University of South Carolina is hiring a Marketing Director. The Marketing Director leads the marketing and communications team, executing comprehensive communication plans aligned with the university’s brand and content strategy. The role manages media relations, promotes academic programs and research, supports major college events, and oversees a team to ensure consistent, high-quality messaging and professional execution of initiatives.
Highlights
Plan, analyze, and implement communications projects supporting Molinaroli College and affiliated entities.
Develop and execute strategic communications plans consistent with university content strategy and brand standards.
Manage media relations to enhance the college’s academic reputation locally, statewide, and nationally.
Provide support for major college events on and off campus, including event promotion planning.
Lead and mentor a marketing and communication team, ensuring collaboration and professional growth.
Use CRM systems, Google Analytics, SEO, enrollment data, paid search, social media campaigns, website management, and email marketing to guide and execute strategies.
Requires bachelor’s degree in a related field and at least 5 years of relevant experience or equivalent combination of certification, training, and education.
Strong communication skills and knowledge of journalistic principles, publication production, and marketing trends are necessary.
Salary range: $65,539 to $95,000 annually with a starting salary of $65,539.
Supports College of Engineering and Computing; works with Communications & Public Affairs and university leadership on crisis communication and other initiatives.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by July 14, 2025.
The University of South Carolina offers a valuable benefits package including but not limited to:
Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities
Click here to learn more about why you should work at USC.
Posting Details
Posting Summary
Logo | Posting Number | STA00513PO25 Job Family | Communications and Marketing Job Function | Marketing USC Market Title | Marketing Director Link to USC Market Title | https://uscjobs.sc.edu/titles/132424 Job Level | M2 - Managerial Business Title (Internal Title) | Marketing Director Campus | Columbia Work County | Richland College/Division | College of Engineering and Computing Department | CEC College of Engineering and Computing State Pay Band | 7 Approved Starting Salary | $65,539 Advertised Salary Range | $65,539 - $95,000 Location of Vacancy | Part/Full Time | Full Time Hours per Week | 37.5 Work Schedule | Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department. Basis | 12 months Job Search Category | Communication Services
About USC
About University of South Carolina | From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Benefits for FTE Positions The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary | The Director will ensure consistent, high-quality messaging across all platforms, enhance the college’s academic reputation through targeted media relations, and promote research, academic programs, and institutional news to diverse audiences. Additionally, the role provides essential support for major college events—both on and off campus—ensuring professional execution and alignment with the college’s strategic goals. Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. Required Certification, Licensure/Other Credentials | Preferred Qualifications | Experience using CRM systems, Google Analytics, SEO, and enrollment data to guide marketing strategy. Expertise in paid search, social media campaigns, website management, and email marketing. Experience leading marketing teams, mentoring staff, and fostering collaboration. Knowledge/Skills/Abilities | Strong written, verbal, and interpersonal communication skills. Knowledge of journalistic principles, practices and techniques of disseminating information to the public through news media. Knowledge of the methods and techniques used in planning, composing, editing, and producing publication. Ability to assess industry trends, student demographics, and competitor strategies. Ability to develop long-term marketing plans that align with business goals. Ability to establish and maintain effective working relationships with the news media, team members, and the general public. Excellent organizational skills to manage multiple tasks and deadlines effectively.
Job Duties
Job Duty | Responsible for planning, analysis, and implementation of communications projects in support of the Molinaroli College and the entities it serves, including managing and directing the initiation, planning, execution, control, and closeout phases and work orders of projects. Leads the proper development and execution of the communication plan. Maintains and communicates reports of project status, manages expectations, and identifies opportunities for follow-up work or new projects. Escalates issues that impact scope. Timing or budget to leadership and works with them to obtain resources or facilitate planning as needed. Essential Function | Yes Percentage of Time | 30Job Duty | | Develops and executes the colleges strategic communications plan, ensuring university’s content strategy and brand guidelines are followed, creates and oversees a variety of cross-channel content including but not limited to news stories, web content, videos, press releases, social content, newsletters, print publications, photos and op-eds. Develops and assists in maintaining a master internal production calendar for managing content published to the website, social media, videos, and overall press. Essential Function | Yes Percentage of Time | 30Job Duty | Provides comprehensive support both on and off campus events as required and directed for all major college events. Enhances the academic reputation of the school through media relations activities that promote research, academic programs, and news to multiple audiences. Leads local and state media relations activities for the college and works with others in Communications & Public Affairs to cultivate stories for national media pitches. Creates and executes event promotion plans for the school. Assists USC’s AVP, Media and External Engagement and the VP of Communications with crisis communications as necessary. Essential Function | Yes Percentage of Time | 20Job Duty | Lead and manage a team of marketing and communication professionals to develop and execute strategic initiatives that align with the institution’s brand identity, mission, and values. Oversee the creation of cohesive messaging across digital and traditional platforms, ensuring consistency in tone, visual identity, and institutional storytelling. Foster a collaborative and innovative work environment, providing guidance and professional development opportunities to enhance team performance and effectiveness in engaging prospective students, alumni, and key stakeholders. Essential Function | Yes Percentage of Time | 15Job Duty | Accepts and performs other related duties as assigned. As applicable, will serve on School or University level task forces and assist on special projects or initiatives Essential Function | Yes Percentage of Time | 5
Position Attributes Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive | No Hazardous weather category | Non-Essential
Posting Detail Information
Number of Vacancies | 1 Desired Start Date | 08/16/2025 Job Open Date | 06/24/2025 Job Close Date | 07/14/2025 Open Until Filled | No Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by July 14, 2025. The University of South Carolina offers a valuable benefits package including but not limited to:
Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities Click here to learn more about why you should work at USC. Quicklink for Posting | https://uscjobs.sc.edu/postings/189687 EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
* Do you have at least a bachelor's degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
Yes
No
Applicant Documents
Required Documents
Cover Letter
Resume
List of References and Contact Information
Optional Documents
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