Edtech.com's Summary

Wiley is hiring a Marketing Manager - Managed Ad Sales. The role involves owning the marketing strategy and execution for the managed advertising business, including positioning, demand generation campaigns, account-based marketing, and sales enablement. The manager collaborates with sales, product, and data teams to drive pipeline growth, refine messaging, and equip the commercial team to win.

Highlight

Own positioning and messaging for Managed Ad Sales, translating HCP audience data into advertiser stories.
Plan and run demand generation campaigns across email, paid media, web, and events to build qualified pipeline.
Create sales content such as landing pages, case studies, one-pagers, decks, and thought leadership materials.
Lead account-based marketing for priority advertiser accounts in partnership with sales teams.
Develop sales enablement tools including pitch decks, battlecards, and performance data proof points.
Collaborate with sales, product, and data teams to maintain accurate and aligned messaging.
Track and analyze campaign performance, pipeline influence, and conversion metrics to optimize marketing efforts.
Requires 5+ years B2B marketing experience, preferably in media, advertising, data, healthcare, or life sciences sectors.
Must have experience across full marketing funnel: positioning, demand generation, and sales enablement.
Proficient with marketing automation, CRM (Salesforce preferred), and ABM platforms; strong writing and analytical skills required.
Salary range: 44,800 to 64,133 (currency unspecified, region includes UK, Canada, USA, and others).

Marketing Manager - Managed Ad Sales Full Description

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

As Marketing Manager, Managed Ad Sales, you'll own the full marketing stack for our managed advertising business, from positioning and content through to demand generation, account-based marketing, and sales enablement. You'll work shoulder to shoulder with sales, product, and data partners to fill pipeline, sharpen our story, and give the commercial team everything it needs to win.

This is a hands-on role for a marketer who likes to set the strategy and then build the thing.

What you'll do

Own the positioning and messaging for Managed Ad Sales, translating what we do with HCP audience data into a clear, compelling story for advertisers.
Plan and run demand generation campaigns across email, paid, web, and events that build and accelerate qualified pipeline.
Create the content that sells: landing pages, case studies, one-pagers, decks, and thought leadership that move advertisers from interest to conversation.
Lead account-based marketing for priority advertiser accounts, partnering with sales to build account plans, tailored campaigns, and outreach that lands.
Equip the sales team with the tools to close: pitch decks, battlecards, objection handling, and proof points grounded in performance data.
Partner across sales, product, and data teams to keep messaging accurate, timely, and aligned to where the business is heading.
Measure what matters, tracking campaign performance, pipeline influence, and conversion so you can double down on what works and cut what doesn't.

What you'll bring

Five or more years of B2B marketing experience, ideally spanning media, advertising, data, or healthcare and life sciences.
A track record across the full funnel: you've built positioning, run demand gen, and shipped sales enablement, not just one of the three.
Strong writing and storytelling skills, with the ability to turn a complex, data-rich offering into copy that resonates with a commercial buyer.
Hands-on experience with marketing automation, CRM (Salesforce preferred), and ABM platforms.
An analytical mindset, fluent in pipeline metrics and attribution, and comfortable using data to make the case for where to invest.
A bias for action and a collaborative style that earns trust with sales and product partners.

Nice to have

Experience marketing an advertising, media, or audience-data product.
Familiarity with programmatic advertising, adtech, or martech ecosystems.
Exposure to pharma, life sciences, or the broader healthcare market and how HCP audiences are reached and engaged

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range:44,800 to 64,133

#LI-AW1

Original Job Description

Job Description:

About the Role:

This is a hands-on role for a marketer who likes to set the strategy and then build the thing.

What you'll do

Own the positioning and messaging for Managed Ad Sales, translating what we do with HCP audience data into a clear, compelling story for advertisers.
Plan and run demand generation campaigns across email, paid, web, and events that build and accelerate qualified pipeline.
Create the content that sells: landing pages, case studies, one-pagers, decks, and thought leadership that move advertisers from interest to conversation.
Lead account-based marketing for priority advertiser accounts, partnering with sales to build account plans, tailored campaigns, and outreach that lands.
Equip the sales team with the tools to close: pitch decks, battlecards, objection handling, and proof points grounded in performance data.
Partner across sales, product, and data teams to keep messaging accurate, timely, and aligned to where the business is heading.
Measure what matters, tracking campaign performance, pipeline influence, and conversion so you can double down on what works and cut what doesn't.

What you'll bring

Five or more years of B2B marketing experience, ideally spanning media, advertising, data, or healthcare and life sciences.
A track record across the full funnel: you've built positioning, run demand gen, and shipped sales enablement, not just one of the three.
Strong writing and storytelling skills, with the ability to turn a complex, data-rich offering into copy that resonates with a commercial buyer.
Hands-on experience with marketing automation, CRM (Salesforce preferred), and ABM platforms.
An analytical mindset, fluent in pipeline metrics and attribution, and comfortable using data to make the case for where to invest.
A bias for action and a collaborative style that earns trust with sales and product partners.

Nice to have

Experience marketing an advertising, media, or audience-data product.
Familiarity with programmatic advertising, adtech, or martech ecosystems.
Exposure to pharma, life sciences, or the broader healthcare market and how HCP audiences are reached and engaged

We power infinite possibilities.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Salary Range:44,800 to 64,133

#LI-AW1

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Marketing Manager - Managed Ad Sales

Edtech.com's Summary

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