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Realityworks
Marketing Events & Sponsorship Specialist
Edtech.com's Summary
Realityworks is hiring a Marketing Events & Sponsorship Specialist. The role involves leading the planning and execution of tradeshows, conferences, sponsorships, training events, and site visits to enhance brand visibility and engagement. The specialist will coordinate logistics, manage vendors and inventory, establish event goals with internal teams, and drive lead generation and partnership growth.
Highlights
- Lead planning, coordination, and execution of company events including tradeshows and conferences.
- Maintain master event calendar and ensure timely completion of registrations and logistics.
- Manage event preparation activities such as inventory management and shipping.
- Collaborate with Sales, Marketing, Product Management, and vendors for event strategy and execution.
- Build relationships with conference organizers and industry groups to identify sponsorship and event opportunities.
- Track event expenses, leads, revenue impact, and gather post-event feedback to evaluate ROI.
- Proficient in Microsoft 365 and PC-based software for database and event management.
- Associate or Bachelor’s degree in Marketing, Sales, Business, Communications, or equivalent experience required.
- Previous experience in sales or marketing and event coordination preferred.
- Offers a comprehensive benefits package including ESOP, health insurance, 401(k) with company match, paid time off, wellness incentives, and education support.
Marketing Events & Sponsorship Specialist Full Description
Marketing Events & Sponsorship Specialist
Full Time 40 hours
Professional
Eau Claire, WI, US
Join Our Team at Realityworks!
Who We Are
Realityworks is a 100% employee-owned company headquartered in Eau Claire, WI. We’re passionate about transforming education by providing innovative, hands-on learning solutions that prepare students for real-world careers.
What We Do
We develop comprehensive educational products that combine curriculum, experiential learning tools, student activities, and assessment resources. Our solutions are trusted by middle schools, high schools, and post-secondary institutions across the country to engage learners, develop critical skills, and inspire career exploration.
The Opportunity
Bring brands to life through unforgettable events! As our Marketing Events & Sponsorships Specialist, you'll play a key role in driving visibility, engagement, and growth across all of our family of ed tech companies: Realityworks, Realityworks AI, and CreXo.
In this highly collaborative role, you'll lead the planning and execution of tradeshows, conferences, sponsorships, training events, site visits, and other strategic industry experiences that connect our brands with educators, customers, partners, and industry leaders. From identifying exciting new sponsorship opportunities to managing every detail of event execution, you'll help elevate our presence, strengthen partnerships, generate qualified leads, and create memorable experiences that fuel business growth.
You'll serve as the driving force behind event success, coordinating logistics, vendors, communications, inventory, and event readiness while continually seeking innovative ways to expand our reach, build brand awareness, and deepen engagement within our markets.
If you thrive in a fast-paced environment, love bringing people together, and enjoy turning big ideas into impactful experiences, we'd love to hear from you.
Why Join Us?
When you join Realityworks, you become a co-owner in a company that values your contributions and rewards your success. Our employee-centered culture is built on collaboration, innovation, and shared achievement.
We offer a robust benefits package, including:
- Employee Stock Ownership Plan (ESOP): 100% company-funded and designed to grow in value as we succeed together
- Health, Dental, and Life Insurance: Comprehensive coverage to support your well-being
- 401(k) Retirement Plan: With company match up to 6%
- Generous Paid Time Off: Over 20 days annually, plus 10 paid holidays
- Wellness Incentives: Gym reimbursement and healthy living rewards
- Family-Friendly Benefits: Paid maternity, paternity, and adoption leave
- Flexible Spending Accounts: Including dependent care coverage
- Disability Coverage: Long-term and short-term
- Education Support: Tuition assistance for continued learning
- Community Engagement: Paid volunteer time and donation matching
Key Responsibilities
- Own the planning, coordination, and execution of company participation in tradeshows, conferences, presentations, trainings, and special events.
- Maintain the master event calendar, ensuring registrations, deadlines, presentations, logistics, and event requirements are completed accurately and on time.
- Coordinate event preparation activities, including inventory management, product organization, picking, packing, shipping, and overall event readiness.
- Manage tradeshow inventory, marketing materials, learning aids, and event equipment, ensuring all assets are accurate, functional, organized, and event-ready.
- Collaborate with Sales, Marketing, Product Management, vendors, and internal teams to establish event goals, resource needs, execution plans, and attendee engagement strategies.
- Partner with Sales and Marketing to maximize event ROI through lead generation, sponsorships, presentations, partnerships, brand awareness, and sales opportunity development.
- Build and maintain relationships with conference organizers, associations, partners, and industry groups to identify future presentation, sponsorship, webinar, and event opportunities.
- Maintain organized event documentation and proactively communicate event updates, requirements, risks, delays, and resolutions to stakeholders.
- Track event expenses, leads, revenue opportunities, sales impact, and post-event feedback to evaluate ROI, support planning, and drive continuous improvement.
- Provide hands-on event support, including shipment coordination, backup picking/packing/shipping assistance, process improvements, and other duties as assigned.
What You’ll Bring
- Associate or Bachelor’s Degree in Marketing, Sales, Business, Communications, or equivalent combination of education and directly-related experience
- Proficient in Microsoft 365 (Excel, Word, PowerPoint, Outlook)
- Proficient with PC-based software programs and automated database management systems
Desired Qualifications
- Previous experience working in a sales or marketing environment
- Experience coordinating events, trade shows, or educational conferences
Work Location
- Realityworks is headquartered in Eau Claire, Wisconsin. This is a hybrid position, splitting time between working from a home office and working onsite at the corporate office
Travel Requirements
- Occasional (<10%) travel to trade shows and events as needed, typically 1-3 overnight trips per year
- Travel is typically by air
Learn More
- Explore our mission and the impact we’re making in education at www.realityworks.com.
Realityworks is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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