Marketing Specialist

🇺🇸 Raleigh, NC 🕑 Full-Time 💰 $57K - $59K 💻 Marketing 🗓️ July 9th, 2026

Rive

Edtech.com's Summary

NC State University Campus Enterprises is hiring a Marketing Specialist to support Wolfpack Outfitters and its subsidiaries by developing and executing multi-channel marketing campaigns that boost brand awareness and drive sales. The role requires managing digital content, mentoring a student social media team, coordinating photoshoots, and analyzing campaign data to enhance marketing strategies.

Highlights

Develop and implement integrated marketing and communication plans across digital and physical platforms.
Manage campaigns involving email, social media, web, and digital advertising to increase brand engagement and sales.
Collaborate with graphic designers and mentor student social media team members.
Coordinate lifestyle and studio product photoshoots featuring members of the university community.
Maintain and update e-commerce site content and promotional features for Wolfpack Outfitters.
Analyze marketing data through dashboards and reports to optimize strategies and track performance.
Stay current on retail marketing trends, consumer behavior, and innovative platforms.
Support broader Campus Enterprises marketing, public relations, and division-wide initiatives.
Required skills include knowledge of Google Advertising, social media marketing, and brand storytelling.
Qualifications: Bachelor's degree or equivalent experience, valid North Carolina driver's license (or ability to obtain within 60 days), and experience in retail marketing preferred.
Salary range: $57,000 - $59,000 with flexible 40 hours/week schedule.