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Massachusetts Institute of Technology
Marketing Automation Manager
Zoom
Salesforce
CRM
Edtech.com's Summary
Massachusetts Institute of Technology is hiring a Marketing Automation Manager. The role runs the marketing technology behind MIT Open Learning, managing its CRM and HubSpot marketing hub so that lead generation, nurture, and enrollment workflows work smoothly across the unit's learning products. The manager also leads email, webinar, and landing page campaigns and partners with content and product teams on audience segmentation and messaging.
Highlights
- Design and optimize HubSpot workflows and marketing automation infrastructure while setting platform standards and best practices for the team.
- Configure customer pipeline workflows and run regular audits of customer journey architectures to find bottlenecks and opportunities.
- Manage end-to-end email campaign strategy, including welcome sequences, nurture campaigns, and newsletters, with audience segmentation developed alongside content and product teams.
- Oversee webinar campaigns and landing page infrastructure with a focus on attendance and conversion optimization.
- Design HubSpot integrations for Zoom scheduling and Inside Sales workflows that meet rapid response SLAs.
- Establish data governance policies for UTM tracking, lead scoring, and contact hygiene, and lead bi-directional data flows between HubSpot, Salesforce, and web properties.
- Troubleshoot sync issues and maintain data quality, while leading cross-functional alignment on platform architecture.
- Bachelor's degree in Marketing, Business, or Communications and at least five years of hands-on marketing automation experience with proven HubSpot expertise.
- Strong background in email campaigns, marketing funnel analysis, Google Analytics, and UTM governance, along with the ability to lead cross-functional initiatives.
- Pay range of $90,320 to $122,080 for a full-time, hybrid position requiring at least 2 days per week on-site in Cambridge, MA.
Marketing Automation Manager Full Description
MARKETING AUTOMATION MANAGER, MIT Open Learning, to lead our marketing technology ecosystem and manage our CRM and marketing hub infrastructure, designing and maintaining customer experience workflows, data management, and integrations that drive lead generation, nurture, and enrollment across our learning products; design and optimize HubSpot workflows and marketing automation infrastructure while establishing platform standards and best practices; lead cross-functional alignment on platform architecture and identify system optimization opportunities; configure customer pipeline workflows and conduct regular audits of customer journey architectures to identify bottlenecks and opportunities; manage end-to-end email campaign strategy, including welcome sequences, nurture campaigns, and newsletters; partner with content and product teams on audience segmentation and messaging strategies; oversee webinar campaigns and landing page infrastructure, focusing on attendance and conversion optimization; design HubSpot integrations for Zoom scheduling and Inside Sales workflows with rapid response SLAs; establish data governance policies for UTM tracking, lead scoring, and contact hygiene; lead bi-directional data flows between HubSpot, Salesforce, and web properties; troubleshoot sync issues and maintain data quality.
Job Requirements
REQUIRED: Bachelor's degree in Marketing, Business, or Communications; a minimum of five years hands-on marketing automation experience with proven HubSpot expertise; strong background in email campaigns, marketing funnel analysis, Google Analytics, and UTM governance; and proven ability to lead cross-functional initiatives with excellent communication skills.
This is a hybrid position, requiring a minimum of 2 days/week on-site in Cambridge, MA.
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