Edtech.com's Summary

McGraw Hill is hiring a Marketing Manager. The role involves leading go-to-market strategies and executing comprehensive marketing plans for Non-Majors Biology and Environmental Science products. The Marketing Manager drives digital growth, creates campaigns and high-impact events, builds customer relationships, and develops marketing content to generate leads and support overall team goals.

Highlights

Manage and execute strategic marketing plans across multiple channels including email, social media, web, and relationship selling.
Focus on Non-Majors Biology and Environmental Science product portfolio in collaboration with cross-functional teams.
Develop portfolio positioning and messaging aligned with corporate strategy.
Create content for campaigns, training materials, and thought leadership.
Conduct customer and internal presentations and trainings in live and virtual formats.
Analyze market trends, participate in market research, and support product development.
Leverage data and analytics to drive marketing decisions and track ROI.
Proficient with marketing technologies such as Salesforce (SFDC) and Marketo.
Requires Bachelor's degree and 3+ years of client-facing sales or marketing experience, preferably in education or technology.
Compensation ranges from $50,000 to $100,000 annually with an incentive plan and benefits; travel up to 30%.

Marketing Manager Full Description

Marketing Manager

United States
Marketing
Higher Education
Remote

Overview

Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?
McGraw Hill, the leading provider of digital and print educational solutions, is looking for a Marketing Manager. Reporting to the Director of Marketing, the Non-Majors Biology and Environmental Science Product Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing thought leadership campaigns, strategic lead generation tactics, building relationships with customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation activities to drive leads and support other team goals.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

Work and thrive within an integrated cross-functional team focused on Non-Majors Biology and Environmental Science
Develop and execute a comprehensive, strategic marketing plan that involves all go-to-market strategies and tactics to promote your product portfolio across a variety of channels (email, social, web, relationship selling, etc.).
Work with colleagues to identify and evaluate digital product and service opportunities focused on Connect and Virtual Labs.
Work with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy and ensure these are effectively communicated to target audiences.
Create and leverage content to support campaigns, including external awareness, training materials and thought leadership content.
Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot challenges
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
Utilize and analyze data to drive decisions across portfolio and share best practices with team.

What you need to be considered:

Bachelor’s Degree required
Three or more years of client-facing Sales and/or Marketing experience, preferably in the field of education and/or technology
Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
Ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
Ability to make data informed decisions and track ROI
Ability to travel approximately 30%.

Here’s what we offer:

At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions.

The pay range for this position is between $50,000 - $100,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

49276

McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.

Original Job Description

Marketing Manager

United States
Marketing
Higher Education
Remote

Work and thrive within an integrated cross-functional team focused on Non-Majors Biology and Environmental Science
Develop and execute a comprehensive, strategic marketing plan that involves all go-to-market strategies and tactics to promote your product portfolio across a variety of channels (email, social, web, relationship selling, etc.).
Work with colleagues to identify and evaluate digital product and service opportunities focused on Connect and Virtual Labs.
Work with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy and ensure these are effectively communicated to target audiences.
Create and leverage content to support campaigns, including external awareness, training materials and thought leadership content.
Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot challenges
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
Utilize and analyze data to drive decisions across portfolio and share best practices with team.

What you need to be considered:

Bachelor’s Degree required
Three or more years of client-facing Sales and/or Marketing experience, preferably in the field of education and/or technology
Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
Ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
Ability to make data informed decisions and track ROI
Ability to travel approximately 30%.

Here’s what we offer:

At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions.

49276

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