Marketing Manager

Marketing Manager
Full Time
Location: Remote
Reports to: Director of Marketing

Salary: $90,000–$110,000 (based on experience)

About Yourway Learning:
Yourway Learning is a fast-growing EdTech company on a mission to transform teaching and learning with trusted, educator-first AI solutions. We partner with districts, schools, and educators to reduce teacher workload, drive instructional coherence, and empower joyful, limitless learning for every student.

Submit your resume and cover letter to info@yourwaylearning.com with “Marketing Manager” in the subject line.

Job Summary:
We’re looking for a Marketing Manager to join our team. This role is ideal for a versatile, hands-on marketer who is eager to contribute across all areas of marketing—product marketing, demand generation, events, social, and more. As a critical member of a lean team, you will play a key role in scaling awareness, engagement, and adoption of Yourway Learning solutions.

This is a unique opportunity to drive hands-on marketing execution at a high-growth company, supporting campaigns and initiatives across channels while working closely with the Director of Marketing and collaborating with teams in sales, product, and customer success.

Core Responsibilities:
Campaign Strategy & Execution
• Own the planning, execution, and optimization of multi-channel campaigns (digital, social, email, paid media, and events) that drive measurable growth in brand awareness, lead generation, and pipeline impact.
• Manage timeline and cross-functional inputs to ensure campaigns are delivered on time, on brand, and on target.

Product Marketing & Positioning
• Develop compelling go-to-market strategies, messaging frameworks, and positioning that differentiate Yourway in a competitive EdTech landscape.
• Create high-quality collateral (one-pagers, pitch decks, case studies, videos) that empower sales teams and resonate with educators, administrators, and district decision-makers.

Content Development & Thought Leadership
• Lead the creation of marketing assets including blogs, newsletters, customer stories, webinars, and social content that strengthen thought leadership and support the buyer’s journey.
• Maintain editorial calendars to ensure consistent storytelling across all channels.

Events & Conferences
• Drive end-to-end planning and execution of industry events, webinars, and conferences, including strategy, promotion, logistics, and post-event follow-up to maximize ROI.
• Represent the brand at key events, engaging with partners, prospects, and customers to build strong relationships.

Analytics, Reporting & Optimization
• Define success metrics for campaigns and initiatives; track performance across channels and provide regular reporting to leadership.
• Translate insights into actionable recommendations to continuously refine strategy and improve ROI.

Cross-Functional Collaboration & Leadership
• Work closely with sales, product, and customer success teams to ensure marketing strategies align with business priorities and revenue goals.
• Champion the educator-first voice across initiatives, ensuring brand consistency and authenticity in all communications.

Core Skills:
• Communication Skills: Ability to clearly and effectively convey information to a variety of audiences, both verbally and in writing.
• Teamwork and Collaboration: Capacity to work well with others, build and maintain positive working relationships, and contribute to a team-oriented environment.
• Problem-Solving Skills: Ability to identify issues, think critically, and develop innovative solutions to complex problems.
• Adaptability and Flexibility: Ability to adjust to new conditions, handle multiple tasks, and embrace change in a dynamic work environment.
• Feedback Skills: Ability to take in and apply feedback from the team as well as give effective, clear, actionable feedback to others.
• Time Management and Organization: Ability to prioritize tasks, manage time efficiently, and organize work effectively to meet deadlines and achieve goals.

Qualifications:
• 4+ years of marketing experience, ideally with exposure to multiple disciplines (product marketing, demand gen, content, events).
• Background in EdTech, K–12 education, or education-related organizations strongly preferred.
• Strong writing and communication skills, with the ability to adapt tone for different audiences.
• Comfortable managing multiple projects in a fast-paced, growth-stage environment. Hands-on experience with marketing automation, CRM, and analytics tools a plus (e.g., HubSpot, Allego, Google Analytics).
• Creative, resourceful, and collaborative, with a “roll-up-your-sleeves” mindset.
• Comfortable working remotely with a distributed team
• Proficient with Slack &  Google Suite

Compensation & Benefits:
• Salary begins at $90,000 - $110,000/year
• Yourway offers medical, dental, vision, and other insurance benefits, a 401(k) retirement plan, transit, medical spending and dependent care benefits
• $100/month phone reimbursement
• Up to 15 days PTO along with additional company holidays
• Gain relevant experience with a fast-growing education technology company
• Join a fun and high-performing team that is passionate about our work
• Experience work at a fast-paced company with an awesome social mission

Don't check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. Yourway is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

Commitment to Equity
It is the policy of Yourway Learning to provide employment opportunities without regard to race, color, religion, creed, national origin, alienage and citizen status, age, marital status, veteran status, disability, prior record of arrest or conviction (except as provided by law), sexual orientation, gender (sex), or any other protected class, and to maintain an environment free of discriminatory harassment, including sexual harassment, or retaliation as required by U.S. civil rights law.