Edtech.com's Summary

University of Pittsburgh is hiring a Paid Media Manager. The role sits on the enrollment management team at Pitt EDGE, the Provost's office center that grows the university's online, hybrid, and workforce-aligned master's programs. The manager plans and runs paid advertising campaigns on Google Ads, Meta, LinkedIn, and programmatic channels to connect prospective students with those programs, and works remotely.

Highlights

Build and launch paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
Write and traffic ad copy and creative, and maintain keyword and negative keyword lists.
Set up audience targeting, conversion tracking, UTMs, and tags so campaign results can be measured.
Monitor and optimize bids, budgets, and targeting within approved thresholds, and run A/B tests to pause or reallocate underperforming ads.
Manage media buys, flighting, and budget pacing to match enrollment cycles.
Build performance reports and dashboards covering spend, CTR, cost per lead, cost per acquisition, and conversions, and support attribution and funnel reporting with clean UTM and source data.
Coordinate assets and insertion orders with vendors and partners, and work with analytics, CRM, web, and creative teams, documenting changes and standard operating procedures.
Requires 3 years of relevant professional experience; a bachelor’s degree is preferred, and a combination of education and experience will be considered.
Remote, full-time position with a Monday through Friday, 8:30 a.m. to 5:00 p.m. schedule; the hiring range depends on qualifications and visa sponsorship is not provided.

Paid Media Manager Full Description

Paid Media Manager

Office of the SVC and Provost, University of Pittsburgh. Pittsburgh, Pennsylvania (job 26006568). Full-time regular, Monday-Friday, 8:30 a.m. - 5:00 p.m. Work arrangement: Remote, teams working from different locations (off-campus). Hiring range: TBD based upon qualifications. Visa sponsorship is not provided.

Pitt EDGE, the University of Pittsburgh’s Center for Excellence in Digital Education, is dedicated to advancing the University’s strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt’s 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.

Bachelor's degree preferred; 3 years of relevant professional experience is required.

Job Summary

Develops and implements data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.

Essential Functions

Build and launch campaigns across Google Ads, Meta, LinkedIn, and programmatic
Write and traffic ad copy and creative; maintain keywords and negative lists
Set up audience targeting, conversion tracking, UTMs, and tags
Monitor and optimize bids, budgets, and targeting within approved thresholds
Run A/B tests and pause or reallocate underperformers
Manage media buys, flighting, and budget pacing to enrollment cycles
Build performance reports and dashboards (spend, CTR, CPL, CPA, conversions)
Support attribution and funnel reporting with clean UTM/source data
Coordinate assets and insertion orders with vendors and partners
Partner with analytics, CRM, web, and creative teams; document changes and SOPs

Requirements

Minimum education: Bachelor's Degree. Minimum years of experience: 3. A combination of education and relevant experience will be considered in lieu of education and/or experience requirement. Required documents: Resume, Cover Letter. For position finalists, employment with the University will require successful completion of a background check.

Physical Effort

Must be able to sit or stand for long prolonged periods of time, operate a computer.

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Paid Media Manager

Edtech.com's Summary

Paid Media Manager Full Description

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