Marketing and Communications Specialist I

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $51K - $63K 💻 Marketing 🗓️ March 18th, 2026

Salesforce CRM WCAG

Edtech.com's Summary

University of Florida is hiring a Marketing and Communications Specialist I to support the College of Pharmacy's marketing and digital communication efforts aimed at driving strategic enrollment growth. The role involves managing CRM technology, executing targeted marketing campaigns using Salesforce and Marketing Cloud, and assisting with digital advertising, project management, and website content development.

Highlights

Manage and optimize enrollment CRM for residential, online graduate, and continuing pharmacy education programs.
Execute automated multichannel marketing campaigns and maintain data accuracy for targeted outreach.
Analyze marketing data to monitor performance and recommend strategy adjustments.
Assist with digital marketing campaigns including PPC, social media ads, and email marketing.
Bachelor’s degree with two years relevant experience or equivalent education and experience required.
Proficiency preferred in Salesforce or similar CRM platforms, Marketing Cloud, SEO, HTML/CSS for emails, and Google Analytics.
Work collaboratively with internal teams to align marketing strategies with enrollment goals.
Salary range: $51,425 - $63,000 with health insurance, retirement options, and paid leave benefits.
Experience in higher education marketing, especially for online healthcare graduate programs, highly desired.
Supports recruitment and registration growth for multiple College of Pharmacy education programs.