Social Media Specialist, University Communications and Marketing

🇺🇸 Kent, Ohio 🕑 Full-Time 💰 $53K - $59K 💻 Marketing 🗓️ November 9th, 2026

Social Media Marketing

Edtech.com's Summary

Kent State University is hiring a Social Media Specialist, University Communications and Marketing. The role creates and runs social media content and strategy for the university’s flagship channels, with a focus on engaging prospective and current students and supporting recruitment, yield, and retention goals. The specialist reports to the Director of Digital Content.

Highlights

Conceptualize, shoot, edit, and publish original social-native content, including video, photography, graphics, and written copy, adapting tone and format to each platform and audience.
Maintain the University Communications and Marketing content calendar, coordinate scheduling with campus partners, and help manage day-to-day publishing across the flagship channels.
Serve as a primary voice in community management, escalating questions, complaints, and potential issues according to established protocol.
Cover university events, traditions, campaigns, and student-life moments on location by capturing photo and video from multiple vantage points.
Support paid social campaigns through asset development, audience input, trafficking, and performance monitoring alongside creative staff and vendors.
Compile and interpret platform analytics, identify trends, recommend optimizations, and test creative, copy, and posting strategy.
Ensure content meets brand, policy, and accessibility standards, including alt text, video captioning, CamelCase hashtags, and color contrast.
Hold a bachelor’s degree in marketing, communications, public relations, journalism, or a related field and two years of experience managing social media channels, including content creation, photo and video capture, and editing.
Preferred experience includes managing social media for a higher education institution, short-form vertical video production, graphic design for social, and enterprise social media management platforms.
On-site schedule of Monday through Friday, 8 AM to 5 PM, with occasional evenings and weekends, and pay of $53,015 to $58,616.