Edtech.com's Summary

CodePath is hiring a Student Lifecycle Marketing Contractor. The role involves driving student leads and engagement while nurturing prospective and admitted students throughout their journey. Responsibilities include developing and executing marketing campaigns using various channels to establish CodePath as a leader in technical excellence, mentorship, and industry access. The contractor will work closely with several teams to enhance recruitment and marketing efforts.

Highlights

Create and execute marketing campaigns to drive student acquisition, retention, and engagement.
Develop marketing toolkits for partners and outreach managers.
Manage audience segmentation, targeting strategies, and digital deployment.
Collaborate on recruitment and admissions campaigns to optimize processes.
Create and manage marketing automation and student communications.
Use Hubspot and other marketing tech tools.
Salary range: $85,000 to $110,000 (annualized).
5-7 years of experience in B2C lifecycle marketing or similar fields required.

Student Lifecycle Marketing Contractor Full Description

CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.

We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.

With 30,000 students and alumni from 700 colleges now working at 2,000 companies, we are reshaping the tech workforce and the industries of the future.

About the Role

Location: Remote, United States

Role Type: Contract

Duration: 3 months, 40 hours/week

Reporting to: Senior Director, Student & University Marketing

Compensation: $85,000 to 110,000 (annualized salary)

Start Date: ASAP

As the Student Lifecycle Marketing Contractor, you will play a pivotal role in driving student leads, fostering engagement, and nurturing prospective and admitted students throughout their journey. You will develop and execute marketing campaigns that leverage email, SMS, Slack, and other student-facing channels to ensure that college students recognize CodePath as the leading organization for technical excellence, mentorship, community, and industry access.

Who You Are

You are an experienced marketer who is passionate about CodePath's mission. You thrive in a fast-paced environment, are driven by results and growth, and have a history of improving campaign performance through structured testing. You are a creative thinker, a data-driven decision-maker, and a team player who can lead projects from conception to completion. You constantly seek ways to improve, inspire others, and add value to our organization.

Key Activities

Campaign Strategy and Execution

Create and execute marketing campaigns that drive student acquisition, retention, and engagement for CodePath's no-cost computer science courses and early career programs
Develop marketing toolkits and outreach assets (e.g. email templates, social graphics, slide decks, and talking points) for partners, outreach managers, and campus ambassadors to support localized recruitment and drive enrollment
Manage audience segmentation, targeting strategies, campaign logic, and digital deployment to ensure personalized communication

Marketing Ops

Collaborate with a team of admissions logistics contractors to ensure smooth execution and optimization of recruitment funnel and admissions campaigns
Create and manage marketing automation. Manage the student communications calendar, overseeing nurture and trigger streams

Cross-Functional Collaboration

Partner closely with the Student & University Marketing team to mobilize CodePath's network of brand ambassadors, student clubs, and university partners to build student communities, facilitate courses on campus, and drive student enrollment

Analytics and Optimization

Analyze marketing performance metrics and generate reports. Use response data and test results to optimize marketing programs for improved effectiveness. Forecast, track, and report on campaign effectiveness and KPI impact. Continually seek out new opportunities to move the needle against primary KPIs
Analyze the size, value, cost, and attribution of leads from different sources to inform marketing strategies and ensure accuracy of the student database
Use customer insights to create new audiences based on data

Qualifications

5-7 years of experience in B2C lifecycle marketing, email marketing, and/or marketing operations, preferably in EdTech or related fields
Strong experience leveraging marketing automation to make a meaningful impact on team effectiveness. Deep Hubspot experience
Proven track record of developing and executing integrated B2C marketing campaigns
Strong analytical and data skills with the ability to craft robust A/B tests and provide deep insights
Strong communication and writing skills. Can work with copywriters and agencies but also able to dive in and develop the messaging yourself
Familiarity with marketing tech stack tools and a natural curiosity for emerging tools and technologies to improve marketing performance
Experience working effectively in a fast-paced environment. CodePath operates more as a tech startup than a traditional nonprofit
Focused attention to detail and ability to multitask, handling multiple complete, multi-phase projects at different stages

Nice to haves:

Technical proficiency or domain expertise in student and campus marketing is a plus
Start-up or high growth company experience

Pay range

$85,000—$110,000 USD

Original Job Description