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Ohio State University
Marketing Coordinator
Marketing
Edtech.com's Summary
Ohio State University is hiring a Marketing Coordinator. The coordinator builds fan cultivation campaigns for Athletics, from advertising and media buying to email marketing and social promotions for assigned sports. Game-day work centers on the Buckeye Experiences program and in-game promotions, coordinated with Live Events, the Marching and Athletic Bands, and Spirit Squad to boost ticket sales and attendance.
Highlights
- Build fan cultivation campaigns using advertising, media buying, and email and social marketing.
- Drive ticket sales, attendance, and other revenue through targeted fan engagement.
- Lead the Buckeye Experiences program and in-game promotional activities.
- Coordinate with Live Events, Athletic Bands, and Spirit Squad on home-event atmosphere.
- Partner with media rights partner Learfield to activate sponsored elements.
- Oversee the student internship program, including scheduling and intern development.
- High school diploma or GED with 2 years of relevant experience required; associate degree preferred.
- Availability for evening and weekend work as needed.
Marketing Coordinator Full Description
Department:
Athletics | Marketing
Job Description
This full-time position will gain valuable experience in the Collegiate Athletic industry. It will provide support to department leaders, student athletes, coaches, and sports programs by providing operational support in specified unit. Gain knowledge of a collegiate athletics department and NCAA rules & regulations. Provide general operational support for assigned unit. This position works in a creative and collaborative team environment where change is embraced, and innovation is encouraged.
This position creates and implements fan cultivation strategies and tactics through communication, advertising campaigns, media buying, database marketing, email marketing, social media and promotional initiatives for assigned sports and related special events. Responsible for increasing fan awareness that translates into increased ticket sales revenue, attendance and other ancillary revenue. Implement strategies to maximize game atmosphere opportunities and in-game promotional activities to produce remarkable experiences for fans. Collaborate with Live Events, Ohio State Marching and Athletic Bands, Ohio State Spirit Squad, Block O and other university affiliated, as well as external groups to create a competitive advantage at home events. This position will oversee the Buckeye Experiences program, including ideation and day-to-day execution. Additional administrative responsibilities including cross campus involvement through special engagements that include student life and related special projects. Candidate will work hand in hand with media rights partner, Learfield, to ensure activation of sponsored elements. Management responsibilities will include overseeing the student internship program, assisting in development of interns, scheduling for in season sports as well as special related projects. Performs other duties as assigned.
Minimum Required Qualification
High School diploma or GED. Certification or vocational training may be required. Associate degree in relevant field may be preferred. 2 years of relevant experience required. 4-6 years of relevant experience preferred.
Preferred Qualifications
Self Starter. Excellent communication skills both oral and written. Excellent interpersonal skills. Demonstrated experience in marketing or sales. Knowledge of Big Ten and NCAA rules and regulations as pertains to duties of position. Proficiency in computer skills using Microsoft Word, Excel, Adobe Photoshop or InDesign or a similar program, Shoflo or other scripting mechanisms, and other relevant software. Proficiency with advertising, both digital and traditional. Ability to work under minimal supervision while achieving established goals. Ability and willingness to work evenings and weekends.
Career Roadmap:
Function: Marketing and Communications
Sub-Function: Marketing Operations
Career Band: Technical
Career Level: T2
Location:
Fawcett Center for Tomorrow (0284)
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Position Type:
Regular
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Scheduled Hours:
40
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Shift:
Varying Shifts
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
The university is an equal opportunity employer, including veterans and disability.
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