Old Dominion University is hiring a Marketing Automation Architect. This role involves working closely with the Student Enrollment team to develop and refine multi-channel automation workflows, ensuring seamless integration and enhancing customer engagement using Salesforce Marketing Cloud. The responsibility includes managing, troubleshooting, and optimizing automation processes while generating performance reporting for continuous improvements.
Highlights
Architecting and refining multi-channel automation workflows
Specializing in Salesforce Marketing Cloud
Proficiency with HTML, CSS, SQL, AMPscript, and API functions
Requires a Master’s degree in computer science, Business IT, or Computer Programming, or equivalent experience