Edtech.com's Summary

Cengage Group is hiring a Marketing Creative Manager. The role involves developing and producing marketing materials using Adobe Creative Suite, designing for various channels and formats, and collaborating with different teams to improve project impact and ensure alignment with brand guidelines. The manager will engage with collaborators from the start, manage creative resources, and work with the Events team to support marketing goals and lead generation.

Highlights

Develop marketing materials using Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Design for channels including web, emails, social media, and events
Collaborate with functional teams for impactful campaigns
5+ years experience in graphic or media design required
Proficiency in Adobe Creative Cloud necessary
Compensation ranges from $58,300 to $75,000 USD
Bachelor’s degree in graphic design or related field needed
Experience with Widen, Brandfolder, and Workfront is advantageous
Strong project management and problem-solving skills essential
Ability to manage multiple projects and meet deadlines

Marketing Creative Manager Full Description

Marketing Creative Manager (Remote)

United States

Full time

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

What you'll do here:

Develop and produce marketing materials using appropriate Adobe Creative Suite software, including Illustrator, InDesign and Photoshop
Design for all channels and formats, including web, emails, landing pages, ebooks, infographics, flyers, social media, paid media, events, video and direct mail
Modify layouts based on specific project and audience needs to cultivate customer relationships and drive action
Engage with collaborators from the start to improve project/campaign impact and align with brand guidelines.
Manage creative resources when applicable (freelancers, printers, etc.) to ensure creative concept is adhered to and deadlines are met
Collaborate with other functional teams, such as Content and Web, to craft campaigns and sales enablement tools that resonate and encourage action
Work with Events team to develop creative in support of promotional plans that meet marketing goals and improve lead generation
Stay ahead of marketing trends to influence and inform innovative, coordinated marketing campaigns and deliverables
Update and maintain internal digital asset management system (Widen or Brandfolder) and project management system (Workfront)
Improve content performance by using metrics and performance indicators
Work independently and manage simultaneous projects with many moving parts

Skills you will need here:

Bachelor’s degree in graphic design, marketing communications, advertising or related field
Minimum 5 years’ experience in graphic or media design, preferably in a fast-paced environment
Detailed knowledge of branding and marketing standard methodologies
Extensive experience and proficiency with Adobe Creative Cloud (InDesign, Illustrator, and Photoshop)
Solid understanding of layout, graphic design, composition and color theory across print and digital media
Understanding of video production/editing and animation
Experience with Widen, Brandfolder and Workfront a plus
Familiarity with accessibility standards is advantageous
Proven record of strong problem solving, decision-making, project management and analytical skills
Complete work with a sense of urgency and a strong attention to detail
Ability to prioritize, manage multiple projects simultaneously and meet deadlines
Strong verbal and written communication skills, with the ability to explain design strategy to non-design collaborators
Be goal driven yet flexible, adapting to opportunities as they arise
Work well independently and with minimal supervision, as part of a high-functioning team
Take ownership and be accountable for your work

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617)289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$58,300.00 - $75,000.00 USD

Original Job Description

Marketing Creative Manager (Remote)

United States

Full time

We believe in the power and joy of learning

Our culture values diversity, engagement, and discovery

What you'll do here:

Develop and produce marketing materials using appropriate Adobe Creative Suite software, including Illustrator, InDesign and Photoshop
Design for all channels and formats, including web, emails, landing pages, ebooks, infographics, flyers, social media, paid media, events, video and direct mail
Modify layouts based on specific project and audience needs to cultivate customer relationships and drive action
Engage with collaborators from the start to improve project/campaign impact and align with brand guidelines.
Manage creative resources when applicable (freelancers, printers, etc.) to ensure creative concept is adhered to and deadlines are met
Collaborate with other functional teams, such as Content and Web, to craft campaigns and sales enablement tools that resonate and encourage action
Work with Events team to develop creative in support of promotional plans that meet marketing goals and improve lead generation
Stay ahead of marketing trends to influence and inform innovative, coordinated marketing campaigns and deliverables
Update and maintain internal digital asset management system (Widen or Brandfolder) and project management system (Workfront)
Improve content performance by using metrics and performance indicators
Work independently and manage simultaneous projects with many moving parts

Skills you will need here:

Bachelor’s degree in graphic design, marketing communications, advertising or related field
Minimum 5 years’ experience in graphic or media design, preferably in a fast-paced environment
Detailed knowledge of branding and marketing standard methodologies
Extensive experience and proficiency with Adobe Creative Cloud (InDesign, Illustrator, and Photoshop)
Solid understanding of layout, graphic design, composition and color theory across print and digital media
Understanding of video production/editing and animation
Experience with Widen, Brandfolder and Workfront a plus
Familiarity with accessibility standards is advantageous
Proven record of strong problem solving, decision-making, project management and analytical skills
Complete work with a sense of urgency and a strong attention to detail
Ability to prioritize, manage multiple projects simultaneously and meet deadlines
Strong verbal and written communication skills, with the ability to explain design strategy to non-design collaborators
Be goal driven yet flexible, adapting to opportunities as they arise
Work well independently and with minimal supervision, as part of a high-functioning team
Take ownership and be accountable for your work

About Cengage Group

Compensation

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