Virginia Tech
Marketing & Audience Development Specialist
🇺🇸 Blacksburg, VA
🕑 Full-Time
💰 $60K - $65K
💻 Marketing
🗓️ October 10th, 2025
CRM
Power BI
WCAG
Edtech.com's Summary
Virginia Tech is hiring a Marketing & Audience Development Specialist. The specialist will develop and execute integrated marketing, publicity, recruitment communications, and ticketing strategies to enhance the visibility of the School of Performing Arts, increase enrollment, and grow audiences for over 150 annual public events. The role manages digital presence, collaborates with marketing networks, and supports the School of Visual Arts by promoting exhibitions and public programs.
Highlights
- Develop and implement marketing and publicity campaigns for performing arts events and recruitment.
- Manage digital presence including website, SEO, e-newsletters, and social media platforms.
- Collaborate with ticket office to optimize sales, access, and patron experience.
- Create creative assets such as key art, trailers, posters, and digital signage.
- Maintain brand voice and visual identity consistent with university standards.
- Required software and technical skills include GA4, email platforms, CMS, basic design and video tools, and familiarity with accessibility standards (WCAG 2.2).
- Supervise graduate assistants, student employees, and manage freelance/vendor contracts.
- Bachelor’s degree in marketing, communications, arts administration, or related field, with professional experience in marketing/communications for performing arts or related sectors.
- Salary range from $60,000 to $65,000 per year, with regular full-time employment exempt from overtime.
- Evening and weekend work required during events, with focus on community engagement, multi-channel campaigns, and audience development.
Marketing & Audience Development Specialist Full Description
Job Description
Reporting to the Director, School of Performing Arts and the Director, Marketing and Communications for the College of Architecture, Arts, and Design (AAD), the Marketing & Audience Development Specialist executes integrated marketing, publicity, recruitment communications, and ticketing/revenue strategy for the School of Performing Arts (SOPA), advancing visibility and enrollment while growing audiences for ~150+ public facing events annually (performances, screenings, lectures, and festivals).
The Marketing & Audience Development Specialist owns SOPA’s digital presence (website, SEO, e news, and social media) and partners closely with the college/university marketing and communications network and VT News. The position also serves as the primary liaison to the Center for the Arts ticket office to optimize sales, access, and patron experience.
A smaller portion of the position’s portfolio supports the School of Visual Arts (SOVA), primarily promoting exhibitions and public programs in the art gallery and other outward facing initiatives.
Evening/weekend work is expected during event periods.
Essential duties and expectations of the role include:
• Creating season/production creative suites (key art, thumbnails, reels, trailers, posters, programs, digital signage).
• Maintaining consistent brand voice and visual identity aligned with university and college standards; steward approvals across stakeholders.
• Managing content calendars, project trackers, and workflows; prioritize high impact events and recruitment cycles.
• Training and supervising graduate assistants and student employees; manage freelance/vendor contracts as needed.
• Maintaining digital asset libraries; ensure rights/clearances for photos/video/music.
• Overseeing captioning, transcription, and accessibility services for digital content and livestreams.
• Coordinating with production, technical, and front of house teams to ensure cohesive patron experience.
• Preparing season wrap ups and quarterly reports with recommendations for the next cycle.
• Aligning work effort to support the goals and priorities of SOPA, SOVA, and the College of Architecture, Arts, and Design.
• Following established brand guidelines, university policies and procedures, and accessibility standards.
About the School of Performing Arts
The School of Performing Arts (SOPA) along with the School of Architecture, School of Design, and the School of Visual Arts comprise the College of Architecture, Arts, and Design (AAD), which launched in July 2022. SOPA offers programs in music, theatre, and cinema at the graduate and undergraduate level. Programs are delivered in Virginia Tech’s Creativity and Innovation District, which concentrates 11 performance spaces within a three-block area on the Blacksburg campus. Performance venues range from the 1,300-seat Center for the Arts to a 101-seat experimental theatre.
The Marketing & Audience Development Specialist owns SOPA’s digital presence (website, SEO, e news, and social media) and partners closely with the college/university marketing and communications network and VT News. The position also serves as the primary liaison to the Center for the Arts ticket office to optimize sales, access, and patron experience.
