Marketing Analyst @ University of Utah

Edtech.com's Summary

University of Utah is hiring a Marketing Analyst, also referred to as a Prospect Research Analyst. This role involves collaborating within the Office of Advancement to support donor identification and engagement efforts, manage prospect data in Salesforce, and provide actionable insights to enhance fundraising strategies across the university and affiliated organizations.

Highlights

Support identification of new high-potential donor prospects using print, online media, and vendor databases.
Evaluate wealth indicators and affinity to inform advancement gift officers.
Maintain accurate and timely prospect data in Salesforce CRM.
Collaborate with University Advancement gift officers to build and optimize quality prospect pools.
Assist with implementation and management of the prospect discovery referral system.
Requires experience in advancement, marketing, research, or related fields for at least two years.
Preferred skills include use of Lexis-Nexis, iWave, Foundation Directory, SEC filings, and strong data management.
Must have excellent analytical, writing, and collaboration skills.
Proficiency in Microsoft Office and Salesforce or other CRM systems is desirable.
Salary range from $45,000 to $60,000 annually.

Marketing Analyst Full Description

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Announcement

Details

Open Date	03/17/2026
Requisition Number	PRN44500B
Job Title	Marketing Analyst
Working Title	Prospect Research Analyst
Career Progression Track	E
Track Level
FLSA Code	Administrative
Patient Sensitive Job Code?	No
Standard Hours per Week	40
Full Time or Part Time?	Full Time
Shift	Day
Work Schedule Summary
VP Area	President
Department	00289 - Development
Location	Campus
City	Salt Lake City, UT
Type of Recruitment	External Posting
Pay Rate Range	45,000 to 60,000
Close Date	06/17/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary	A Prospect Research Analyst works collaboratively as one of the many data-driven team members in the University of Utah Office of Advancement, a unit dedicated to serving main campus, University of Utah Health, and numerous affiliated organizations and institutions. Our mission is to generate engagement and philanthropic support to advance the university’s priorities in key areas for students, faculty, patients, and researchers. The primary function of a Prospect Research Analyst is to: Champion the values of Collaboration, Belonging, Empowerment, and Integrity, which are essential to growing our donor pipeline; Encourage donor centric and One U behavior across the University advancement community; Enhance constituent and organization information tracking within University Advancement prospect management system (Salesforce); Partner closely with prospect management to optimize portfolios and support fundraiser prospect qualification goals; Synthesize data sets into storytelling for actionable insights; And ensure continuity and quality customer service between campus areas, University of Utah Health and University Advancement
Responsibilities	Working alongside the Associate Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the prospect identification (discovery) of new high potential individual, foundation, or corporate donor prospects utilizing print, online media, and online vendor tools and screenings. Additional responsibilities will include: Evaluating wealth indicators and assessing affinity to distill information that will help inform action from University Advancement Gift Officers Update relevant stakeholders regarding important and relevant prospect updates including noteworthy role changes, wealth events, or awards Maintaining the Salesforce CRM to ensure accurate and timely updates to prospect information Working collaboratively with University Advancement Gift Officers to stay aware of evolving priorities and build quality prospect pools Ongoing, the analyst will help support the implementation and management of the prospect discovery referral system.
Minimum Qualifications	Two years of experience in a related field such as advancement (fundraising), library science, marketing, journalism, business intelligence, or technical writing.
Preferences	The ideal candidate will have: Experience in prospect research, prospect management, and/or prospect analytics; Experience performing in-depth research, particularly with online databases and aggregators such as Lexis-Nexis, iWave, ResearchPoint, Foundation Directory, and Foundation Search, and SEC filings Demonstrated experience with data management systems Excellent reading, writing, and editing skills and an ability to analyze, synthesize, and organize complex information Ability to socialize and collaborate with Advancement staff and leadership Fluency in Microsoft Office, particularly Word, Excel, and Outlook Experience using Salesforce or other relationship management data systems Sense of curiosity and enthusiasm for learning
Type	Benefited Staff
Special Instructions Summary
Additional Information	The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients. All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/ Online reports may be submitted at oeo.utah.edu https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
- Yes
- No
* How many years of marketing, statistical, or assignment related experience do you have?
- No experience
- Less than 1 year
- 1 year or more, but less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more

