108,900 - $148,700
Tier B: $118,700 - $161,900
Tier C: $128,500 - $175,400
You can view which tier applies to where you plan to work here.
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