A smaller portion of the position’s portfolio supports the School of Visual Arts (SOVA), primarily promoting exhibitions and public programs in the art gallery and other outward facing initiatives.
Evening/weekend work is expected during event periods.
Essential duties and expectations of the role include:
• Creating season/production creative suites (key art, thumbnails, reels, trailers, posters, programs, digital signage).
• Maintaining consistent brand voice and visual identity aligned with university and college standards; steward approvals across stakeholders.
• Managing content calendars, project trackers, and workflows; prioritize high impact events and recruitment cycles.
• Training and supervising graduate assistants and student employees; manage freelance/vendor contracts as needed.
• Maintaining digital asset libraries; ensure rights/clearances for photos/video/music.
• Overseeing captioning, transcription, and accessibility services for digital content and livestreams.
• Coordinating with production, technical, and front of house teams to ensure cohesive patron experience.
• Preparing season wrap ups and quarterly reports with recommendations for the next cycle.
• Aligning work effort to support the goals and priorities of SOPA, SOVA, and the College of Architecture, Arts, and Design.
• Following established brand guidelines, university policies and procedures, and accessibility standards.
About the School of Performing Arts
The School of Performing Arts (SOPA) along with the School of Architecture, School of Design, and the School of Visual Arts comprise the College of Architecture, Arts, and Design (AAD), which launched in July 2022. SOPA offers programs in music, theatre, and cinema at the graduate and undergraduate level. Programs are delivered in Virginia Tech’s Creativity and Innovation District, which concentrates 11 performance spaces within a three-block area on the Blacksburg campus. Performance venues range from the 1,300-seat Center for the Arts to a 101-seat experimental theatre.
Required Qualifications
• Bachelor’s degree in marketing, communications, arts administration, or related field (or equivalent experience) or significant professional experience.
• Professional experience in marketing/communications for performing arts, entertainment, higher education, or related sectors.
• Demonstrated success managing multi channel campaigns, social platforms, and websites/CMS with strong writing, editing, and visual storytelling skills.
• Working knowledge of GA4, email platforms, and basic design/video tools.
• Experience collaborating with a ticket office or ticketing platform and interpreting sales data to inform marketing.
• Familiarity with accessibility standards (WCAG 2.2) and privacy best practices (opt in/consent, first party data).
• Ability to work event driven hours (some evenings/weekends) and to supervise student staff.
• Professional experience in marketing/communications for performing arts, entertainment, higher education, or related sectors.
• Demonstrated success managing multi channel campaigns, social platforms, and websites/CMS with strong writing, editing, and visual storytelling skills.
• Working knowledge of GA4, email platforms, and basic design/video tools.
• Experience collaborating with a ticket office or ticketing platform and interpreting sales data to inform marketing.
• Familiarity with accessibility standards (WCAG 2.2) and privacy best practices (opt in/consent, first party data).
• Ability to work event driven hours (some evenings/weekends) and to supervise student staff.
Preferred Qualifications
• Master’s in arts administration, marketing, or related field.
• Experience in higher ed recruitment marketing and coordination with admissions/graduate units.
• Proficiency with marketing automation/CRM, data visualization (e.g., Power BI), and basic HTML/CSS.
• Motion graphics and short form video production skills; livestream or broadcast experience.
• Media relations experience and on the record writing (advisories, pitches, talking points).
• Demonstrated knowledge and experience of Virginia Tech and AP style.
• Demonstrated commitment to audience development with community building.
• Experience in higher ed recruitment marketing and coordination with admissions/graduate units.
• Proficiency with marketing automation/CRM, data visualization (e.g., Power BI), and basic HTML/CSS.
• Motion graphics and short form video production skills; livestream or broadcast experience.
• Media relations experience and on the record writing (advisories, pitches, talking points).
• Demonstrated knowledge and experience of Virginia Tech and AP style.
• Demonstrated commitment to audience development with community building.
Pay Band
4
Overtime Status
Exempt: Not eligible for overtime
Appointment Type
Regular
Salary Information
Salary range is $60,000 - $65,000 per year
Hours per week
40+, evenings & weekends as needed
Review Date
October 27, 2025
Application Materials
For full consideration, in addition to their cover letter and resume, candidates should upload or link to portfolio of select original works.
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Erin Kowtko at erink23@vt.edu during regular business hours at least 10 business days prior to the event.
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