Edtech.com's Summary

Wilson Language Training is hiring a Marketing Manager. This role involves planning, executing, and optimizing integrated marketing strategies for new literacy programs, particularly those aimed at bilingual learners. The Marketing Manager will collaborate with various teams to ensure effective messaging and brand alignment, develop marketing materials, and analyze campaign performance.

Highlights

Develop and manage integrated marketing campaigns focusing on bilingual education.
Collaborate across teams for strategic alignment and consistent messaging.
Create multi-format content such as emails, brochures, and social media posts.
Fluency in English and Spanish is highly preferred.
Familiarity with Salesforce, Pardot, WordPress, Adobe Suite, and Google Analytics is a plus.
Compensation range: $88,000 - $136,300.
Medical, dental, vision, and life & disability insurance provided.
401k plan with partial employer match.
Paid time off, holidays, and tuition reimbursement offered.

Marketing Manager Full Description

Marketing Manager

Department: | Marketing

Here at Wilson Language Training, we are committed to working together for our mission to achieve literacy for all. We believe literacy is a fundamental right and should be attainable for all people. We strive to reflect this belief in our work.

The success of our team members is no less paramount. We’re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work. Are you ready to be a changemaker?

Wilson Language training is growing and is looking to hire Marketing Manager.

We are seeking a strategic and hands-on Marketing Manager to support the integration and go-to-market strategy for newly acquired literacy programs, including curriculum designed specifically for bilingual (Spanish-English) learners. This role is responsible for planning, executing, and optimizing integrated marketing efforts across digital and print channels to drive awareness, engagement, and adoption.

The ideal candidate will have a strong background in K–12 education marketing—particularly in the literacy space—with the ability to effectively position programs to school and district decision-makers. Bilingual fluency in English and Spanish is highly preferred.

Key Responsibilities:

Develop and manage integrated marketing campaigns for new curriculum products, some with a focus on bilingual education.
Collaborate with Product, Sales, and Implementation teams to ensure consistent messaging and strategic alignment.
Craft compelling, audience-specific content across multiple formats (emails, brochures, web pages, social posts, presentations, etc.).
Create marketing enablement materials to support the sales team with prospecting, outreach, and follow-up.
Manage vendor relationships for design, print production, and translation/localization.
Analyze campaign performance data to inform strategy and improve ROI.
Coordinate with external partners and acquired program teams to ensure brand and voice alignment.
Support event planning and representation at conferences and trade shows relevant to bilingual or literacy education.

Qualifications:

Bachelor’s degree in Marketing, Communications, Education, or related field.
5+ years of marketing experience, ideally in the education or literacy sector.
Proven success in managing multi-channel campaigns (print, digital, email, social, events).
Experience marketing to K–12 administrators, educators, and/or district decision-makers.
Strong writing, editing, and storytelling skills.
Fluent in English and Spanish; able to create or review bilingual marketing materials.
Comfortable working cross-functionally in a fast-paced environment.
Familiarity with Salesforce, Pardot, WordPress, Canva/Adobe Creative Suite, and Google Analytics is a plus.

Preferred Attributes:

Deep understanding of issues surrounding bilingual education and literacy equity.
Previous experience integrating or marketing newly acquired education programs or products.
Mission-driven mindset with a passion for improving student literacy outcomes.

Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including:

Medical, dental, vision, and Life & Disability Insurance
401k plan with partial employer match
Paid Time Off
Paid holidays
Tuition reimbursement
“O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.

Anticipated Salary Range: 88,000 -136,300.

Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V

Original Job Description

Marketing Manager

Department: | Marketing

Wilson Language training is growing and is looking to hire Marketing Manager.

Key Responsibilities:

Develop and manage integrated marketing campaigns for new curriculum products, some with a focus on bilingual education.
Collaborate with Product, Sales, and Implementation teams to ensure consistent messaging and strategic alignment.
Craft compelling, audience-specific content across multiple formats (emails, brochures, web pages, social posts, presentations, etc.).
Create marketing enablement materials to support the sales team with prospecting, outreach, and follow-up.
Manage vendor relationships for design, print production, and translation/localization.
Analyze campaign performance data to inform strategy and improve ROI.
Coordinate with external partners and acquired program teams to ensure brand and voice alignment.
Support event planning and representation at conferences and trade shows relevant to bilingual or literacy education.

Qualifications:

Bachelor’s degree in Marketing, Communications, Education, or related field.
5+ years of marketing experience, ideally in the education or literacy sector.
Proven success in managing multi-channel campaigns (print, digital, email, social, events).
Experience marketing to K–12 administrators, educators, and/or district decision-makers.
Strong writing, editing, and storytelling skills.
Fluent in English and Spanish; able to create or review bilingual marketing materials.
Comfortable working cross-functionally in a fast-paced environment.
Familiarity with Salesforce, Pardot, WordPress, Canva/Adobe Creative Suite, and Google Analytics is a plus.

Preferred Attributes:

Deep understanding of issues surrounding bilingual education and literacy equity.
Previous experience integrating or marketing newly acquired education programs or products.
Mission-driven mindset with a passion for improving student literacy outcomes.

Medical, dental, vision, and Life & Disability Insurance
401k plan with partial employer match
Paid Time Off
Paid holidays
Tuition reimbursement
“O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.

Anticipated Salary Range: 88,000 -136,300.

Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V

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