Marketing Communications Specialist

Job Profile:

Creative Services Specialist 2

Job Family:

Creative Services

Time Type:

Full time

Max Pay - Depends on experience:

$58,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

The Marketing Communications Specialist serves as the primary storyteller and voice of the ASU Alumni Association. This role is responsible for developing clear, compelling and strategic copy that promotes the association's mission, programs and impact to drive meaningful engagement with alumni locally, nationally and globally.

This position partners closely with program and event leads to translate initiatives into cohesive, audience-focused messaging that not only promotes individual efforts but consistently reinforces the value of the Alumni Association and how alumni can stay connected and involved.

Salary Range: $55,000 - $58,000 per year

Essential Duties:

• Strategic content development: Serve as the lead writer for all Alumni Association marketing and communications; generate content that highlights the value and impact of the association's ongoing programs, encouraging alumni to get involved and support initiatives; write, edit and refine copy across channels including email, web, social, print, speeches and executive communications

• Program and event marketing integration: Partner with program and event leads to develop promotional materials, such as event invitations, flyers, emails and more that effectively communicate event details and benefits to the alumni community while reinforcing the broader Alumni Association narrative; collaborate with the marketing team to conceptualize and execute integrated marketing campaigns that drive awareness and attendance for alumni events and programs

• Alumni engagement and audience focus: Create content that drives engagement across a wide range of alumni audiences in Arizona, across the U.S. and globally to inspire participation, foster pride and strengthen lifelong connection to ASU; tailor messaging to different alumni segments while maintaining consistency in brand voice and positioning

• Storytelling and media collaboration: Identify and develop alumni, program and impact stories that underscore the positive outcomes of alumni engagement and contributions and elevate the Alumni Association's visibility: pitch and collaborate with internal partners (ASU News, Thrive magazine, academic units, etc.) to secure coverage and further the message; Write feature stories, recaps and impact narratives that highlight alumni success and engagement and their ties to the Alumni Association

• Channel and content management: Own and maintain written content for alumni.asu.edu and related platforms; develop and manage email communications and recurring content streams; ensure all content aligns with ASU brand standards, AP style and best practices for digital engagement and SEO; utilizes best practices and data from the Outreach Hub when writing for email marketing, SEO, SMS and more to improve performance

• Collaboration and execution: Work cross-functionally with marketing, events, digital and external partners to align messaging and execution; manage multiple projects simultaneously, balancing priorities and deadlines; provide editorial guidance and support to internal stakeholders to elevate overall communication quality

Desired Qualifications:

• Demonstrated experience in marketing copywriting, content strategy or communications.

• Exceptional writing, editing and storytelling skills with strong attention to detail.

• Experience writing for diverse audiences across multiple channels.

• Ability to translate complex or varied inputs into clear, cohesive messaging.

• Experience in higher education, alumni relations or nonprofit communications.

• Strong collaboration skills and ability to influence without direct authority.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse

• Some duties are performed outside of the office setting in various areas in and around campus, which will require standing for varying lengths of time and walking moderate distances to perform work

• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds

• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts

Department Statement:

The ASU Alumni Association serves as the link between more than 600,000 ASU alumni world-wide and their alma mater.  The Association develops alumni affinity for ASU through continued professional development opportunities, collaborative community programing and philanthropic outreach. Our events and programs share innovations being developed at the university, highlight alumni impacting the community and celebrate special moments from our rich history.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$20814.htmld

To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

A fingerprint check is not required for this position.