Marketing Automation Specialist (Enrollment Marketing and Communications)

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $50K 💻 Marketing 🗓️ February 27th, 2026

Salesforce CRM WCAG

Edtech.com's Summary

The University of Florida is hiring a Marketing Automation Specialist in their Division of Enrollment Management. The role involves collaborating with the Enrollment Marketing and Communications team to increase engagement with prospective students, managing email communication strategies, maintaining CRM communication templates, and analyzing data to support enrollment management decisions.

Highlights

Develop and execute complex communication plans to boost awareness, interest, and enrollment.
Manage and implement email communication strategies including segmentation, personalization, testing, scheduling, automation, and deployment.
Create and maintain CRM communication templates aligned with university brand standards.
Generate target audience reports for broadcast emails to prospective students, current students, and alumni.
Assist with data reporting in CRM systems such as Slate and Salesforce and support enrollment management team.
Analyze processes to suggest improvements and efficiencies in workflow and data reporting.
Stay updated on marketing automation platforms, email marketing software, and emerging communication technologies.
Required: Bachelor's degree with one year relevant experience or equivalent combination.
Preferred: Experience with CRMs (Salesforce, Slate, HubSpot), Google Analytics, Google Ads, email compliance, WCAG 2.1 familiarity.
Compensation: Approximately $50,000 annually plus comprehensive benefits including health insurance, retirement plans, paid time off, tuition assistance, and loan forgiveness eligibility.