Applicant Documents

Required Documents

Resume
Cover Letter
List of References

Optional Documents

Historical Only – Do Not Use – See Document Description for More Information – Addendum to the University of Utah – Veteran Only
Historical Only – Do Not Use – See Description for More Information – Appropriate discharge document (such as DD-2214) – Veteran Only

University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu

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Original Job Description

Toggle navigation

Marketing Analyst Bookmark this Posting Print Preview | Apply for this Job

Announcement

Details

Open Date	03/17/2026
Requisition Number	PRN44500B
Job Title	Marketing Analyst
Working Title	Prospect Research Analyst
Career Progression Track	E
Track Level
FLSA Code	Administrative
Patient Sensitive Job Code?	No
Standard Hours per Week	40
Full Time or Part Time?	Full Time
Shift	Day
Work Schedule Summary
VP Area	President
Department	00289 - Development
Location	Campus
City	Salt Lake City, UT
Type of Recruitment	External Posting
Pay Rate Range	45,000 to 60,000
Close Date	06/17/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary	A Prospect Research Analyst works collaboratively as one of the many data-driven team members in the University of Utah Office of Advancement, a unit dedicated to serving main campus, University of Utah Health, and numerous affiliated organizations and institutions. Our mission is to generate engagement and philanthropic support to advance the university’s priorities in key areas for students, faculty, patients, and researchers. The primary function of a Prospect Research Analyst is to: Champion the values of Collaboration, Belonging, Empowerment, and Integrity, which are essential to growing our donor pipeline; Encourage donor centric and One U behavior across the University advancement community; Enhance constituent and organization information tracking within University Advancement prospect management system (Salesforce); Partner closely with prospect management to optimize portfolios and support fundraiser prospect qualification goals; Synthesize data sets into storytelling for actionable insights; And ensure continuity and quality customer service between campus areas, University of Utah Health and University Advancement
Responsibilities	Working alongside the Associate Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the prospect identification (discovery) of new high potential individual, foundation, or corporate donor prospects utilizing print, online media, and online vendor tools and screenings. Additional responsibilities will include: Evaluating wealth indicators and assessing affinity to distill information that will help inform action from University Advancement Gift Officers Update relevant stakeholders regarding important and relevant prospect updates including noteworthy role changes, wealth events, or awards Maintaining the Salesforce CRM to ensure accurate and timely updates to prospect information Working collaboratively with University Advancement Gift Officers to stay aware of evolving priorities and build quality prospect pools Ongoing, the analyst will help support the implementation and management of the prospect discovery referral system.
Minimum Qualifications	Two years of experience in a related field such as advancement (fundraising), library science, marketing, journalism, business intelligence, or technical writing.
Preferences	The ideal candidate will have: Experience in prospect research, prospect management, and/or prospect analytics; Experience performing in-depth research, particularly with online databases and aggregators such as Lexis-Nexis, iWave, ResearchPoint, Foundation Directory, and Foundation Search, and SEC filings Demonstrated experience with data management systems Excellent reading, writing, and editing skills and an ability to analyze, synthesize, and organize complex information Ability to socialize and collaborate with Advancement staff and leadership Fluency in Microsoft Office, particularly Word, Excel, and Outlook Experience using Salesforce or other relationship management data systems Sense of curiosity and enthusiasm for learning
Type	Benefited Staff
Special Instructions Summary
Additional Information	The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients. All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/ Online reports may be submitted at oeo.utah.edu https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
- Yes
- No
* How many years of marketing, statistical, or assignment related experience do you have?
- No experience
- Less than 1 year
- 1 year or more, but less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more

Applicant Documents

Required Documents

Resume
Cover Letter
List of References

Optional Documents

Historical Only – Do Not Use – See Document Description for More Information – Addendum to the University of Utah – Veteran Only
Historical Only – Do Not Use – See Description for More Information – Appropriate discharge document (such as DD-2214) – Veteran Only

University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu

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Marketing Analyst

Edtech.com's Summary

Marketing Analyst Full Description

Growth Marketer

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