Edtech.com's Summary

University of Pittsburgh is hiring a Marketing Creative Manager Content and Media. The role leads the creative team for Pitt EDGE, the Provost's office unit that supports online, hybrid, and residential graduate education, and stewards the visual and verbal identity of the Pitt Online and Pitt EDGE brands. Reporting to the Director of Marketing, the manager supervises two Creative Marketing Specialists and a Content Writer and serves as the main creative contact for University Communications and Marketing.

Highlights

Steward the visual and verbal brand identity across Pitt Online and Pitt EDGE, governing brand elements and the design system.
Develop and maintain creative standards, style guides, and reusable template systems.
Lead creative concepting and art direction for major campaigns, including the Pitt Online brand campaign.
Supervise the Creative Marketing Specialists and Content Writer by assigning work, giving feedback, and supporting their professional development.
Act as primary creative liaison to University Communications and Marketing and Health Sciences Strategic Communications to keep work brand-aligned.
Partner with the Marketing Project Manager on the production calendar and request intake, and with the Director of Marketing and SEO Specialist to optimize creative for performance and conversion.
Establish quality assurance and accessibility review processes for creative work to meet WCAG 2.1 and Pitt EDGE standards, and champion mobile-first, inclusive design.
Requires a bachelor’s degree and at least 3 years of experience, with 5+ years of brand, creative, or design experience including 2+ years leading creative staff preferred.
Preferred experience includes higher education or mission-driven marketing, building brand standards and style guides, a portfolio of multi-channel campaigns, and working knowledge of Adobe Creative Cloud.
Hybrid, full-time, Monday through Friday from 8:30 a.m. to 5:00 p.m. in Pittsburgh; applicants submit a resume, cover letter, and media sample.

Marketing Creative Manager Content and Media Full Description

Marketing Creative Manager Content and Media

Office of the SVC and Provost, University of Pittsburgh. Pittsburgh, Pennsylvania (job 26006569). Full-time regular, Monday-Friday, 8:30 a.m. - 5:00 p.m. Work arrangement: Hybrid, a combination of on-campus and remote work as determined by the department. Hiring range: TBD based upon qualifications. Visa sponsorship is not provided.

Pitt EDGE (Center for Excellence in Digital Education) is the University of Pittsburgh's shared-service partner for online, hybrid, and residential graduate education, housed in the Office of the Provost. EDGE Marketing is the centralized creative and content engine behind three pillars: Pitt Online, residential graduate programs, and Pitt EDGE (the instructional design and technology ecosystem that serves partner schools and University stakeholders).

The Creative Marketing Manager stewards the visual and verbal identity of these brands and leads the creative team that brings them to life. Reporting to the Director of Marketing, this role directly supervises two Creative Marketing Specialists and a Content Writer, serves as the primary creative liaison to University Communications and Marketing (UCM) and Health Sciences Strategic Communications, and partners closely with the Marketing Project Manager, SEO Specialist, and Digital Operations colleagues. This is a high-visibility role.

Preferred education and experience

Bachelor's degree in marketing, communications, graphic design, or a related field
5+ years of progressive brand, creative, or design experience, including 2+ years leading or mentoring creative staff
Experience in higher education, nonprofit, or other mission-driven marketing preferred
Demonstrated experience building and governing brand standards, style guides, and design/template systems
Strong art direction and creative concepting skills with a portfolio of multi-channel campaign work
Working knowledge of Adobe Creative Cloud and modern design/collaboration tools
Working knowledge of WCAG 2.1 accessibility standards and mobile-first design
Excellent written and verbal communication skills; able to build partnerships with faculty, school leaders, and University units

Job Summary

Manages team and drives the University brand through digital and marketing channels, communication tools, and integrated marketing campaigns. Grows University brand reputation through innovative solutions. Works with licensing to enforce brand guidelines and with vendors to ensure adherence.

Essential Functions

Steward the visual and verbal brand identity across Pitt Online and Pitt EDGE, serving as the primary liaison of brand element consistency and design system governance.
Develop and maintain creative standards, style guides, and reusable template systems.
Lead creative concepting and art direction for major campaigns, including support for the Pitt Online brand campaign.
Directly supervise the Creative Marketing Specialists and Content Writer, including assigning work, providing feedback, and supporting professional development.
Partner with the Marketing Project Manager on the production calendar and creative request intake.
Serve as the primary creative liaison to University Communications and Marketing (UCM) and Health Sciences Strategic Communications to keep work brand-aligned.
Collaborate with the Director of Marketing and the SEO Specialist to optimize creative assets for performance, discovery, and conversion.
Establish and enforce quality assurance and accessibility review processes for creative work (WCAG 2.1 and Pitt EDGE compliance standards).
Champion mobile-first, accessible, and inclusive design practices across all brand properties and materials.

Requirements

Minimum education: Bachelor's Degree. Minimum years of experience: 3. A combination of education and relevant experience will be considered in lieu of education and/or experience requirement. Required documents: Resume, Cover Letter, Media Sample.

Physical Effort

Must be able to sit or stand for prolonged periods of time, use a computer, keyboard, and mouse for extended periods, and view digital screens for design review. Must be able to attend meetings and campus events and occasionally lift or carry light equipment or materials (up to 25 lbs).

For position finalists, employment with the University will require successful completion of a background check. PA Act 153 clearances (PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance) are required prior to commencement of employment and as a condition of continued employment.

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Marketing Creative Manager Content and Media

Edtech.com's Summary

Marketing Creative Manager Content and Media Full Description

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