Marketing Assistant, Intercollegiate Athletics

🇺🇸 Buffalo, NY 🕑 Full-Time 💰 $45K 💻 Marketing 🗓️ July 9th, 2026

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Edtech.com's Summary

University at Buffalo is hiring a Marketing Assistant, Intercollegiate Athletics. The role involves supporting the Assistant Athletic Director for Marketing and Fan Engagement in developing marketing campaigns, digital strategy, and content creation to increase event attendance, revenue, and brand visibility for select sports. The assistant will collaborate with various internal teams and campus partners to enhance the Bulls Athletics brand.

Highlights

Assist in developing marketing campaigns and promotional efforts focused on attendance, ticket sales, sponsorship activation, and merchandise revenue.

Collaborate with External Operations team including athletic communications, marketing & ticket sales, Learfield, and broadcast production staff.

Work closely with campus partners throughout the year on various projects.

Experience required in marketing plans, promotional campaigns, fan engagement initiatives, and game day operations management.

Proficient use of digital marketing platforms, social media, email marketing, ticketing systems, and analytics tools.

Strong project management skills handling multiple priorities and deadlines.

Excellent written and verbal communication skills for creating marketing materials and fan communications.

Ability to work flexible hours including evenings, weekends, and holidays for athletic events.

Bachelor’s degree in marketing, communications, sports management, business, or related field preferred.

Annual salary: $45,378 with a comprehensive benefits package including health, retirement plans, career coaching, and public service loan forgiveness.