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Old Dominion University

Marketing Automation Architect

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Information Technology

🗓️ May 23rd, 2025

Salesforce SQL

Edtech.com's Summary

Old Dominion University is hiring a Marketing Automation Architect. This role involves working closely with the Student Enrollment team to develop and refine multi-channel automation workflows, ensuring seamless integration and enhancing customer engagement using Salesforce Marketing Cloud. The responsibility includes managing, troubleshooting, and optimizing automation processes while generating performance reporting for continuous improvements.

Highlights
  • Architecting and refining multi-channel automation workflows
  • Specializing in Salesforce Marketing Cloud
  • Proficiency with HTML, CSS, SQL, AMPscript, and API functions
  • Requires a Master’s degree in computer science, Business IT, or Computer Programming, or equivalent experience
  • Salesforce Marketing Cloud Certifications preferred
  • Strong understanding of best practices in marketing automation
  • Demonstrated collaboration with cross-functional teams