McGraw Hill
Marketing Automation Product Owner
Edtech.com's Summary
- Own and manage marketing automation product roadmap aligned with business goals and customer strategy.
- Translate business requirements into user stories and acceptance criteria for development teams.
- Monitor platform performance, campaign effectiveness, and user adoption; recommend data-driven improvements.
- Ensure marketing automation tools integrate smoothly with CRM, data platforms, and other systems.
- Stay up to date on industry trends and best practices to foster innovation.
- Require 5+ years of experience in marketing automation, product ownership, or marketing technology.
- Bachelor's degree in a related field or equivalent experience required.
- Proficiency with platforms such as Marketo, SFDC, or similar is mandatory.
- Strong knowledge of customer journey mapping and data analytics.
- Salary range is $80,000 - $110,000 annually, with potential medical and other benefits.
Marketing Automation Product Owner Full Description
Overview
Build the Future
At McGraw Hill, we are dedicated to delivering digital learning experiences that transform education for learners and educators. Our focus is on creating seamless, impactful products that truly benefit our users while supporting growth and collaboration across teams. We foster a culture that values innovation, teamwork, and a balance between career growth and personal well-being.
McGraw Hill conducts business through four operating segments: K-12, Higher Education, Global Professional, and International.
How can you make an impact?
The Marketing Automation Product Owner is responsible for defining, prioritizing, and delivering marketing automation capabilities that drive customer engagement and business growth. This role partners closely with marketing, technology, and analytics teams to optimize platforms, improve campaign performance, and ensure seamless customer journeys. The Product Owner acts as the voice of the customer and business, translating needs into scalable, data-driven solutions.
This is a remote position open to applicants authorized to work in the United States.
What You'll Do:
- Own and manage the marketing automation product roadmap, aligning with business goals and customer experience strategy
- Gather and prioritize business requirements, translating them into user stories and acceptance criteria for development teams
- Monitor platform performance, campaign effectiveness, and user adoption; recommend improvements based on data insights
- Ensure integration of marketing automation tools with CRM, data platforms, and other systems.
- Stay current on industry trends, tools, and best practices to drive innovation and continuous improvement
What you bring:
- 5+ years of experience in marketing automation, product ownership, or marketing technology roles
- Bachelor's degree in related field or equivalent experience
- Experience with platforms such as Marketo, SFDC, or similar required.
- Strong understanding of customer journey mapping and data analytics
- Understanding of end-to-end software development processes and business requirements
- Excellent oral and written communication
- Experience managing vendor relationships
- Strong project management skills, ability to juggle multiple projects and work with a variety of stakeholders and teams, including business and engineering teams
- Comfortable handling multiple tasks and switching priorities and focus areas as needed
Why work for us?
The pay range for this position is between $80,000 - $110,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a "@mheducation.com or @careers.mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
50666
McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" when asked to "Consent to use of Automated Employment Decision Tools" during the application.
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